Gain your career edge through social media

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<ol><li> 1. Gain your career edge through social media </li><li> 2. Why do you need a presence online Employers use LinkedIn to find candidates Potential clients want to see your level of expertise, shown with Twitter Google Plus is good for search engine optimization purposes </li><li> 3. Your picture is key </li><li> 4. Your picture is key Dress for the job or clients you want Have a professional portrait taken Smile! Look like someone good to work with Crop it so your face is visible The space LinkedIn offers is square </li><li> 5. Twitter Your micro-blogging tool 140 characters With regular updates becomes the first or second result of an employers search </li><li> 6. Why I use Twitter Valuable tool to show your thought leadership Find relevant news. Share it with your insight. Connect with industry leaders Engage in conversation to show your knowledge Give insight into your work with images, media and updates Forces you to be succinct and direct </li><li> 7. Profile Your Twitter Handle Try to get your exact name Try change the order of your first and last name if you have a common name Balance personality with professionalism @zacharyphillippeng @iibyebyeguy Not @~~iheartrainbows88~~ </li><li> 8. Profile </li><li> 9. Who to follow Keep updated and connect with companies and individuals that are field leaders. </li><li> 10. Writing for Twitter 140 characters and thats it. Best practice is to leave 8-10 characters for Retweets (RT), Modified Tweets (MT) Use twitter handle and hashtags (#) at events to connect </li><li> 11. Writing for Twitter </li><li> 12. Post a daily update Keep it current but informative Include articles youve written, comment and link to advances and news in your field </li><li> 13. Using Media Take a few pictures during your project or before and after shots </li><li> 14. Lists Its an underrated way to get noticed </li><li> 15. To sum up Show that you are keeping up in your field and that you are on the cutting edge. Be succinct, spelling and grammar still matter Use as a vehicle to connect, create lists and comment on thought leaders Use keywords in your profile and hashtags </li><li> 16. LinkedIn Your online resume Your biggest footprint online, where you show up first Potential employers, clients will research you starting with your LinkedIn profile </li><li> 17. Your name and description No typos! Description must contain your keywords Demonstrate your unique advantage Think of what will attract the employer or client you want to reach Between jobs? Currently seeking new opportunities OR a volunteer position </li><li> 18. Your summary: inform + persuade Keywords are essential Demonstrate the difference you offer Make it engaging, but its not FaceBook </li><li> 19. Experience LinkedIn will list most recent first The style should be more engaging than a resume Paragraphs are better than bullets Use keywords, particularly for hard skills Show what you learned, how you improved </li><li> 20. Experience Its good to provide some details </li><li> 21. Education List your education and provide details Add courses youve taken since graduation If youre a recent graduate, pull this towards the top of your profile </li><li> 22. Honours and awards </li><li> 23. Publications show thought leadership </li><li> 24. Skills Important for employer searches Use the lists available within LinkedIn </li><li> 25. Groups Some people insist this is the best part of LI </li><li> 26. Whos viewed your profile </li><li> 27. Connections </li><li> 28. Connecting to Reid Hoffman 41 people Carl knows are connected to someone who knows Reid </li><li> 29. Recommendations </li><li> 30. The LinkedIn jobs board </li><li> 31. The company pages </li><li> 32. The company pages If Im looking for work at Ausenco </li><li> 33. To sum up A complete profile, with a good picture, gives a good impression Think of the search terms your ideal employer or client will use, and put those in your profile Build your connections, obtain recommendations Frequent updates will help people remember you </li><li> 34. Google+ Enhanced search engine optimization (SEO) The place for valuable content i.e. published articles Enables collaboration: Video calling, chat, groups, communities Seamless integration with all Google products Sparse but engaged local audiences </li><li> 35. Your Profile Use a professional picture and fill out your profile </li><li> 36. Your Story Unlike LinkedIn Google pulls in details from your profile to populate under your image Put in details you want logged by Google </li><li> 37. Work, Education, Basic Info </li><li> 38. Places and Links </li><li> 39. Collaborative Tools Hangouts and Chat </li><li> 40. Communities You can connect with companies, influencers and potentials clients </li><li> 41. Local Great tool for local business </li><li> 42. Google+ Take away messages: Its a tool to help employers find you through a browser search Makes your content more easily found through new Google Hummingbird search algorithm Include key employment details Good platform for collaboration </li><li> 43. Questions? Comments? Criticism? </li></ol>