Don't Bet Against Social Measurement By Steve Hammer

#SocialPro #15a @armondhammer

Practical tips for social marketing measurement

Don’t bet against social measurement

Steve HammerPresident, RankHammer


Let’s Place a Big Bet


We’ll use a pro


We hear cheering


Winning


His View?


FAMILYWhat it’s all about

FOOD AND WINE

Eating as an art form?

HOCKEYGo Stars

RANKHAMMERDallas Based Internet Marketing Agency


Four Tips for survival


1: Start with a Goal


Not a great goal


Doesn’t Correlate

10,000,000 Fans

2500 cars

2,000,000 Fans

6,000,000 cars


Relate to core business

Commerce Sales Service

Luxury Brand Desire Cultural Mentions

Content Repeat Visitation Sharing

Community New Members Discussion Depth


Conversion Path – Non Linear Read a

Post


2: Central Data Source


Isolated Metrics


Not a measurement motto

Your site is where magic happens



https://support.google.com/analytics/answer/1033867

Tag items you control


Push Data Via Server Side


Even “in page” actions can be tracked

UA version


3: Segment for Value


Segments don’t have to be advanced


Instant comparison


Good, Bad and Ugly


4: Recognize Assists


Last Click


Assisted Conversions


Attribution Modeling


THANK YOU!

JOIN US @SMX WEST

SAN JOSE, CAMARCH 1-3, 2016

Social Media

Don't Bet Against Social Measurement By Steve Hammer