Embed Size (px)
DESCRIPTION
With the investment in developing and distributing content comes an increasing expectation to track the business results of that investment. But measuring the ROI of content marketing is a complex endeavor. This session will offer an overview of how brands are measuring the return on their content marketing investments, strategies for tracking content creation and distribution, and what a successful content strategists needs to exceed expectations.
Citation preview
DISTRIBUTED VISUAL CONTENT TRACKING amp REPORTING
Ryan O Emge
ryanoemge
EXPERIENCE
ryanoemge
INTERESTS
ryanoemge
ryanoemge
THE STORY OF BLISS
Source httpswwwyoutubecomwatchv=AVXY8OEZAEQ
ryanoemge
THE ROLE OF CONTENT
ryanoemge
TOTAL PHOTO UPLOADS
90220Billion
750Billion
880Billion
150Million1Billion 16Billion 187Billion
0
100
200
300
400
500
600
700
800
900
1000
212011 412012 212013 912014
Billion
s Facebook
Flickr
Source Instagram Facebook Flickr Press amp Pew Research
ryanoemge
THE CUSTOMER DECISION JOURNEY
Discovery
Research
Education Convert
Engage
ryanoemge
INTEGRATED MARKETING PROCESS
Customers Content Channels amp Devices Conversations Conversion
Who amp Why How and Where What and When Build and Launch Learn amp Improve
ryanoemge
THE CONVERSION GOAL (S)FOCUSED AROUND THE CUSTOMER
bullValue of an engagement from a user during a period of time = $
bullThe Customer Lifetime Value (CLV) as a new registered user during a period of time = $
bullBottom line behavior of customer once registered during the same period of time = $
of Engagements
of Users
of Dollars
ryanoemge
CONTENT TRACKING
ryanoemge
CONTENT TRACKING METHODS
CLICK-THROUGH VIEW-THROUGH IMAGE RECOGNITION
ryanoemge
CONTENT TRACKING CLICK-THROUGH
THE CATEGORICAL BREAKDOWN OF TAGGING A LINK
ltA HREF=ldquohttp[DOMAIN] tag1=[PLATFORM]amptag2=[BUSINESS]amptag3=[IMAGE]amptag4=[TITLE]amptag5=[LANDING URL]amptag6=[UNIQUE ID]rdquogt LINK ltAgt
bull TAG 1 (PLATFORM) bull TAG 2 (BUSINESS) bull TAG 3 (IMAGE VIDEO ETC) bull TAG 4 (TITLE) bull TAG 5 (LANDING PAGE URL) bull TAG 6 (UNIQUE ID FOR BUSINESSSYSTEM)
ryanoemge
CONTENT TRACKING VIEW-THROUGH
THE BREAKDOWN OF A VIEW-THROUGH PIXEL TAG
bull TAG 1 (PLATFORM) bull TAG 2 (BUSINESS) bull TAG 3 (IMAGE VIDEO ETC) bull TAG 4 (TITLE) bull TAG 5 (LANDING PAGE URL) bull TAG 6 (UNIQUE ID FOR BUSINESS SYSTEM)
ltimg src=ldquo[DOMAIN]adtype=0ampsize=1x1amptag1=[PLATFORM]amptag2=[BUSINESS]amptag3=[IMAGE]amptag4=[TITLE]amptag5=[LANDING PAGE URL]amptag6=[UNIQUE ID]rdquo border=0gt
ryanoemge
CONTENT TRACKING IMAGE RECOGNITION
THE METHODOLOGY OF IMAGE SIGNATURES
bullIMAGE SIMILARITIES bullIMAGE COLOR PALETTE bullIMAGE SHAPE bullIMAGE WATERMARKS
ryanoemge
CONTENT ATTRIBUTION FIRST VS LAST
FIRST MOMENT LAST MOMENT
Discovery Research Education Convert Engage
ryanoemge
CONTENT REPORTING
ryanoemge
CONTENT REPORTING METHODS
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
ryanoemge
1 TOTAL CLICKS = XXX 2 TOTAL VIEWS = XXX UNIQUE ENGAGEMENTS 3 TOTAL TRACKS = XXX =
THE PRIMARY KEY PERFORMANCE INDICATORS OF CONTENT TRACKING MEASURED BY UNIQUE ENGAGEMENTS
CONTENT REPORTING TOTAL ENGAGEMENTS
ryanoemge
1ENGAGEMENTS = XXX 2USERS = XXX ENGAGEMENTS + USERS + SALES 3SALES = XXX
=
THE BUSINESS PERFORMANCE GOALS ARE AS FOLLOWS EACH WITH AN ASSIGNED VALUE DRIVEN BY THE CUSTOMER
CONTENT REPORTING ENGAGEMENTS + USERS amp BEHAVIORS
ryanoemge
CONTENT VALUE
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
CONTENT VALUE
+ =
ryanoemge
CONTENT BUSINESS REPORTDATE PLATFORM CONTENT PRICE ENGAGEMENTS USERS SALES TOTAL RETURN ROI
SEPT BLOG TESLA IMAGE $2500 $3200 $5000 $10000 $18200 $15700 628
Total investment in photos
taken
10000 total clicks views and tracks
valued at 32 cents each across the
board
50 total users
valued at $100 a piece
Total sales taken place during the
period
Total engagem
ents users
behavior - investmen
t
Sample report
ryanoemge
CONTENT LEARNINGS
bull MEASURE FIRST MOMENT OF INSPIRATION TO THE LAST BEHAVIOR
bull INVEST IN PERMANENT PLATFORMS NOT ON AND OFF MICROSITES
bullSEGMENT CONTENT ENGAGEMENT RETENTION amp BEHAVIOR
bullPRIORITIZE INVESTMENT BY CHANNEL
bullINCLUDE EVERGREEN ACCESS
ryanoemge
WHAT IS NEXT
bullMULTI-CHANNEL ATTRIBUTION CONTENT TRACKING MODEL bullINTEGRATED CONTENT BUSINESS PERFORMANCE TRACKING bullDASHBOARDS amp REPORTS REFLECTING REAL-TIME ACTIVITY
Ryan O Emge ryanoemge
ryanoemgegmailcom
THANKS
ryanoemge
RESOURCESImage Click-Through TrackingTableau - Click through link URL tagging attributionImage View-Through TrackingGoogle Analytics - 1x1 pixel tracking for use with embed codeImage RecognitionCamfind - Image recognition back-end for the popular app CamFind Take advantage of the leading image recognition platform through an easy to use web API
Vufind Recognize - Vufind Recognize is a real-time image recognition API for classification and monetization of photos and videos Recognize uses object recognition to uncover meaning and metadata of photos and videos for contextual image commerce and advertising
Kooaba - Our cloud-based image recognition solutions make it easy to integrate state-of-the-art visual recognition in your apps
Recognizeim - Create your own mobile application with image recognition technology Choose from unlimited interaction possibilities
ryanoemge
