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How Workplace Managers Can

Stay Productive Social Media

Here are a few tips we’ve learned that have helped us get the most out of using social media at work

in the little time we have.

How can we be better and get more done in less time

on social media?

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Dedicate A Time To Respond To CommentsJust as every business expert out there recommends you only check email a few times per day, the same thought can be applied to social media. You want to respond in a timely manner (24 hours or less), however you certainly can’t sit around waiting to respond.

A healthy schedule could be to respond once early in the day, and again before you leave your office.

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To prepare for the unfortunate event that your facility finds itself in a crisis situation, it might be best to have one person on your team that you

trust pre-selected to directly reply to people's concerns.

It is absolutely imperative that you assign someone to respondto your workforce beforehand for their safety and well being.

There is one exception to this rule

If there is a building emergency, or a sudden event that affects the health or safety of your office, you need to be responding to people’s inquires ASAP.

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Schedule Posts A Few Days Or Weeks In Advance

There are numerous free social publishing sites that allow you to write posts ahead of time and schedule when you’d like them to go out.

Try signing up for a free tool like Hootsuite or Sprout Social.

If you’re not using a platform to schedule your posts, you’re making it so much

more difficult for yourself!

Each platform is a little different. Try a few to see which offers the features you enjoy best.

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There is also an alternative route you can take to schedule posts.

Both Facebook and Twitter allow users towrite posts for future publishing dates within their site.

For Facebook after you draft a post where you normallywould on your homepage under “status”, select thedrop-down arrow to the right and then select “schedule post”.

Twitter makes the process a bit more involved. Go to ads.twitter.com and then click on Creatives --> Tweets.You can then enter your tweet text, link or pictureand choose your delivery date.

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InvolveYour Team

We know, you’re busy. Enlist in the help of someone on your team who can manage your social accounts for you. Preferably someone

who writes well and has great attention to detail.

It’s also important that they understand your company’s culture, your tenants’ needs and how and what you want to communicate.

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It is a good practice to have just one or two individuals writing social posts. When too many people are involved the “voice” for your office

can lose direction and eventually confuse your audience.

When enlisting the help of your facilities team, don’t allow too many people to participate in

your social media efforts.

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Share Other Users’ ContentIf you’re running low on posts, look at your workplace management neighbors to find industry articles or news your office would enjoy.

You know your followers better than anyone else, and you can share with them information they may have not had exposure to.

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Share photos, engage in friendly conversation and connect to your entire

workforce, wherever they may be.

Sharing is especially important for offices with large networks. Communicating internal information socially throughout your

company creates a sense of community and coherence,even if you’re on opposite sides of the country.

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Don’t Feel The Need To Be On Every Network

For companies trying to reach young teens, newer platforms like Snapchat, Vine and Instagram are essential, but not for workplace managers.

It’s best to allocate time to the sites that have proven themselves.Facebook, LinkedIn and Twitter grew in popularity at a steady pace,

and it’s probably where most of your tenants spend time.

If you notice many of your office employees spending time on another network, try it out for

a few weeks and see the response you get.

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There’s an exception for every rule, and only you know your office. If you are running the socialfor a university building, agood bet would be to start with Facebook and Twitter.

If you are the site manager foran apartment building, definitelystart with those two as well.

However, if your facility servesa corporate environment, LinkedIn and Facebook will probably be your standbys.

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Succeeding on social is defined differently for every organization,and how you reach that success also varies on how your business

operates and how you want to approach your social presence.

It can be trial-and-error for a while, but you’ll get the hang of it in no time!

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