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This is an updated version of Social Media and the Job Hunt I presented to students at the University of Maryland's Career Services Center.
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Social Media & The Job Hunt
Interacting With Employers Online
Today’s Presenter
Veronica SegoviaEmployer Brand Marketer, Vocus
@VASegoviawww.linkedin.com/in/vsegovia
Employer Branding
Source: Jobvite Social Recruiting Survey 2013
Employer Branding
Source: Jobvite Social Recruiting Survey 2013
Employer Branding
Employer Branding
LinkedInFacebook
020406080
100
78% of recruiter have hired through a social network. A 20% increase in three years.
Source: Jobvite Social Recruiting Survey 2013
How Important Is Your Profile?
Employers Are Highly Likely to Look At Candidates
93%Source: Jobvite Social Recruiting Survey 2013
How Important Is Your Profile?
Source: Jobvite Social Recruiting Survey 2013
What are we looking for?
Experience
Specific Skills
FacebookBlogs Twitter Google
+
Cultural Fit
Industry-related posts
Experienc
e
Source: Jobvite Social Recruiting Survey 2013
Maintain Your Brand
Google Yourself
Get Organize
d
Update Contact
Info
Privacy Proficienc
y
ENGAGE
Your Responsibilit
y
Best Practices for Posting• Complete bios, appropriate
headshot/profile picture, call to action for contact info
• Ask/Answer Questions
• Keep it real and be authentic
• Use professional language and spelling
• Golden Rule Applies: If your mom would be ashamed…
• Be conversational and ENGAGE: Tweet Chats are awesome for this!
• Aim for quality, not quantity
• Keep content appropriate
• Be Positive
• Be aware of your audience
• Do NOT publicly post anything negative about interviews, employers.
Who Are You?
Photo Source: BrandYourself.com
• Name, Photo, and Headline
• Customize URL and Link to it on websites, social media, business cards, your resume
• Compelling Summary Call to Action
• Keyword Rich Experience
• Add Rich Media - Projects
• Contact Info• Ask for
recommendations and endorsements.
LinkedIn• Join Groups• Follow Companies
• Use “LinkedIn Today” to find influencers.• Use LinkedIn “Student Jobs”
linkedin.com/studentjobs
Profile Views
Source: LINKEDIN Talent Solutions
• Look up “companies that my friends work for” or “software companies in the DC area.”
• Search “my friends who are writers” or “my friends who work in marketing”
Graph Search for Facebook
Photo Source: Facebook
Sharing Updates with Lists• You can select which lists can (or can’t) view your posts.
• Twitter is the 3rd most popular search engine behind Google and YouTube.
• Use Hash tags to search for #jobs• You can search within Twitter two ways, by selecting #Discover or
entering words in the search box.• Search words can be phrases or #hashtags• You can search by location in the search box:#hiring near:
Maryland within:25mi
# Search in Twitter
Complete Twitter Profiles•https://twitter.com/settings/account•Include an avatar•Include links in your bio information• www.facebook.com/vocuscareers• www.whyworkatvocus.com/opportun
ities
Tweet Chats
@VocusCareers attempts to participate in close to 25 career-related tweet chats a month.
Tweet chats can help increase followers, reach and engagement.
Followers: Tweet chats can help you get your handle seen by people who normally aren’t looking for you.
Reach: Your chances of being retweeted are increased when you offer great insight to the topic. People retweet and share you original message with their own followers.
Engagement: We use “engagement” in social media to refer to activity and interaction with followers. When you put out a question and get responses, you are engaging your audience.
Hashtags to remember: #Hiring, #HireMonday, #HireFriday, #HFChat, #millennialchat
• The Vocus Careers Blog is an informational resource of posts related to the employee experience at Vocus for current and prospective employees of the company to help them through the job search process and to make the most of their experience as a hire.
• The blog reinforces the Vocus employee brand image as unique, accessible and credible and will also establish the Vocus recruiting department's expertise in the areas of corporate recruitment.
• Get noticed by commenting, sharing and tagging.
Employer Blogs
Ignite Your Word Of Mouth
Posting comments on relevant blog posts about job searching might get you in front of recruiters who use social media to source talent.Post on company blogs or on general sites like Huffington Post, Recruiter.com, Blogging 4 Jobs, Inc., Harvard Business Review, Monster, CareerBuilder. Other ways to promote
your brand:
•Email Signature•Facebook posts•Tweets or RTs•LinkedIn Profile•Network IN PERSON. WOM about brands still occurs offline.
• Create a Living Resume relevant to your industry. Link to accomplishments.
• Follow Companies
• Helps get you found with SEO.• Share your resume. • Share industry relevant
content.• Recently added hashtags to
search results. #jobhunting #recentgrad
Google+
• Twilert is an app that allows you to receive updates of tweets.• Set up “Twilert” emails with keywords so that you get updates about
jobs at specific companies in your email. This is easy to do.• You connect it to your twitter handle or google account.• Create searches and assign each a time to conduct the search.
Alerts
• Video is a great way to get creative.• YouTube, Vine, Instagram• If done well, these are great tools to stand out.
Think Outside The Box
Photo Sources: Mashable, Instagram (@VocusCareers)
Monitor
Use Your LinkedIn Profile
Privacy
Network
Engage
Hashtags
Key TakeawaysYour Brand Online (Google, Brand Yourself)
(CTA, Compelling Summary, Keyword Rich)
Master Privacy Settings for Personal Accounts
Online and Offline (90% of WOM still occurs offline)
Don’t wait for us to find you. Be creative.
Hashtags are supported across platforms: Twitter, Instagram, Facebook and Google.
Stay Connected
Questions?