RESOURCESMoodstocks ndash Supersonic image recognition for your mobile appsCatchoom ndash Build Catchoom image recognition into your apps and link physical objects to customized digital experiences
Imagga API - is the programming interface to our image recognition and processing technologies available as a set of web services
TinEye API - TinEye is a reverse image search engine You can submit an image to TinEye to find out where it came from how it is being used or if modified versions of the image exist TinEye uses image recognition to perform its searches
Pictorria ndash is a platform for sharing image recognition algorithmsPicitup API ndash Bridge the gap between online and offline shopping with visual product searchOrpix ndash offers vehicle and logo recognition as a web service6pxio ndash an elegant API for processing and analyzing imagesLogoGrab - Let your customers scan your logo wherever found to access engaging content such as promotions social awareness material or direct purchase links
ryanoemge
RESOURCESViscovery - Unlike fuzzy search the Viscovery API promises to bring you the most accurate results Enabling Web-based content management allows a developer to add and edit images for searching
Fashionbase - Image Server is a scalable and automated image recognition serviceImage SimilaritiesLTU Technologies (Cloud API) - A visual search API to recognize paintings movie posters CD covers game covers products and more
EXPERIENCE
ryanoemge
INTERESTS
ryanoemge
ryanoemge
THE STORY OF BLISS
Source httpswwwyoutubecomwatchv=AVXY8OEZAEQ
ryanoemge
THE ROLE OF CONTENT
ryanoemge
TOTAL PHOTO UPLOADS
90220Billion
750Billion
880Billion
150Million1Billion 16Billion 187Billion
0
100
200
300
400
500
600
700
800
900
1000
212011 412012 212013 912014
Billion
s Facebook
Flickr
Source Instagram Facebook Flickr Press amp Pew Research
ryanoemge
THE CUSTOMER DECISION JOURNEY
Discovery
Research
Education Convert
Engage
ryanoemge
INTEGRATED MARKETING PROCESS
Customers Content Channels amp Devices Conversations Conversion
Who amp Why How and Where What and When Build and Launch Learn amp Improve
ryanoemge
THE CONVERSION GOAL (S)FOCUSED AROUND THE CUSTOMER
bullValue of an engagement from a user during a period of time = $
bullThe Customer Lifetime Value (CLV) as a new registered user during a period of time = $
bullBottom line behavior of customer once registered during the same period of time = $
of Engagements
of Users
of Dollars
ryanoemge
CONTENT TRACKING
ryanoemge
CONTENT TRACKING METHODS
CLICK-THROUGH VIEW-THROUGH IMAGE RECOGNITION
ryanoemge
CONTENT TRACKING CLICK-THROUGH
THE CATEGORICAL BREAKDOWN OF TAGGING A LINK
ltA HREF=ldquohttp[DOMAIN] tag1=[PLATFORM]amptag2=[BUSINESS]amptag3=[IMAGE]amptag4=[TITLE]amptag5=[LANDING URL]amptag6=[UNIQUE ID]rdquogt LINK ltAgt
bull TAG 1 (PLATFORM) bull TAG 2 (BUSINESS) bull TAG 3 (IMAGE VIDEO ETC) bull TAG 4 (TITLE) bull TAG 5 (LANDING PAGE URL) bull TAG 6 (UNIQUE ID FOR BUSINESSSYSTEM)
ryanoemge
CONTENT TRACKING VIEW-THROUGH
THE BREAKDOWN OF A VIEW-THROUGH PIXEL TAG
bull TAG 1 (PLATFORM) bull TAG 2 (BUSINESS) bull TAG 3 (IMAGE VIDEO ETC) bull TAG 4 (TITLE) bull TAG 5 (LANDING PAGE URL) bull TAG 6 (UNIQUE ID FOR BUSINESS SYSTEM)
ltimg src=ldquo[DOMAIN]adtype=0ampsize=1x1amptag1=[PLATFORM]amptag2=[BUSINESS]amptag3=[IMAGE]amptag4=[TITLE]amptag5=[LANDING PAGE URL]amptag6=[UNIQUE ID]rdquo border=0gt
ryanoemge
CONTENT TRACKING IMAGE RECOGNITION
THE METHODOLOGY OF IMAGE SIGNATURES
bullIMAGE SIMILARITIES bullIMAGE COLOR PALETTE bullIMAGE SHAPE bullIMAGE WATERMARKS
ryanoemge
CONTENT ATTRIBUTION FIRST VS LAST
FIRST MOMENT LAST MOMENT
Discovery Research Education Convert Engage
ryanoemge
CONTENT REPORTING
ryanoemge
CONTENT REPORTING METHODS
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
ryanoemge
1 TOTAL CLICKS = XXX 2 TOTAL VIEWS = XXX UNIQUE ENGAGEMENTS 3 TOTAL TRACKS = XXX =
THE PRIMARY KEY PERFORMANCE INDICATORS OF CONTENT TRACKING MEASURED BY UNIQUE ENGAGEMENTS
CONTENT REPORTING TOTAL ENGAGEMENTS
ryanoemge
1ENGAGEMENTS = XXX 2USERS = XXX ENGAGEMENTS + USERS + SALES 3SALES = XXX
=
THE BUSINESS PERFORMANCE GOALS ARE AS FOLLOWS EACH WITH AN ASSIGNED VALUE DRIVEN BY THE CUSTOMER
CONTENT REPORTING ENGAGEMENTS + USERS amp BEHAVIORS
ryanoemge
CONTENT VALUE
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
CONTENT VALUE
+ =
ryanoemge
CONTENT BUSINESS REPORTDATE PLATFORM CONTENT PRICE ENGAGEMENTS USERS SALES TOTAL RETURN ROI
SEPT BLOG TESLA IMAGE $2500 $3200 $5000 $10000 $18200 $15700 628
Total investment in photos
taken
10000 total clicks views and tracks
valued at 32 cents each across the
board
50 total users
valued at $100 a piece
Total sales taken place during the
period
Total engagem
ents users
behavior - investmen
t
Sample report
ryanoemge
CONTENT LEARNINGS
bull MEASURE FIRST MOMENT OF INSPIRATION TO THE LAST BEHAVIOR
bull INVEST IN PERMANENT PLATFORMS NOT ON AND OFF MICROSITES
bullSEGMENT CONTENT ENGAGEMENT RETENTION amp BEHAVIOR
bullPRIORITIZE INVESTMENT BY CHANNEL
bullINCLUDE EVERGREEN ACCESS
ryanoemge
WHAT IS NEXT
bullMULTI-CHANNEL ATTRIBUTION CONTENT TRACKING MODEL bullINTEGRATED CONTENT BUSINESS PERFORMANCE TRACKING bullDASHBOARDS amp REPORTS REFLECTING REAL-TIME ACTIVITY
Ryan O Emge ryanoemge
ryanoemgegmailcom
THANKS
ryanoemge
