Embed Size (px)
Citation preview
HOW SOCIAL MEDIACAN IMPACT YOUR BUSINESS
Social Media has grown to the point where it is easily the most pervasive,effective and dynamic of all business channels.
how social media can impact your business
YOUR SOCIAL MEDIA STRATEGY
When planning and executing yourcompany’s social media strategy,remember that this new world ofmulti-facetted communications cancut both ways.Unhappy customers have animmediate right of response.
In order to develop and promoteyour company’s social mediapresence successfully, it is importantto recognise the need foraccountability.
Positive impacts
On the plus side, of course, there are numerous ways inwhich a well-thought-out social media strategy can boost :
how social media can impact your business
Your Sales Enhance your brand identity
Help you to forge closer relationships with your customers
RESPONSIVENESS
how social media can impact your business
On social media, consumers can often speak toa company representative in real time.
The public nature of platforms like Twittermeans that they can’t be fobbed offwith an unhelpful response,because the whole world is watching.
INTERCONNECTIVITY
how social media can impact your business
The more active your brand is on social media,the more visible it will be – this is bestaccomplished by joining in conversations, andforging alliances with other online entities.
This way each will benefit from the other’sfollowing, and consumers will be given theimpression that you are friendly, outgoing andapproachable.
INTERACTION
how social media can impact your business
Your social media strategy should encourageconsumers to interact with your brand, bysharing content, or by participating in hashtagscampaigns and competitions.
As well as boosting your hit rate, this willenhance customer identification with yourbrand, ultimately leading to more sales andlonger consumer relationships.
WORD-OF-MOUTH PROMOTION
how social media can impact your business
No matter how seductive your advertisingcampaigns, consumers are always more likely totrust a heartfelt personal recommendationfrom one such as themselves.
On social media, these nuggets of praise areeasier to give and easier to promote.If your company is doing something right,everyone will know about it.
CONCLUSION
how social media can impact your business
Your social media strategy offers you great opportunities – but also greatpitfalls.
For every company that’s launched a successful marketing campaign onTwitter, there’s another that’s watched helplessly as a customer complaintgoes viral, passed around the internet until reputations lie in tatters.
The risks are higher, true, but the same goes for the rewards. In safe hands,your social media strategy can give your business the boost it needs tomove it to the next level.
