How Not Using Social Media Can Hurt Your Business

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  1. 1. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API SOCIAL MEDIA MARKETING 4 min read How Not Using Social Media Can Hurt Your Business Entrepreneur.com Latest Top 50 How To Lists
  2. 2. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Image credit: Book Worm Laser & Design via Flickr Loading Share Content... MARCH 17, 2015 This story originally appeared on PR Newswire's Small Business PR Toolkit SMALL BUSINESS PR
  3. 3. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Networking 3 Tips to Better Use the Social Networks You Its hard to believe, but some businesses are still slow to embrace social media for marketing and brand-building purposes. These businesses cling to outmoded methods of marketing without taking into account just how influential and far-reaching social media has become for consumers in B2C and B2B. Not having the right social media channels for your customers to reach out to you is the 1995 equivalent of not having a phone line, notes Cassandra Hayes at SocialBro.com. In case youre not yet fully on board with social media, here are compelling reasons why not using it can harm your business: 1. People wont know how great your business is. Lets assume you do things right and youve built a small, but loyal customer base. Wouldnt it help to let more people know about your satisfied customers? On social media, businesses routinely share customer testimonials with their followers, while customers are happy to share their buying experiences all on their own. FROM PR NEWSWIRE'S SMALL BUSINESS PR TOOLKIT
  4. 4. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Use Every Day Snapchat Snapchat for Small Business: Consider 3 Key Factors Related: 5 Stellar Pinterest Tips for Small Business Owners to Get Crazy-Good Results 2. Youre unaware of what customers are saying about you online. Whether you like it or not, customers unhappy with your product or service wont hesitate to share their experiences on Facebook, Yelp and other platforms. Without a social media presence, how can you monitor negative reviews or attempt to answer them and demonstrate a policy of responsiveness? 3. You lack a method for engaging with your target audience. Social media is interactive. Small businesses build communities around their brands and instill customer loyalty. Engagement may include sharing product updates, conducting customer surveys, sponsoring contests, etc. A small business that lacks a social media presence must work much harder to engage its customer base. CYNTHIA JOHNSON ANDRE KAY
  5. 5. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Sponsor Provided Content The Hottest Game Releases For Playstation Spring Fever 4. Traditional advertising is more expensive than marketing on social media. Not only does creating and distributing advertisements add up to significant costs, the level of customer trust in traditional advertising is fairly low. Startups in particular enjoy a much higher success rate using social media to promote their products or services. 5. Its much harder to build a reputation as a thought leader. Its likely youre an expert in your particular field of business. But without a social media presence, who will ever know? Small businesses regularly create and promote content of value to their followers, in the process building a reputation as an industry thought-leader which adds credibility when they reach out to prospective customers. Related: 3 Other Social Media Sites Your Small Business Should Consider 6. You cant easily spread the word about new Presented by PLAYSTATIONSTORE
  6. 6. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API 6. You cant easily spread the word about new products or upgrades. Businesses use Facebook and other channels to launch a new product or announce a major upgrade. Customers are sometimes invited via social media to test-drive the new product and offer helpful feedback. This kind of customer input increases the odds of a successful launch or upgrade, because a business knows in advance what works (and what doesnt work) with their target audiences. 7. Youre less likely to know what your competitors are up to. Never assume that just because you dont have a social media presence, the competition is abstaining as well. Theyre not! Monitoring the social media activity of competitors enables you to stay informed about their marketing efforts and who their customers are information that could prove essential for your own marketing campaigns. 8. Its harder to recruit quality employees.
  7. 7. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Businesses use social media as an active employee-recruitment tool and job candidates do the same when it comes to checking out potential employers. Having a vibrant online presence (not just your business website) makes your company more attractive to talented candidates, the very individuals you most want to apply for your open positions. Related: 6 Email Marketing Techniques That Boost Click-Through Rates 9. In a crisis, the lack of a social media presence can be devastating. Sooner or later, almost every business experiences some type of public relations or product-related crisis. Companies that successfully bounce back usually integrate crisis management with social media in the planning stages. They use Twitter and other channels to beat back unfounded rumors and speculation, while ensuring a continuous flow of customer-friendly information. A business with no social media presence can be badly harmed by a
  8. 8. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API tsunami of angry voices online. Late to the show? Look at social media platforms your customers follow and start building your own community of fans and friends alike. Written by Peter LaMotte, a senior vice president at Levick, and chair of the firms digital communications practice. Social Media Online Marketing Marketing Mistakes Social Media Marketing VIEW COMMENTS (2) Loading Share Content...
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