RESOURCESImage Click-Through TrackingTableau - Click through link URL tagging attributionImage View-Through TrackingGoogle Analytics - 1x1 pixel tracking for use with embed codeImage RecognitionCamfind - Image recognition back-end for the popular app CamFind Take advantage of the leading image recognition platform through an easy to use web API
Vufind Recognize - Vufind Recognize is a real-time image recognition API for classification and monetization of photos and videos Recognize uses object recognition to uncover meaning and metadata of photos and videos for contextual image commerce and advertising
Kooaba - Our cloud-based image recognition solutions make it easy to integrate state-of-the-art visual recognition in your apps
Recognizeim - Create your own mobile application with image recognition technology Choose from unlimited interaction possibilities
ryanoemge
RESOURCESMoodstocks ndash Supersonic image recognition for your mobile appsCatchoom ndash Build Catchoom image recognition into your apps and link physical objects to customized digital experiences
Imagga API - is the programming interface to our image recognition and processing technologies available as a set of web services
TinEye API - TinEye is a reverse image search engine You can submit an image to TinEye to find out where it came from how it is being used or if modified versions of the image exist TinEye uses image recognition to perform its searches
Pictorria ndash is a platform for sharing image recognition algorithmsPicitup API ndash Bridge the gap between online and offline shopping with visual product searchOrpix ndash offers vehicle and logo recognition as a web service6pxio ndash an elegant API for processing and analyzing imagesLogoGrab - Let your customers scan your logo wherever found to access engaging content such as promotions social awareness material or direct purchase links
ryanoemge
RESOURCESViscovery - Unlike fuzzy search the Viscovery API promises to bring you the most accurate results Enabling Web-based content management allows a developer to add and edit images for searching
Fashionbase - Image Server is a scalable and automated image recognition serviceImage SimilaritiesLTU Technologies (Cloud API) - A visual search API to recognize paintings movie posters CD covers game covers products and more
INTERESTS
ryanoemge
ryanoemge
THE STORY OF BLISS
Source httpswwwyoutubecomwatchv=AVXY8OEZAEQ
ryanoemge
THE ROLE OF CONTENT
ryanoemge
TOTAL PHOTO UPLOADS
90220Billion
750Billion
880Billion
150Million1Billion 16Billion 187Billion
0
100
200
300
400
500
600
700
800
900
1000
212011 412012 212013 912014
Billion
s Facebook
Flickr
Source Instagram Facebook Flickr Press amp Pew Research
ryanoemge
THE CUSTOMER DECISION JOURNEY
Discovery
Research
Education Convert
Engage
ryanoemge
INTEGRATED MARKETING PROCESS
Customers Content Channels amp Devices Conversations Conversion
Who amp Why How and Where What and When Build and Launch Learn amp Improve
ryanoemge
THE CONVERSION GOAL (S)FOCUSED AROUND THE CUSTOMER
bullValue of an engagement from a user during a period of time = $
bullThe Customer Lifetime Value (CLV) as a new registered user during a period of time = $
bullBottom line behavior of customer once registered during the same period of time = $
of Engagements
of Users
of Dollars
ryanoemge
CONTENT TRACKING
ryanoemge
CONTENT TRACKING METHODS
CLICK-THROUGH VIEW-THROUGH IMAGE RECOGNITION
ryanoemge
CONTENT TRACKING CLICK-THROUGH
THE CATEGORICAL BREAKDOWN OF TAGGING A LINK
ltA HREF=ldquohttp[DOMAIN] tag1=[PLATFORM]amptag2=[BUSINESS]amptag3=[IMAGE]amptag4=[TITLE]amptag5=[LANDING URL]amptag6=[UNIQUE ID]rdquogt LINK ltAgt
bull TAG 1 (PLATFORM) bull TAG 2 (BUSINESS) bull TAG 3 (IMAGE VIDEO ETC) bull TAG 4 (TITLE) bull TAG 5 (LANDING PAGE URL) bull TAG 6 (UNIQUE ID FOR BUSINESSSYSTEM)
ryanoemge
CONTENT TRACKING VIEW-THROUGH
THE BREAKDOWN OF A VIEW-THROUGH PIXEL TAG
bull TAG 1 (PLATFORM) bull TAG 2 (BUSINESS) bull TAG 3 (IMAGE VIDEO ETC) bull TAG 4 (TITLE) bull TAG 5 (LANDING PAGE URL) bull TAG 6 (UNIQUE ID FOR BUSINESS SYSTEM)
ltimg src=ldquo[DOMAIN]adtype=0ampsize=1x1amptag1=[PLATFORM]amptag2=[BUSINESS]amptag3=[IMAGE]amptag4=[TITLE]amptag5=[LANDING PAGE URL]amptag6=[UNIQUE ID]rdquo border=0gt
ryanoemge
CONTENT TRACKING IMAGE RECOGNITION
THE METHODOLOGY OF IMAGE SIGNATURES
bullIMAGE SIMILARITIES bullIMAGE COLOR PALETTE bullIMAGE SHAPE bullIMAGE WATERMARKS
ryanoemge
CONTENT ATTRIBUTION FIRST VS LAST
FIRST MOMENT LAST MOMENT
Discovery Research Education Convert Engage
ryanoemge
CONTENT REPORTING
ryanoemge
CONTENT REPORTING METHODS
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
ryanoemge
1 TOTAL CLICKS = XXX 2 TOTAL VIEWS = XXX UNIQUE ENGAGEMENTS 3 TOTAL TRACKS = XXX =
THE PRIMARY KEY PERFORMANCE INDICATORS OF CONTENT TRACKING MEASURED BY UNIQUE ENGAGEMENTS
CONTENT REPORTING TOTAL ENGAGEMENTS
ryanoemge
1ENGAGEMENTS = XXX 2USERS = XXX ENGAGEMENTS + USERS + SALES 3SALES = XXX
=
THE BUSINESS PERFORMANCE GOALS ARE AS FOLLOWS EACH WITH AN ASSIGNED VALUE DRIVEN BY THE CUSTOMER
CONTENT REPORTING ENGAGEMENTS + USERS amp BEHAVIORS
ryanoemge
CONTENT VALUE
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
CONTENT VALUE
+ =
ryanoemge
CONTENT BUSINESS REPORTDATE PLATFORM CONTENT PRICE ENGAGEMENTS USERS SALES TOTAL RETURN ROI
