Shoutlet, Inc. 2013 • v13.01 shoutlet.com • facebook.com/shoutlet • twitter.com/shoutlet

HOW INVISALIGN & GOLD PR ACCELERATED SOCIAL ENGAGEMENT BY THOUSANDS CLIENT & AGENCY COLLABORATE TO REACH TARGET CUSTOMERS

GOALINCREASE ENGAGEMENT THROUGH PAID PROMOTION

The Gold PR team developed a content strategy for Invisalign’s social networks

to not only address some of the age-old problems associated with traditional

metal braces, but to also dispel myths and educate adults, parents, and teens

about the benefits of Invisalign.

As the PR agency managing Invisalign’s social media, Gold PR looked to increase

audience numbers, improve content visibility, and increase engagement on their

Facebook page. The team developed a strategy to test where advertising dollars

should be spent while maximizing their social media efficiencies.

CAMPAIGNGETTING MARRIED?

To test Facebook engagement

on owned and paid media, the

Gold PR team promoted a current

sweepstakes where a lucky bride

or groom would win Invisalign

services before their wedding.

The team published two similar

pieces of content one day apart:

one utilizing Simple Boost, a

Facebook promoted post feature

in Shoutlet, and one without any

paid promotion, posted organically

through Facebook.

Shoutlet Simple Boost Post

5,480,448 Views

72 Likes

13 Link Clicks

628 Engaged Fans

Facebook Organic Post

2,975 Views

12 Likes

2 Link Clicks

67 Engaged Users

Shoutlet, Inc. 2013 • v13.01 shoutlet.com • facebook.com/shoutlet • twitter.com/shoutlet

Shoutlet gives us the ability

to easily track and identify each

person’s activity with Invisalign

on social media, so we can

understand the fan’s lifecycle

and relationship with the brand

which empowers us to deliver the

right message at the right time.

Sara Record

Account Executive

Gold PR

HOW SHOUTLET HELPEDWhen scheduling content for Invisalign’s social media,

promoting the post on Facebook via Shoutlet Simple

Boost is an easy click and part of the content publishing

process, so no extra steps are required.

Shoutlet also empowers Gold PR to manage Invisalign’s

social media through Social CRM and Social Profiles™.

By quickly viewing the fan’s Social Profile, Gold PR

understands if it’s a returning customer with a history

of complaints, or a customer engaging with them for

the first time and can appropriately respond, delivering

a positive experience.

The Shoutlet Calendar allows the content team to

schedule all content, including promoted posts, and

view an entire month to ensure an even distribution of

posts for their different audiences. At the end of the

month, the Gold PR team pulls key analytics including

click tracking on promoted posts for Invisalign.

By promoting the post using Shoutlet’s Simple Boost, Gold PR set a new standard for engaging

the Invisalign fans on important pieces of content. The Facebook promoted post delivered an

800% increase in engaged fans, and drove 550% more click throughs than the organic post.

184,116%INCREASED

VIEWS

500%INCREASED

LIKES

550%INCREASEDLINK CLICKS

837%INCREASED

ENGAGED FANS

RESULTS

ABOUT SHOUTLET, INC.Shoutlet is a leading independent enterprise-class cloud-based social marketing platform that

enables marketers to publish, engage, and measure social marketing campaigns and activities

on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, and YouTube. Its

industry-leading, enterprise class functionality includes tools for social CRM, creative design,

social listening, ads, workflow management, contest design and execution, and top-notch

analytics for easy integration with the industry’s leading web analytics tools from Google

Analytics, IBM Digital Analytics, Omniture, and Webtrends. Shoutlet’s SaaS-based model gives

customers the control and flexibility they want and need, and is rooted in a strategic partnership

that provides the necessary resources and counsel to execute successful social campaigns.