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Tune in here: http://bit.ly/10FBads -- Wednesday, October 30th, 2013 at 2pm PT / 5pm ET for a mega 2-hour Facebook Ads webinar.
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
•  Free 2-hour Hangout with Mari Smith: October 30th, 2013!–  http://bit.ly/10FBads !
• Welcome!!– Hashtag: #10FBads!– Q&A: how to ask questions:!• Facebook Comments!• Google+ or YouTube!• Hangout - LIVE on camera!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Facebook Ads!–  Voice of business!
• Sponsored Stories!–  Voice of friend!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Facebook Ad Placements!1.  Desktop Right Column!2.  Desktop News Feed!3.  Mobile News Feed!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Facebook Ad Types!1.  Ad!2.  Sponsored Story!3.  Video Ad!4.  (Mobile App Ad)!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• What can you advertise?!1.  Website!2.  Facebook Page (new likes or any app/tab)!3.  Facebook Page post!4.  Facebook App!5.  Facebook Event!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Helpful resources!•  http://bit.ly/FBadSpecs
One-page Facebook Ad Creative Specs!•  http://bit.ly/FBadGuide
Ads Product Guide Overview!•  http://bit.ly/Fbpeguide
Facebook’s Power Editor Guide!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• STEP #1!– Create a clearly defined,
integrated marketing plan!•  Social media is an AMPLIFIER – what exactly
are you amplifying? Is it clear?!•  Website. (Minimum: landing page)!•  And/or Facebook landing tab!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 8
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 9
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
•  Mari’s Social Media Success Model:!Focus > Design > Voice > Content > Engagement > Promotion > Conversion > Track & Measure > Scale!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• STEP #2!– Review/Build your Facebook
Page!•  “Everything starts with your Page.” !•  https://www.facebook.com/business/overview !
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• STEP #3!– Identify WHO you want to reach
on Facebook!•  Use Graph Search!•  Your Target Market!
–  Where do they live?!–  What is their age?!–  What is their family/marital status?!–  What are their hobbies and interests?!–  What industry do their work in?!–  What is their financial status?!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• STEP #4!– Decide WHAT you’re going to
advertise!•  You can advertise:!
–  URLs!–  Facebook Business Pages!–  Facebook Place Pages!–  Facebook Applications!–  Facebook Events!–  Facebook URLs (e.g. a specific landing tab)!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
•  Decide what ACTION you want to drive with your Facebook Ads!– Drive people somewhere ON Facebook?!
•  Page Ad to get more likes!•  Post Ad to get more engagement!•  Event Ad to get more RSVPs!•  Landing tab ad to drive traffic to a contest!
– Drive people somewhere OFF Facebook?!•  Domain ad (to get leads/opt-ins/registrations/sales)!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• KEY:!– You must have a good landing
page in order to maximize conversions!!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• STEP #5!– Write your ads!
•  POST = people, objective, strategy, technology!•  Come up with ideas for multiple ads – the more the better!
Brainstorm 10-12 ideas.!•  Set aside time to surf Facebook with the sole goal of watching
what ads catch your eye. Create a swipe file. Make a note of what caught your eye and why.!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Must have 3 components:!– Title = 25 chars max!– Body text = 90 chars max!– Image = varies depending on
type of ad and placement (refer to one-page guide http://bit.ly/FBadSpecs )!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Ad copy:!– Write as BENEFIT driven!– Must understand F&B!– WHY do people buy from you?
What do they get?!– Copywriting = KEY skill!!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Select a main point to focus on in the ad!✖  “Hey, check out our business in general. We
rock and our stuff is amazeballs!”!✔  “Download our crazy good tool to immediately
get 100 hot new leads! Already used by 14 bazillion peeps!”!
✔  “Free ebook! Attract the man of your dreams in 5 ridiculously easy steps you could do them in your sleep!” !
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• STEP #6!– Understand Power Editor!
•  Don’t be afraid!!•  PE is your brand new BFF! Get ready to fall in
love!!– Create a Custom Audience, Lookalike Audience!– Access Partner Categories!– Advanced Ad types!– Advanced Placement!–  Target Mobile Devices!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• STEP #7!– Create Your Ad In Power Editor!
•  Now you’re ready!!•  Start simple!•  Campaign > Ads!
– Multiple Ads!– Ctrl (or Cmd) C & V!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• STEP #8!– Launch your campaign!!
•  Check dates!•  Check budget!•  Troubleshoot?!•  Get out the champagne!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• STEP #9!– Track and monitor!
•  Test, test, test!•  Split test!•  Remember, the goal is to get more fans, leads
and profits!•  How will you measure ROI? !•  What are your KPIs?!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• STEP #10!– Rinse and repeat!!• What worked well?!• What did you learn?!• What will you not do again?!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
•  Facebook Marketing Success System!–  Brand new online course with Mari Smith,
featuring Facebook Ads expert Dennis Yu!
– www.marismith.com/fmss !
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Prize Drawing!!– WIN a seat at the Facebook Ads
Clinic bonus session!– 5 names drawn at random from the
first 101 to sign up !– www.marismith.com/fmss !
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