SEPT BLOG TESLA IMAGE $2500 $3200 $5000 $10000 $18200 $15700 628
Total investment in photos
taken
10000 total clicks views and tracks
valued at 32 cents each across the
board
50 total users
valued at $100 a piece
Total sales taken place during the
period
Total engagem
ents users
behavior - investmen
t
Sample report
ryanoemge
CONTENT LEARNINGS
bull MEASURE FIRST MOMENT OF INSPIRATION TO THE LAST BEHAVIOR
bull INVEST IN PERMANENT PLATFORMS NOT ON AND OFF MICROSITES
bullSEGMENT CONTENT ENGAGEMENT RETENTION amp BEHAVIOR
bullPRIORITIZE INVESTMENT BY CHANNEL
bullINCLUDE EVERGREEN ACCESS
ryanoemge
WHAT IS NEXT
bullMULTI-CHANNEL ATTRIBUTION CONTENT TRACKING MODEL bullINTEGRATED CONTENT BUSINESS PERFORMANCE TRACKING bullDASHBOARDS amp REPORTS REFLECTING REAL-TIME ACTIVITY
Ryan O Emge ryanoemge
ryanoemgegmailcom
THANKS
ryanoemge
RESOURCESImage Click-Through TrackingTableau - Click through link URL tagging attributionImage View-Through TrackingGoogle Analytics - 1x1 pixel tracking for use with embed codeImage RecognitionCamfind - Image recognition back-end for the popular app CamFind Take advantage of the leading image recognition platform through an easy to use web API
Vufind Recognize - Vufind Recognize is a real-time image recognition API for classification and monetization of photos and videos Recognize uses object recognition to uncover meaning and metadata of photos and videos for contextual image commerce and advertising
Kooaba - Our cloud-based image recognition solutions make it easy to integrate state-of-the-art visual recognition in your apps
Recognizeim - Create your own mobile application with image recognition technology Choose from unlimited interaction possibilities
ryanoemge
RESOURCESMoodstocks ndash Supersonic image recognition for your mobile appsCatchoom ndash Build Catchoom image recognition into your apps and link physical objects to customized digital experiences
Imagga API - is the programming interface to our image recognition and processing technologies available as a set of web services
TinEye API - TinEye is a reverse image search engine You can submit an image to TinEye to find out where it came from how it is being used or if modified versions of the image exist TinEye uses image recognition to perform its searches
Pictorria ndash is a platform for sharing image recognition algorithmsPicitup API ndash Bridge the gap between online and offline shopping with visual product searchOrpix ndash offers vehicle and logo recognition as a web service6pxio ndash an elegant API for processing and analyzing imagesLogoGrab - Let your customers scan your logo wherever found to access engaging content such as promotions social awareness material or direct purchase links
ryanoemge
RESOURCESViscovery - Unlike fuzzy search the Viscovery API promises to bring you the most accurate results Enabling Web-based content management allows a developer to add and edit images for searching
Fashionbase - Image Server is a scalable and automated image recognition serviceImage SimilaritiesLTU Technologies (Cloud API) - A visual search API to recognize paintings movie posters CD covers game covers products and more
ryanoemge
THE STORY OF BLISS
Source httpswwwyoutubecomwatchv=AVXY8OEZAEQ
ryanoemge
THE ROLE OF CONTENT
ryanoemge
TOTAL PHOTO UPLOADS
90220Billion
750Billion
880Billion
150Million1Billion 16Billion 187Billion
0
100
200
300
400
500
600
700
800
900
1000
212011 412012 212013 912014
Billion
s Facebook
Flickr
Source Instagram Facebook Flickr Press amp Pew Research
ryanoemge
THE CUSTOMER DECISION JOURNEY
Discovery
Research
Education Convert
Engage
ryanoemge
INTEGRATED MARKETING PROCESS
Customers Content Channels amp Devices Conversations Conversion
Who amp Why How and Where What and When Build and Launch Learn amp Improve
ryanoemge
THE CONVERSION GOAL (S)FOCUSED AROUND THE CUSTOMER
bullValue of an engagement from a user during a period of time = $
bullThe Customer Lifetime Value (CLV) as a new registered user during a period of time = $
bullBottom line behavior of customer once registered during the same period of time = $
of Engagements
of Users
of Dollars
ryanoemge
CONTENT TRACKING
ryanoemge
CONTENT TRACKING METHODS
CLICK-THROUGH VIEW-THROUGH IMAGE RECOGNITION
ryanoemge
CONTENT TRACKING CLICK-THROUGH
THE CATEGORICAL BREAKDOWN OF TAGGING A LINK
ltA HREF=ldquohttp[DOMAIN] tag1=[PLATFORM]amptag2=[BUSINESS]amptag3=[IMAGE]amptag4=[TITLE]amptag5=[LANDING URL]amptag6=[UNIQUE ID]rdquogt LINK ltAgt
bull TAG 1 (PLATFORM) bull TAG 2 (BUSINESS) bull TAG 3 (IMAGE VIDEO ETC) bull TAG 4 (TITLE) bull TAG 5 (LANDING PAGE URL) bull TAG 6 (UNIQUE ID FOR BUSINESSSYSTEM)
ryanoemge
CONTENT TRACKING VIEW-THROUGH
THE BREAKDOWN OF A VIEW-THROUGH PIXEL TAG
bull TAG 1 (PLATFORM) bull TAG 2 (BUSINESS) bull TAG 3 (IMAGE VIDEO ETC) bull TAG 4 (TITLE) bull TAG 5 (LANDING PAGE URL) bull TAG 6 (UNIQUE ID FOR BUSINESS SYSTEM)
ltimg src=ldquo[DOMAIN]adtype=0ampsize=1x1amptag1=[PLATFORM]amptag2=[BUSINESS]amptag3=[IMAGE]amptag4=[TITLE]amptag5=[LANDING PAGE URL]amptag6=[UNIQUE ID]rdquo border=0gt
ryanoemge
CONTENT TRACKING IMAGE RECOGNITION
THE METHODOLOGY OF IMAGE SIGNATURES
bullIMAGE SIMILARITIES bullIMAGE COLOR PALETTE bullIMAGE SHAPE bullIMAGE WATERMARKS
ryanoemge
CONTENT ATTRIBUTION FIRST VS LAST
