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A 50+ Social Network created entirely by Nathaniel Adam Briggs with $300.00 initial investment
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Nathaniel Adam Briggs, CEO/FounderOffice: 602-795-2289Mobile: 602-751-5622Email: [email protected]
The Premier Internet Destination for Experienced Adults
Fastest Growing Internet Group = Ages 50+ 30 - 43 Million People 5 - 8M Total Addressable Market Grossly Ignored Lack Life Stage Relevant Online Destinations
Contrast 15-35 Demographic: Friendster, MySpace, TagWorld, Facebook, Multiply, Bebo, Hi5, Tagged, list goes on & on…
Loss of Connection w/ Family, Friends, Kids
Work Retirement - 33% / 25M Near Zero $Saved
Life Stage Relevant Social Connectivity
Heavy Users of: Dating, Gaming, Travel, Health, Shopping
Internet Destination Targeting Life Experienced Relative Content, Services, Products, Community
Connect: Memoirs, Dating, Photos, Journals, Maps Learn: Video Courses: Health, Longevity,
Hobbies Explore: Travel Buying, Voluntourism, Content Shop: Gifts, Products, Rx Play: Gaming, Entertainment Work: Supplement Income, Employers
Advertising Traditional: Banner - Pay-Per-View / CPM Video: Short Segmented Ads Gaming: Embedded Ads Points: Activity Rewards
CommissionsShopping: Per Product PurchaseTravel: Per Package PurchaseWork: Per Resource Use & Posting
Activity Rewards Member Gets Points for Activity Points Redeemed for Special Offers (Samples…) Advertiser gets New Direct Marketing Channel Turbo Charges Site Activity
Increased Activity = Increased Ad Revenue
Triple Win – Consumer, Advertiser, Us
Work Channel : 50+ Talent Pool Dynamic Human Capital Talent Pool U.S. Based English Educated Workforce Supplemental Income, Fill Retirement $ Gap Monetize via Resource Lease - Instant Chat / VoIP
Connects 50+ Needing Supplemental Income w/ Opportunity
Triple Win – Employee, Employer, Us
IPTV / Large Video Format 2006 9% Watched Daily – 2007 14% 39% - Women Ages 55-64 Watch Once Per Week
Now Seamlessly Integrated – eGen First Mover Powerful Advertising Channel
NO FORMAL MARKETING
111K Page Views – May / 2007 10K – Oct / 2006 : 1100% Increase
Members in 45 Countries
Up to 175% More Effective @ Revisition – Eons
Begun w/$300 & Competing with $32M Rival
Current via Google AdSense: 690 Mbr = 39K Imp @ $1.19 CPM = $46.73 / M
100K Mbr = 5.6M Imp @ $2 CPM = $11.3K / M 100K Mbr = 5.6M Imp @ $15 CPM = $85K / M
1M Mbr = 56M Imp @ $2 CPM = $113K / M 1M Mbr = 56M Imp @ $15 CPM = $850K / M
Banner Only! – No Video, Game, Points, Comm.
It’s Ready to Grow.
Additional Content
#1 - Eons: 160-340K Members - Aug/06 #2 - ThirdAge: 1.5M Members - 1996 #3 - MySpace: 11% Visitors 55+ (15-35) #4 - Friendster: 8% Visitors 55+ (15-35) #5 - FaceBook: 7.6% Visitors 55+ (15-35)
Boomertowne, GrowingBolder, MyTimeHero, Fifty-plus, 55alive, USBoomers, AgingHipsters, Boomernet, BoomersInt, SeniorNet, SavvySenior, Baby-Boomer-Central...
Membership = Advertiser Interest 70% Internet 30% Physical Internet = Best Bang for Buck Physical = Target 50+ Honey Pots
Grow Internal Ad Network Sales Build Alliances & Partnerships Travel, Rx, Health, Financial, Longevity… Phase Out External Ad Network Usage Increase eGen % Ad Revenue
Nathaniel Adam Briggs CEO/Founder Need: Marketing, Sales, Dev
Nancy Nordstrom, M.Ed,Staff Writer Dir. Elderhostel Institute Network / Pub. Author
David Hart Staff Writer Former Fortune 500 exec
Virginia Jansen Staff Writer Internet Columnist
Marlys Styne, MA, Staff Writer Published Author / Retired Professor
111K Page Views – May / 2007 10K – Oct / 2006 : 1100% Increase
7418 Unique Visits via 690 Members 15 Pages Viewed per Visit – 160 Month/Mbr
Up to 175% More Effective @ Revisition - Eons
Begun w/$300 & Competing with $32M Rival
6 Month Goal = 100K Members 2 Year Goal = 1M+ Members
Conversion Rate = 8 - 19% 1.2M Targets Yield = 96K - 228K Members
Revenue 6 Month = $5K - 80K - Momentum Phase
Revenue 2 Year = $1.01 - 3M
Funding Use: Member Growth Sales & Alliances Development Ad Platform Quality
$650K - Fueling 6 Month Milestones
Goal: Round 2 Funding
Multi-Generation Support & Ageless Approach
Per Generation & Life Stage Content
Cross-Generation Communication – Kids, Family
Generational Soft-Fencing