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Do You Have a Social Media Presence?
• If no, why not?• Is social media a priority for you?
• If yes, is it effective?• Why or why not?
• A social media presence IS important for any business
Step 1: Determining if You Need a Social Media Manager
• A social media manager develops campaigns based on your business goals• Works independently
• A social media virtual assistant performs certain tasks that you delegate to her
Responsibilities of a Social Media Manager
• Suggesting and brainstorming the most effective strategy
• Developing awareness of your brand
• Suggesting goals and objectives
• Creating a targeted strategy for your social media content
Responsibilities of a Social Media Manager
• Increasing your social media reach
• Ensuring you reach the most targeted audience possible
• Increasing leads from your social media appearances
• Manages other social media VAs
Responsibilities of a Social Media VA
• Checking and monitoring your social media accounts
• Scheduling and uploading posts created by you
• Responding to generic, designated post types and answering common questions on your behalf
Who to Hire?
• Hire a social media manager if you’re serious about developing your brand & creating strategies
• Hire a social media VA if you don’t have time to schedule social media posts & just need a little help
When Should You Hire a Manager?
• If you:• Are spending hours on social media every day,
leaving money-making tasks undone• Don’t have time to create social media tasks to
delegate to your VA• Are already maintaining a social media presence
but aren’t connecting with many people or the right people
• Are unsure which social media platforms to concentrate on & which types of content to post
• Hate interacting on social media
Step 2: Hiring the Best Social Media Manager
• Ask for recommendations from:
• Niche peers or colleagues
• At local business organization meetings
• Within niche-specific forums or membership sites you belong to
• Within closed Facebook business groups you belong to
• From your coach or mentor
Hiring the Best Social Media Manager
• Do a Google search
• Look for social media management websites
• Check out rates, portfolios & testimonials
• There are social media management companies to match every budget
Hiring the Best Social Media Manager
• Match the size of your budget, company & goals with the social media company
• 2 simple rules:
• Don’t hire a company where you feel ‘out of your league’
• Don’t hire someone who knows less than you do
How to Interview Your Social Media Manager
• Be very clear about your expectations & what you need done
• Ask them to supply references
• Check out your candidates’ social media profiles
• Look for articles & guest posts they have written
How to Interview Your Social Media Manager
• Ask yourself:
• Which organizations or companies have they guest posted or written for?
• Are they recognized in the industry as social media experts?
• Do they understand your particular niche and its habits?
• Find out as much as possible about them prior to the interview
Posting Your Job Criteria
• Specify that your candidates possess knowledge of:
• The ability to be both detail-oriented and maintain an overview
• Familiarity and ease with WordPress content management
• Proven customer service skills
Some Interview Questions to Ask
• What metrics would you track on [pick your top three social media platforms] and why?
• How would you define what you can do for my company/brand?
• Tell me about a social media problem that came up for yourself or a client, and how you handled it.
• Tell me about your marketing background.
What to Look for When Interviewing
• Specific examples
• Confidence & ease in answering
• Proven experience online or in their resume
• A goal-oriented approach
• An overall understanding of social media
• An understanding of what your are about to your followers & subscribers
Other Things to Ask About
• Content creation
• The ability to analyze data, draw conclusions from it and apply tweaks resulting in increased results
• Creating sales funnels
• Customer service philosophy and practices
• Facilitation and community-building
Step 3: What Your Social Media Manager Can Do For You
• Create a list of:• Regular, daily duties
• Tools they will use
• Communication and check-in protocols
• Strong idea of goals & objectives
• Sales funnels planned over the next year
Working with a Social Media Manager
• Schedule regular, weekly status meetings by email, phone or Skype
• Don’t micromanage your social media manager
A Sample Schedule
• Mornings:
• Check email accounts for feedback; deal with them accordingly
• Search for negative feedback on social media accounts; deal with it accordingly
• Check accounts, pages & profiles for interaction; acknowledge & respond to questions
• Check groups for new posts or comments; respond & answer questions
A Sample Schedule
• Mornings:• Check Twitter for posts regarding your company;
acknowledge or retweet
• Use analytics tools to search for top influencers & monitor feedback
• Check schedule for posts to be written
• Write social posts or tweets; publish
• Upload, proof & publish blog posts
• Check industry news
A Sample Schedule
• Mornings:
• Check for trends or changes in social media authority blogs
• Makes notes for follow-up, discussion or action
• Plan next morning’s activities
A Sample Schedule
• Afternoons:• Network with client via Skype, telephone or in person
• Check to find new social media-related events and webinars; register and add to calendar
• Review statistics and metrics for client’s social media platforms and campaigns
• Check social advertising stats. Make notes, if anything changes, for weekly meeting
• Create new social ad (or tweak existing one). Save changes or upload.
A Sample Schedule
• Afternoons:• Check in with other team members for status updates on
material requested
• Check Instagram and Pinterest. Make Instagram or Vine video.
• Schedule tweets or Facebook and Google+ posts via Hootsuite for overnight segment of client’s audience
• Quick check of all social platforms to follow up on customer service issues or see if further interaction is needed
Allowing for the Rhythm of Social Media Scheduling
• Some duties need to be done daily
• Other duties can be done weekly or monthly
• Tell your manager what you want reported at your weekly meetings
• If your manager has a team, she will have even more duties but can also delegate tasks
• Your manager should have time to interact with other team members
How to Manage Your Social Media Manager
• Create a contract that outlines your:
• Expectations
• Company rules
• Communication protocols
• Duties
• Weekly status meetings
• Tell her who she reports to & who reports to her
10 Tools for Social Media Manager to Use
1. Basecamp – project management software
2. Topsy – powerful Twitter analytics tool
3. Social Media Examiner – authority blog for social media marketing
4. Twitter Advanced Search – capture mentions via Twitter
5. Hootsuite Pro – manage up to 100 social media profiles all in one place
10 Tools for Social Media Manager to Use
6. Mention – monitor feedback in real time
7. Rignite – app for forums & team collaboration
8. Thinglink – makes your images interactive
9. Storify – best content curation tool
10. PicMonkey – infographic-creation app