FIRST MOMENT LAST MOMENT
Discovery Research Education Convert Engage
ryanoemge
CONTENT REPORTING
ryanoemge
CONTENT REPORTING METHODS
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
ryanoemge
1 TOTAL CLICKS = XXX 2 TOTAL VIEWS = XXX UNIQUE ENGAGEMENTS 3 TOTAL TRACKS = XXX =
THE PRIMARY KEY PERFORMANCE INDICATORS OF CONTENT TRACKING MEASURED BY UNIQUE ENGAGEMENTS
CONTENT REPORTING TOTAL ENGAGEMENTS
ryanoemge
1ENGAGEMENTS = XXX 2USERS = XXX ENGAGEMENTS + USERS + SALES 3SALES = XXX
=
THE BUSINESS PERFORMANCE GOALS ARE AS FOLLOWS EACH WITH AN ASSIGNED VALUE DRIVEN BY THE CUSTOMER
CONTENT REPORTING ENGAGEMENTS + USERS amp BEHAVIORS
ryanoemge
CONTENT VALUE
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
CONTENT VALUE
+ =
ryanoemge
CONTENT BUSINESS REPORTDATE PLATFORM CONTENT PRICE ENGAGEMENTS USERS SALES TOTAL RETURN ROI
SEPT BLOG TESLA IMAGE $2500 $3200 $5000 $10000 $18200 $15700 628
Total investment in photos
taken
10000 total clicks views and tracks
valued at 32 cents each across the
board
50 total users
valued at $100 a piece
Total sales taken place during the
period
Total engagem
ents users
behavior - investmen
t
Sample report
ryanoemge
CONTENT LEARNINGS
bull MEASURE FIRST MOMENT OF INSPIRATION TO THE LAST BEHAVIOR
bull INVEST IN PERMANENT PLATFORMS NOT ON AND OFF MICROSITES
bullSEGMENT CONTENT ENGAGEMENT RETENTION amp BEHAVIOR
bullPRIORITIZE INVESTMENT BY CHANNEL
bullINCLUDE EVERGREEN ACCESS
ryanoemge
WHAT IS NEXT
bullMULTI-CHANNEL ATTRIBUTION CONTENT TRACKING MODEL bullINTEGRATED CONTENT BUSINESS PERFORMANCE TRACKING bullDASHBOARDS amp REPORTS REFLECTING REAL-TIME ACTIVITY
Ryan O Emge ryanoemge
ryanoemgegmailcom
THANKS
ryanoemge
RESOURCESImage Click-Through TrackingTableau - Click through link URL tagging attributionImage View-Through TrackingGoogle Analytics - 1x1 pixel tracking for use with embed codeImage RecognitionCamfind - Image recognition back-end for the popular app CamFind Take advantage of the leading image recognition platform through an easy to use web API
Vufind Recognize - Vufind Recognize is a real-time image recognition API for classification and monetization of photos and videos Recognize uses object recognition to uncover meaning and metadata of photos and videos for contextual image commerce and advertising
Kooaba - Our cloud-based image recognition solutions make it easy to integrate state-of-the-art visual recognition in your apps
Recognizeim - Create your own mobile application with image recognition technology Choose from unlimited interaction possibilities
ryanoemge
RESOURCESMoodstocks ndash Supersonic image recognition for your mobile appsCatchoom ndash Build Catchoom image recognition into your apps and link physical objects to customized digital experiences
Imagga API - is the programming interface to our image recognition and processing technologies available as a set of web services
TinEye API - TinEye is a reverse image search engine You can submit an image to TinEye to find out where it came from how it is being used or if modified versions of the image exist TinEye uses image recognition to perform its searches
Pictorria ndash is a platform for sharing image recognition algorithmsPicitup API ndash Bridge the gap between online and offline shopping with visual product searchOrpix ndash offers vehicle and logo recognition as a web service6pxio ndash an elegant API for processing and analyzing imagesLogoGrab - Let your customers scan your logo wherever found to access engaging content such as promotions social awareness material or direct purchase links
ryanoemge
RESOURCESViscovery - Unlike fuzzy search the Viscovery API promises to bring you the most accurate results Enabling Web-based content management allows a developer to add and edit images for searching
Fashionbase - Image Server is a scalable and automated image recognition serviceImage SimilaritiesLTU Technologies (Cloud API) - A visual search API to recognize paintings movie posters CD covers game covers products and more
ryanoemge
THE ROLE OF CONTENT
ryanoemge
TOTAL PHOTO UPLOADS
90220Billion
750Billion
880Billion
150Million1Billion 16Billion 187Billion
0
100
200
300
400
500
600
700
800
900
1000
212011 412012 212013 912014
Billion
s Facebook
Flickr
Source Instagram Facebook Flickr Press amp Pew Research
ryanoemge
THE CUSTOMER DECISION JOURNEY
Discovery
Research
Education Convert
Engage
ryanoemge
INTEGRATED MARKETING PROCESS
Customers Content Channels amp Devices Conversations Conversion
Who amp Why How and Where What and When Build and Launch Learn amp Improve
ryanoemge
THE CONVERSION GOAL (S)FOCUSED AROUND THE CUSTOMER
bullValue of an engagement from a user during a period of time = $
bullThe Customer Lifetime Value (CLV) as a new registered user during a period of time = $
bullBottom line behavior of customer once registered during the same period of time = $
of Engagements
of Users
of Dollars
ryanoemge
CONTENT TRACKING
ryanoemge
CONTENT TRACKING METHODS
CLICK-THROUGH VIEW-THROUGH IMAGE RECOGNITION
ryanoemge
CONTENT TRACKING CLICK-THROUGH
THE CATEGORICAL BREAKDOWN OF TAGGING A LINK
ltA HREF=ldquohttp[DOMAIN] tag1=[PLATFORM]amptag2=[BUSINESS]amptag3=[IMAGE]amptag4=[TITLE]amptag5=[LANDING URL]amptag6=[UNIQUE ID]rdquogt LINK ltAgt
