HOW D

ID YO

U

ATTR

ACT/ADDRESS YO

UR

AUDIENCE?

US

ES

AN

D G

RA

TI F

I CA

TI O

NS

My selected target audience is 16-27 year olds and a secondary audience of ages above that. I

plan to have a larger male audience as they are the primary readers of music magazines, with

a smaller female audience.

TO ATTRACT MORE FEMALE READERS

Naomi Wolf’s theory (1991)

Images used of an attractive woman to try and sell products to other women as they will aspire to be like them and therefore

are more inclined to buy the product because they want to look like the woman placed on the product. She believes that

woman have to be conditioned into aspiring to what is fashionable now by a

male dominating patriarchal society

ADOPTING THIS THEORY

I have adopted Wolf’s theory by using an attractive girl on my cover to attract females of the same age who like this genre of music to expand the

female readership in music magazines, especially within the indie and alternative genre. Providing the theory is correct, this will therefore attract a large amount of females to be part of my target

audience.

It will still attract males, however as they are attracted to the woman placed on the cover and as

they are the primary gender of my target audience.

MARJORIE FERGUSON

1980 theory:

Identified for types of facial expressions in covers of magazines:

Chocolate box

Invitational

Super-smiler

Romantic or sexual

The expression used in the cover of my magazine would primarily come under sexual or invitational

There is emphasis on the eyes, with the mouth open slightly with a hint of a smile. The shoulder is slightly

revealed which gives it a hint of sexuality. She is projecting a sense of mystery and sexuality.

Generally, the indie/alternative world is dominated by male bands and artists although a small proportion are female fronted bands and female artists. I have

used a female artist to stray from the crowd and give a sense of difference as that is what this genre is all

about.

BULMER AND KATS 1974USES AND GRATIFICATIONSEscape and diversion from everyday life

Surveillance and information

Personal relationships

Personal identity

ESCAPISM APPLIED TO MY MAGAZINE

My magazine creates an escape from everyday life for the readers so they get lost in the worlds of the artists in the magazine and what else may be happening

reviews of gigs and interviews etc

SURVEILLANCE AND INFORMATION APPLIED TO MY MAGAZINE

My magazine is heavily based on information of the music scene so

it brings the people who are interested in the music scene

more knowledgeable and up to date with what’s happening in the

music industry

PERSONAL RELATIONSHIPS APPLIED TO MY MAGAZINE

Personal relationships are created through my magazine by giving people

something to talk about and give opinions on and I have gave platform

for this though social media sites such as Facebook and twitter to allow them

to talk in the most modern technological ways.

PERSONAL IDENTITY APPLIED TO MY MAGAZINE

My target audience will identify themselves with the lifestyle my

magazine promotes through articles etc. adding to this appeal I have used the same age range of the people on the cover to my target audience. It

gives them an identity of rebelliousness without actually being that way just

through reading the magazine.

My article is of a young woman who was once in a band and has went solo recently. She wants to

fit in into the industry properly without the help of her ex band members and is releasing a new album soon. Readers cannot properly relate to this but Aria may be a woman they aspire to be

or Endless Innocence may have been one of their favourite bands and they want an

exclusive on what happened.

I have made my model wear casual clothing and a style typical for the indie alternative genre and what they would wear so that the people who read to the magazine find it easier to relate to the stars in casual clothing and so they can see what genre they are in and the style of music they listen to, helping with personal identity.

Reaching my target audience, I have made the model the same age as the target audience to again help them relate and give inspiration that they could be like Aria one day.