EU Digital Diplomacy

The European Commission's role and main activities

Pablo Perez ArmenterosSocial Media Team- European Commission

A strategic choice

General interest

Students and young people

Organisations and campaigns

Journalists

Think-tanks

NGOs

Leaders

Tech-savvy

Political

Professional

Consultancies

Researchers

Staff

General interest

Students and young people

Brings together audiences from all platforms

Different platforms, different audiences

Commissioners and Spokespersons Get Social

20102010 20142014

22 EU Commissioners 25 Spokespersons

7 EU Commissioners11 Spokespersons Average Daily

potential reach : 128 million users

7 Commissioners 10 Commissioners

Total number of fans: 93K

DD - Action Areas

Putting DD in place

inlog.org

What about the future?

EU Digital Diplomacy

@PabloPerezASocial Media Team- European Commission