bull TAG 1 (PLATFORM) bull TAG 2 (BUSINESS) bull TAG 3 (IMAGE VIDEO ETC) bull TAG 4 (TITLE) bull TAG 5 (LANDING PAGE URL) bull TAG 6 (UNIQUE ID FOR BUSINESSSYSTEM)
ryanoemge
CONTENT TRACKING VIEW-THROUGH
THE BREAKDOWN OF A VIEW-THROUGH PIXEL TAG
bull TAG 1 (PLATFORM) bull TAG 2 (BUSINESS) bull TAG 3 (IMAGE VIDEO ETC) bull TAG 4 (TITLE) bull TAG 5 (LANDING PAGE URL) bull TAG 6 (UNIQUE ID FOR BUSINESS SYSTEM)
ltimg src=ldquo[DOMAIN]adtype=0ampsize=1x1amptag1=[PLATFORM]amptag2=[BUSINESS]amptag3=[IMAGE]amptag4=[TITLE]amptag5=[LANDING PAGE URL]amptag6=[UNIQUE ID]rdquo border=0gt
ryanoemge
CONTENT TRACKING IMAGE RECOGNITION
THE METHODOLOGY OF IMAGE SIGNATURES
bullIMAGE SIMILARITIES bullIMAGE COLOR PALETTE bullIMAGE SHAPE bullIMAGE WATERMARKS
ryanoemge
CONTENT ATTRIBUTION FIRST VS LAST
FIRST MOMENT LAST MOMENT
Discovery Research Education Convert Engage
ryanoemge
CONTENT REPORTING
ryanoemge
CONTENT REPORTING METHODS
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
ryanoemge
1 TOTAL CLICKS = XXX 2 TOTAL VIEWS = XXX UNIQUE ENGAGEMENTS 3 TOTAL TRACKS = XXX =
THE PRIMARY KEY PERFORMANCE INDICATORS OF CONTENT TRACKING MEASURED BY UNIQUE ENGAGEMENTS
CONTENT REPORTING TOTAL ENGAGEMENTS
ryanoemge
1ENGAGEMENTS = XXX 2USERS = XXX ENGAGEMENTS + USERS + SALES 3SALES = XXX
=
THE BUSINESS PERFORMANCE GOALS ARE AS FOLLOWS EACH WITH AN ASSIGNED VALUE DRIVEN BY THE CUSTOMER
CONTENT REPORTING ENGAGEMENTS + USERS amp BEHAVIORS
ryanoemge
CONTENT VALUE
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
CONTENT VALUE
+ =
ryanoemge
CONTENT BUSINESS REPORTDATE PLATFORM CONTENT PRICE ENGAGEMENTS USERS SALES TOTAL RETURN ROI
SEPT BLOG TESLA IMAGE $2500 $3200 $5000 $10000 $18200 $15700 628
Total investment in photos
taken
10000 total clicks views and tracks
valued at 32 cents each across the
board
50 total users
valued at $100 a piece
Total sales taken place during the
period
Total engagem
ents users
behavior - investmen
t
Sample report
ryanoemge
CONTENT LEARNINGS
bull MEASURE FIRST MOMENT OF INSPIRATION TO THE LAST BEHAVIOR
bull INVEST IN PERMANENT PLATFORMS NOT ON AND OFF MICROSITES
bullSEGMENT CONTENT ENGAGEMENT RETENTION amp BEHAVIOR
bullPRIORITIZE INVESTMENT BY CHANNEL
bullINCLUDE EVERGREEN ACCESS
ryanoemge
WHAT IS NEXT
bullMULTI-CHANNEL ATTRIBUTION CONTENT TRACKING MODEL bullINTEGRATED CONTENT BUSINESS PERFORMANCE TRACKING bullDASHBOARDS amp REPORTS REFLECTING REAL-TIME ACTIVITY
Ryan O Emge ryanoemge
ryanoemgegmailcom
THANKS
ryanoemge
RESOURCESImage Click-Through TrackingTableau - Click through link URL tagging attributionImage View-Through TrackingGoogle Analytics - 1x1 pixel tracking for use with embed codeImage RecognitionCamfind - Image recognition back-end for the popular app CamFind Take advantage of the leading image recognition platform through an easy to use web API
Vufind Recognize - Vufind Recognize is a real-time image recognition API for classification and monetization of photos and videos Recognize uses object recognition to uncover meaning and metadata of photos and videos for contextual image commerce and advertising
Kooaba - Our cloud-based image recognition solutions make it easy to integrate state-of-the-art visual recognition in your apps
Recognizeim - Create your own mobile application with image recognition technology Choose from unlimited interaction possibilities
ryanoemge
RESOURCESMoodstocks ndash Supersonic image recognition for your mobile appsCatchoom ndash Build Catchoom image recognition into your apps and link physical objects to customized digital experiences
Imagga API - is the programming interface to our image recognition and processing technologies available as a set of web services
TinEye API - TinEye is a reverse image search engine You can submit an image to TinEye to find out where it came from how it is being used or if modified versions of the image exist TinEye uses image recognition to perform its searches
Pictorria ndash is a platform for sharing image recognition algorithmsPicitup API ndash Bridge the gap between online and offline shopping with visual product searchOrpix ndash offers vehicle and logo recognition as a web service6pxio ndash an elegant API for processing and analyzing imagesLogoGrab - Let your customers scan your logo wherever found to access engaging content such as promotions social awareness material or direct purchase links
ryanoemge
RESOURCESViscovery - Unlike fuzzy search the Viscovery API promises to bring you the most accurate results Enabling Web-based content management allows a developer to add and edit images for searching
Fashionbase - Image Server is a scalable and automated image recognition serviceImage SimilaritiesLTU Technologies (Cloud API) - A visual search API to recognize paintings movie posters CD covers game covers products and more
ryanoemge
TOTAL PHOTO UPLOADS
90220Billion
750Billion
880Billion
150Million1Billion 16Billion 187Billion
0
100
200
300
400
500
600
700
800
900
1000
212011 412012 212013 912014
Billion
s Facebook
Flickr
Source Instagram Facebook Flickr Press amp Pew Research
ryanoemge
THE CUSTOMER DECISION JOURNEY
Discovery
Research
Education Convert
Engage
ryanoemge
INTEGRATED MARKETING PROCESS
Customers Content Channels amp Devices Conversations Conversion
Who amp Why How and Where What and When Build and Launch Learn amp Improve
