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Getting the most out of content curation/social media toolScoop.it

A content curation platform that rocks!

In the online age of "Content is King" having reliable sources of captivating information to share with our onlineaudience is something of immense value. Whether it's your favourite weekly blog, an infographic that you just addedto your website or handy tips on social media marketing that you'd like to share with the world, there are toolsavailable to help one process all of the vast amounts of content on the web (including your own) and organize it neatlyin a single place for you to access and share (with the ultimate goal of getting more visibility online). This is whatScoop.it aims to do!

First established in 2011, Scoop.it is an interest-based content curation/social media tool that attracted more than 75million people during its first 18 months and its number of registered users is continuously growing having passed the1 million mark earlier this year in April. In this blog I'm going to run you through setting up an account and explainsome of the nifty features of the platform so that you too can have a great source of content that is of interest to youand your audience. Let's jump right in!

Getting started on Scoop.it

Head on over to Scoop.it where you can choose to sign in with either your Facebook, Twitter or email account.

Once you have signed in the next step is to identify the topic area of interest to you. By simply entering a few wordsrelated to your topic of interest (online marketing in my case) Scoop.it sifts through all the search engines andconnects to various social media networks and RSS feeds to present you with relevant information to curate.

Time to start "Scooping"

Now that you have all the useful, multimedia rich content at your fingertips it is time to share it, or in this case "scoop"it.

This is a shot of my account's content feed. There are 2 ways that users can "scoop" content. You can either opt tosearch through your feed and move your mouse over the Scoop.it icon to share it, or you can manually enter/paste alink into the bar at the top left hand side of the page. One can also create their own topics by selecting the create atopic icon at the bottom right hand corner of the page as seen below. This is useful if you have more than one topicarea that you want to curate content for.

Once you have performed the "scoop" you have the option of choosing what created topic to add it to and editingthings like the title of the content, its explanation,changing the image used and even adding your own insights.

Getting social with Scoop.it

Another great thing about Scoop.it is that it can be connected to your social accounts to share content on otherplatforms for maximum visibility! The free account allows up to 2 social platforms to be connected to one's scoop.itaccount.

Users can schedule suitable posting times and add tags before hitting publish to help increasethe chances of being found!

One can choose between social networks such as Facebook, Twitter, Tumblr, LinkedIn, Gmailand a bunch of others. For those looking to connect up to 5 social accounts you can upgrade tothe pro version that comes with some added benefits like social analytics and ad-free topics.Depending on how many social platforms you are active on this may be the right choice for you.

Got to love Scoop.it

This a great, easy to use tool that provides users with a wealth of useful information in various forms that helps one toget what they are looking for without having todo any research at all. The free version getsthe job done well enough and being able toshare your own content to other socialplatforms is a big plus! Great for businesseslooking to leverage brand awareness andestablish a formidable presence online! Allthat's left is for you to start "scooping", goodluck!

Do you use any other content curation tools?Let us know what you loving at the momentbelow.

Get on the inbound marketingexpress!

Oxygen 2.0 is a full service inboundmarketing, branding and web developmentagency based in Shenzhen, China. Inboundmarketing creates marketing that will interestthe specific customers that would beinterested in buying what you are selling. Bycreating content that they are interested inand engaging them in meaningfulconversations, not selling them, you are able to gain thought leadership in your industry and ensure that, when theyare willing to buy, you’re the first company they turn to.

Want to know more about how inbound marketing works? Contact us today for your free inbound consultation

Posted by Dewet Boshoff on Mon 29 Dec, 2014

Dewet is originally from South Africa and has been living in Asia for almost 10 years. He found his calling in China,becoming a fluent Mandarin speaker whilst studying Business & Chinese at Shenzhen University, and was amongthe first cohort of foreign students to graduate with honours there. He is an inbound marketing scholar and socialmedia enthusiast. Dewet delights in using his language skills to promote inbound in China and to educate the Weston Chinese social media. When Dewet isn't on the job he enjoys outdoor activities, traveling to exotic locations andsocialising with his friends-online and in the real world!

Topics: Social Media

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