CLIENT: Park and Fly DublinINDUSTRY: Airport ParkingCAMPAIGN TYPE: Drive Traffic to WebsiteURL: www.parkandflydublin.com

Facebook Advertising CASE STUDYPark and Fly Dublin

Objective – Drive Traffic to Website

A client came to us last May 2013, their Business Facebook Page which had been set up for over 2 years and only managed to rank up 113 likes in that time frame. We at Enhance carried out a full page audit and identified some key insights.

• As a result of various campaigns over recent months we have increased traffic to the page by over 1000%

• Increased traffic to the website by over 100%

• Increased brand awareness

• We have increased likes to over 7,000

• More importantly increased sales through online bookings

Google Analytics Report on Website Activity

Google Analytics Traffic Source Facebook is now the 2nd biggest source of traffic to the website

Start date of campaign

What else started happening as a result of just one Facebook Ad560 new likes

We started to get on average on 30 likes per day FREE

Activity started to happen on the page

The number of visits to the page increased greatly

On average of 40 new page visits per day

“ Since we started working with Enhance last Jan our Facebook page has exceeded our expectations in its performance. Not only have we increased traffic to the website but it has proven to be far more successful then other forms of advertising. We get just as many enquires through our page as we would by phone, going forward it will be a vital factor in our over all Yearly Marketing Strategy Plan”

Patrick RutledgePark and Fly Dublin