ryanoemge
THE CONVERSION GOAL (S)FOCUSED AROUND THE CUSTOMER
bullValue of an engagement from a user during a period of time = $
bullThe Customer Lifetime Value (CLV) as a new registered user during a period of time = $
bullBottom line behavior of customer once registered during the same period of time = $
of Engagements
of Users
of Dollars
ryanoemge
CONTENT TRACKING
ryanoemge
CONTENT TRACKING METHODS
CLICK-THROUGH VIEW-THROUGH IMAGE RECOGNITION
ryanoemge
CONTENT TRACKING CLICK-THROUGH
THE CATEGORICAL BREAKDOWN OF TAGGING A LINK
ltA HREF=ldquohttp[DOMAIN] tag1=[PLATFORM]amptag2=[BUSINESS]amptag3=[IMAGE]amptag4=[TITLE]amptag5=[LANDING URL]amptag6=[UNIQUE ID]rdquogt LINK ltAgt
bull TAG 1 (PLATFORM) bull TAG 2 (BUSINESS) bull TAG 3 (IMAGE VIDEO ETC) bull TAG 4 (TITLE) bull TAG 5 (LANDING PAGE URL) bull TAG 6 (UNIQUE ID FOR BUSINESSSYSTEM)
ryanoemge
CONTENT TRACKING VIEW-THROUGH
THE BREAKDOWN OF A VIEW-THROUGH PIXEL TAG
bull TAG 1 (PLATFORM) bull TAG 2 (BUSINESS) bull TAG 3 (IMAGE VIDEO ETC) bull TAG 4 (TITLE) bull TAG 5 (LANDING PAGE URL) bull TAG 6 (UNIQUE ID FOR BUSINESS SYSTEM)
ltimg src=ldquo[DOMAIN]adtype=0ampsize=1x1amptag1=[PLATFORM]amptag2=[BUSINESS]amptag3=[IMAGE]amptag4=[TITLE]amptag5=[LANDING PAGE URL]amptag6=[UNIQUE ID]rdquo border=0gt
ryanoemge
CONTENT TRACKING IMAGE RECOGNITION
THE METHODOLOGY OF IMAGE SIGNATURES
bullIMAGE SIMILARITIES bullIMAGE COLOR PALETTE bullIMAGE SHAPE bullIMAGE WATERMARKS
ryanoemge
CONTENT ATTRIBUTION FIRST VS LAST
FIRST MOMENT LAST MOMENT
Discovery Research Education Convert Engage
ryanoemge
CONTENT REPORTING
ryanoemge
CONTENT REPORTING METHODS
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
ryanoemge
1 TOTAL CLICKS = XXX 2 TOTAL VIEWS = XXX UNIQUE ENGAGEMENTS 3 TOTAL TRACKS = XXX =
THE PRIMARY KEY PERFORMANCE INDICATORS OF CONTENT TRACKING MEASURED BY UNIQUE ENGAGEMENTS
CONTENT REPORTING TOTAL ENGAGEMENTS
ryanoemge
1ENGAGEMENTS = XXX 2USERS = XXX ENGAGEMENTS + USERS + SALES 3SALES = XXX
=
THE BUSINESS PERFORMANCE GOALS ARE AS FOLLOWS EACH WITH AN ASSIGNED VALUE DRIVEN BY THE CUSTOMER
CONTENT REPORTING ENGAGEMENTS + USERS amp BEHAVIORS
ryanoemge
CONTENT VALUE
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
CONTENT VALUE
+ =
ryanoemge
CONTENT BUSINESS REPORTDATE PLATFORM CONTENT PRICE ENGAGEMENTS USERS SALES TOTAL RETURN ROI
SEPT BLOG TESLA IMAGE $2500 $3200 $5000 $10000 $18200 $15700 628
Total investment in photos
taken
10000 total clicks views and tracks
valued at 32 cents each across the
board
50 total users
valued at $100 a piece
Total sales taken place during the
period
Total engagem
ents users
behavior - investmen
t
Sample report
ryanoemge
CONTENT LEARNINGS
bull MEASURE FIRST MOMENT OF INSPIRATION TO THE LAST BEHAVIOR
bull INVEST IN PERMANENT PLATFORMS NOT ON AND OFF MICROSITES
bullSEGMENT CONTENT ENGAGEMENT RETENTION amp BEHAVIOR
bullPRIORITIZE INVESTMENT BY CHANNEL
bullINCLUDE EVERGREEN ACCESS
ryanoemge
WHAT IS NEXT
bullMULTI-CHANNEL ATTRIBUTION CONTENT TRACKING MODEL bullINTEGRATED CONTENT BUSINESS PERFORMANCE TRACKING bullDASHBOARDS amp REPORTS REFLECTING REAL-TIME ACTIVITY
Ryan O Emge ryanoemge
ryanoemgegmailcom
THANKS
ryanoemge
RESOURCESImage Click-Through TrackingTableau - Click through link URL tagging attributionImage View-Through TrackingGoogle Analytics - 1x1 pixel tracking for use with embed codeImage RecognitionCamfind - Image recognition back-end for the popular app CamFind Take advantage of the leading image recognition platform through an easy to use web API
Vufind Recognize - Vufind Recognize is a real-time image recognition API for classification and monetization of photos and videos Recognize uses object recognition to uncover meaning and metadata of photos and videos for contextual image commerce and advertising
Kooaba - Our cloud-based image recognition solutions make it easy to integrate state-of-the-art visual recognition in your apps
Recognizeim - Create your own mobile application with image recognition technology Choose from unlimited interaction possibilities
ryanoemge
RESOURCESMoodstocks ndash Supersonic image recognition for your mobile appsCatchoom ndash Build Catchoom image recognition into your apps and link physical objects to customized digital experiences
Imagga API - is the programming interface to our image recognition and processing technologies available as a set of web services
TinEye API - TinEye is a reverse image search engine You can submit an image to TinEye to find out where it came from how it is being used or if modified versions of the image exist TinEye uses image recognition to perform its searches
Pictorria ndash is a platform for sharing image recognition algorithmsPicitup API ndash Bridge the gap between online and offline shopping with visual product searchOrpix ndash offers vehicle and logo recognition as a web service6pxio ndash an elegant API for processing and analyzing imagesLogoGrab - Let your customers scan your logo wherever found to access engaging content such as promotions social awareness material or direct purchase links
ryanoemge
RESOURCESViscovery - Unlike fuzzy search the Viscovery API promises to bring you the most accurate results Enabling Web-based content management allows a developer to add and edit images for searching
