Rich Facebook Engagement plan

1. Photo Tagging competition

• Concept: This app requires users to tag themselves & their friends in branded Juice photos. If they tag an ex number of friends they can avail an exclusive OFFER. • Objective:1. Increased visibility of Juice’s services in the form of photos2. Viral sharing of branded Juice photos as users share & tag their friends3. Users become advocates of Juice & it’s services

Flow of the application

1. Like the page2. Choose the picture 3. Grant permission4. Tag yourself5. Add an exciting caption

6. Get a customized voucher

STEP 1

Users need to like the page

We like you too!

Choose a picture to claim your discount.

STEP 2

Users need to choose the brands image

Step 3

Users grant permission

Step 4

Tag friends you wish & you will be tagged automatically

Users invite friends

Now add an exciting caption

Thanks! Now your gift voucher will be emailed to you

Step 5

Users can add their individual caption

Yrals will do an media spend of

around INR 8000/- for 1000

clicks

Conversion rate to become fans will be

around 80%. 800 fans playing the

application. At least 20% of 800 fans will

go through the application

160 Vouchers need to be printed, more or less 100 people

will visit the outlet : 100* Rs. 400 (rate for nail art at Juice outlet ranges from

400-1000)

Business for Juice will be

more than INR 40000

Desired Result

Cost of Deliverables & Timeline

• Cost of application – 20k• Discount – 3k• Total – 17k

• Facebook Stamp ads at INR 8 – 8k

• Total budget – 25k

• Timeline - 4 working days

• Requirement: - Discount ?- Service?

2. Image voting applicationConcept: A simple voting application where users can submit their entry, invite friends to vote for their entry & view the same in the gallery to check the number of votes the entry has received Objective: To create more engagement & make the brand as the most trusted salon

Execution: (through users perspective) Ranjana Pawar loves her hair and always take good care of it and her

favorite salon is Juice salon for which she believes that Juice is the best and also because she never had a bad haircut from there.

She is a very loyal customer & hence she sticks to one hairstylist from the salon whose name is Rochelle D’Souza and she is the best at what she does.

Flow of the application Preview selected image / change Post entry on wall Invite friends View entry in gallery

Why it will work: Girls generally have fetish for their new look Her friends are also interested in liking her new look This application is Social in nature It will spread in popularity through voting and social share Also, Juice Stylists have their own fan following

Flow of the application

Yrals will do an media spend of around INR 5000/- per month

• 625 clicks for 3 months

Conversion ratio Click: Fan = 1 : 0.8

(For every 10 clicks to the page, 8 of them are converted to fans)

• Result 1: Fan page increases by 500 fans• Result 2: 10 – 20% of the converted fans

will add the app• Total new users – 50 to 100 app users

At least 400-500 users will go through the application

• Existing fans who will add the app & 10% of 3500 (guestimate) = 350

Desired Result

Cost of Deliverables & Timeline

• Cost of application – 40K

• Facebook Stamp ads at INR 5 for three months – 15K

• Total budget – INR 45

• Timeline that yrals require – 7 working days

Thank YouRanjana Pawar

Manager – client servicingranjana@yrals.com

8082110274