Event ROI - Was it worth the

$3,000?

@clementdelangue @edelajonquiere from @mention

1booth + 2 tickets = $1,600

2 flights

= $327

4 nights in a hostel

= $512

Beers

= $138

German phrase book

= $ zehn

Goodies

= $340

total spent:

$2,927

What did we get out of it?

We met 145 startups

43 investors

12 journalists

We pitched Aaron!

300 additional sign-ups

9 upgrades from existing

Direct revenue after 2 days

= $1,280Estimated direct revenue after 12 months

= $5760

+ indirect revenue from additional press, investment, evangelists...

+ Invaluable user feedback

And you, what’s your event ROI?

@clementdelangue @edelajonquiere from @mention