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Gamification Project Overview for Hospitality Industry. How to raise donations for Charity in a fun and engaging mobile app that connects to a restaurants POS system. Level 2 Gamification Project. JP Martindale
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DONATE CUREGAMIFY
ROUND-UP :: Donation Gamification for RestaurantsGAMIFICATION PROJECTJP MARTINDALE
THE FACTS:
THE FACTS:
THE CHALLENGE:
• Make it FUN for Hospitality Staff to raise money for Charity
• Make it easy for staff to participate, compete, and track their donations/progress amongst their peers
• Make it easy for Guests to ROUND-UP your cheque to the nearest whole dollar or make a donation
THE GAME:
• Waiters and Bartenders encourage Guests to “round-up” their cheques to nearest whole dollar for Charity
• Wait Staff earn ribbons for:• Every $25 they raise• For every co-worker they pass• Bragging on their social networks
Connect the wait staffs’ sales from their POS system to their Round-UP app. Enabling them to view the donations, ribbons they collect in a leaderboard with other co-workers both locally and nationally.
POS
HOW IT WORKS:
• Staff sign up and connect their profile to their POS ID.
ON-BOARDING/SIGN-UP:
• Staff sign up and connect their profile to their POS ID.• Select their store location
ON-BOARDING/SIGN-UP:
• Staff sign up and connect their profile to their POS ID.• Select their store location• Select their job role
ON-BOARDING/SIGN-UP:
• Staff sign up and connect their profile to their POS ID.• Select their store location• Select their job role• Select their POS Login ID
ON-BOARDING/SIGN-UP:
GAME MECHANICS:
“Shrink the Competition”
Rivals leaderboard shows 2 upand 2 down
Allows competitors to beatperson in front of them.
Killers can compete nationallyto win the whole game
Show how much $ is needed topass person infront
Socializers can “brag” on facebookon donation amount/success
Ribbons and dollars act as point system
kSOCIAL SHARING:
Players earn ribbons for sharing socially.
Donation amount is dynamicallyinserted in the facebook post.
Restaurant benefits from localizedcharity posts/shout outs from staff.
• Over 900 employees participated• Over $58,000 raised for CBCF• No prizing awarded to winner ::reward was STATUS
and RECOGNITION
RESULTS:
Y
• Gamify donations with FUN mobile app.• Rivals Leaderboard provides status/feedback to where
user stands in game. Encourages players to “beat the person in front of them”.
• Social sharing encourages recognition/status and socializing.
Much like the act of donating, the future of gamified charity can be FUN and REWARDING.
SUMMARY:
ROUND-UP :: Donation Gamification for RestaurantsGAMIFICATION PROJECTTwitter/@[email protected]
THANKS FOR VIEWING AND REMEMBER:
OCTOBER IS BREAST CANCER AWARENESS MONTH