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Get Started on Social6 Tips for
Success
In the beginning
There was one way to reach audiences
Traditional media
Where a few spoke for many
But the dog days are over
Traditional media is changing
• “ N e w s p a p e r
re p o r t e r ” i s a n
e n d a n g e re d j o b
Traditional media is changing
• Pr i n t m a g a z i n e s
g o d i g i t a l – o r o u t
o f b u s i n e s s
Traditional media is changing
• Fre e l a n c e
re p o r t i n g * m i g h t *
p a y $ 6 p e r d a y
Seriously
But a new player has emerged
Social media
Traditional media infl uences people
Now, anyone with Internet can
Think no one cares about your expertise?
Think again
Social media is your oyster
But where do you begin?
We want to achieve this…
…but it can feel like this
So which platforms should you use?
Go where your audience is
“Fight social media
overwhelm by keeping it SIMPLE;”
-Mike Gingerich Co -Founder , Tabs i te
“don’t be on every social
network – only where
your audience spends lots of time and help
them.”-Mike Gingerich Co -Founder , Tabs i te
Here’s how to get going
Step 1
Answer the “Why”
We use social for diff erent reasons
• S h a re p re s s
re l e a s e s
• Pu b l i s h b l o g s
• G e t n e w c u s t o m e r s
Before you ask how to use social
Answer why you need to use it
Social is a tool – not a strategy
Step 2
Defi ne Your Vision
Let’s say you work in health care
And want to infl uence sentiment
Vision: A trending # among voters in your region
“Pick one network and
do it well fi rst.”
- Jul ia Campbell J Campbe l l Soc ia l
Marke t ing
Step 3
Defi ne Your Goals
Goals are how you achieve your vision
Goals should be
• M e a s u r a b l e
• Ac h i e v a b l e
• E a s y t o t r a c k
Goal: Get new blog readers
Metric: 20k inbound readers from Twitter in H1
This metric keeps you on track
Step 4
Know What Works
Every platform is diff erent
Research content in your nicheThen, fi nd out
• W h e re i t i s b e i n g
s h a re d
• W h o i s s h a r i n g i t
• H o w t o re a c h t h o s e
u s e r s
Post to Facebook
• 5 - 1 0 t i m e s p e r w e e k
Post to Twitter
• 5 t i m e s p e r d a y
( p e r s o n )
• 3 0 t i m e s p e r d a y
( b r a n d )
Post to LinkedIn
• 1 t i m e p e r w e e k d a y
48 hours-Time it takes
for a brand video to reach its
mass audience
“Study your competition and watch where they
participate.”
-Mike Stelzner Founder , Soc ia l Med ia Examine r
Step 5
Be Patient
Success does not come overnight
It comes through
• Pa t i e n c e
• Pe r s e v e r a n c e
• Tr i a l a n d e r ro r
“The price of success is
failure after failure after
failure.”-Rand Fishkin
CEO, Moz
Step 6
Be a Student
Social platforms change constantly
So never stop reading & learning
Data and Metrics
• K I S S m e t r i c s -
b l o g . k i s s m e t r i c s . c
o m
And remember…
“You’re not gonna break
stuff , just get started!”
- Joey C C rea to r ,
GoodMorn ingG louces te r
L a u ren M a ff eo-
a b o u t . m e / La u ren M a ff eo LS E
Happy Sharing!
@LaurenMaff eo