Fashionbase - Image Server is a scalable and automated image recognition serviceImage SimilaritiesLTU Technologies (Cloud API) - A visual search API to recognize paintings movie posters CD covers game covers products and more
ryanoemge
THE CUSTOMER DECISION JOURNEY
Discovery
Research
Education Convert
Engage
ryanoemge
INTEGRATED MARKETING PROCESS
Customers Content Channels amp Devices Conversations Conversion
Who amp Why How and Where What and When Build and Launch Learn amp Improve
ryanoemge
THE CONVERSION GOAL (S)FOCUSED AROUND THE CUSTOMER
bullValue of an engagement from a user during a period of time = $
bullThe Customer Lifetime Value (CLV) as a new registered user during a period of time = $
bullBottom line behavior of customer once registered during the same period of time = $
of Engagements
of Users
of Dollars
ryanoemge
CONTENT TRACKING
ryanoemge
CONTENT TRACKING METHODS
CLICK-THROUGH VIEW-THROUGH IMAGE RECOGNITION
ryanoemge
CONTENT TRACKING CLICK-THROUGH
THE CATEGORICAL BREAKDOWN OF TAGGING A LINK
ltA HREF=ldquohttp[DOMAIN] tag1=[PLATFORM]amptag2=[BUSINESS]amptag3=[IMAGE]amptag4=[TITLE]amptag5=[LANDING URL]amptag6=[UNIQUE ID]rdquogt LINK ltAgt
bull TAG 1 (PLATFORM) bull TAG 2 (BUSINESS) bull TAG 3 (IMAGE VIDEO ETC) bull TAG 4 (TITLE) bull TAG 5 (LANDING PAGE URL) bull TAG 6 (UNIQUE ID FOR BUSINESSSYSTEM)
ryanoemge
CONTENT TRACKING VIEW-THROUGH
THE BREAKDOWN OF A VIEW-THROUGH PIXEL TAG
bull TAG 1 (PLATFORM) bull TAG 2 (BUSINESS) bull TAG 3 (IMAGE VIDEO ETC) bull TAG 4 (TITLE) bull TAG 5 (LANDING PAGE URL) bull TAG 6 (UNIQUE ID FOR BUSINESS SYSTEM)
ltimg src=ldquo[DOMAIN]adtype=0ampsize=1x1amptag1=[PLATFORM]amptag2=[BUSINESS]amptag3=[IMAGE]amptag4=[TITLE]amptag5=[LANDING PAGE URL]amptag6=[UNIQUE ID]rdquo border=0gt
ryanoemge
CONTENT TRACKING IMAGE RECOGNITION
THE METHODOLOGY OF IMAGE SIGNATURES
bullIMAGE SIMILARITIES bullIMAGE COLOR PALETTE bullIMAGE SHAPE bullIMAGE WATERMARKS
ryanoemge
CONTENT ATTRIBUTION FIRST VS LAST
FIRST MOMENT LAST MOMENT
Discovery Research Education Convert Engage
ryanoemge
CONTENT REPORTING
ryanoemge
CONTENT REPORTING METHODS
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
ryanoemge
1 TOTAL CLICKS = XXX 2 TOTAL VIEWS = XXX UNIQUE ENGAGEMENTS 3 TOTAL TRACKS = XXX =
THE PRIMARY KEY PERFORMANCE INDICATORS OF CONTENT TRACKING MEASURED BY UNIQUE ENGAGEMENTS
CONTENT REPORTING TOTAL ENGAGEMENTS
ryanoemge
1ENGAGEMENTS = XXX 2USERS = XXX ENGAGEMENTS + USERS + SALES 3SALES = XXX
=
THE BUSINESS PERFORMANCE GOALS ARE AS FOLLOWS EACH WITH AN ASSIGNED VALUE DRIVEN BY THE CUSTOMER
CONTENT REPORTING ENGAGEMENTS + USERS amp BEHAVIORS
ryanoemge
CONTENT VALUE
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
CONTENT VALUE
+ =
ryanoemge
CONTENT BUSINESS REPORTDATE PLATFORM CONTENT PRICE ENGAGEMENTS USERS SALES TOTAL RETURN ROI
SEPT BLOG TESLA IMAGE $2500 $3200 $5000 $10000 $18200 $15700 628
Total investment in photos
taken
10000 total clicks views and tracks
valued at 32 cents each across the
board
50 total users
valued at $100 a piece
Total sales taken place during the
period
Total engagem
ents users
behavior - investmen
t
Sample report
ryanoemge
CONTENT LEARNINGS
bull MEASURE FIRST MOMENT OF INSPIRATION TO THE LAST BEHAVIOR
bull INVEST IN PERMANENT PLATFORMS NOT ON AND OFF MICROSITES
bullSEGMENT CONTENT ENGAGEMENT RETENTION amp BEHAVIOR
bullPRIORITIZE INVESTMENT BY CHANNEL
bullINCLUDE EVERGREEN ACCESS
ryanoemge
WHAT IS NEXT
bullMULTI-CHANNEL ATTRIBUTION CONTENT TRACKING MODEL bullINTEGRATED CONTENT BUSINESS PERFORMANCE TRACKING bullDASHBOARDS amp REPORTS REFLECTING REAL-TIME ACTIVITY
Ryan O Emge ryanoemge
ryanoemgegmailcom
THANKS
ryanoemge
RESOURCESImage Click-Through TrackingTableau - Click through link URL tagging attributionImage View-Through TrackingGoogle Analytics - 1x1 pixel tracking for use with embed codeImage RecognitionCamfind - Image recognition back-end for the popular app CamFind Take advantage of the leading image recognition platform through an easy to use web API
Vufind Recognize - Vufind Recognize is a real-time image recognition API for classification and monetization of photos and videos Recognize uses object recognition to uncover meaning and metadata of photos and videos for contextual image commerce and advertising
Kooaba - Our cloud-based image recognition solutions make it easy to integrate state-of-the-art visual recognition in your apps
Recognizeim - Create your own mobile application with image recognition technology Choose from unlimited interaction possibilities
ryanoemge
RESOURCESMoodstocks ndash Supersonic image recognition for your mobile appsCatchoom ndash Build Catchoom image recognition into your apps and link physical objects to customized digital experiences
Imagga API - is the programming interface to our image recognition and processing technologies available as a set of web services
TinEye API - TinEye is a reverse image search engine You can submit an image to TinEye to find out where it came from how it is being used or if modified versions of the image exist TinEye uses image recognition to perform its searches
Pictorria ndash is a platform for sharing image recognition algorithmsPicitup API ndash Bridge the gap between online and offline shopping with visual product searchOrpix ndash offers vehicle and logo recognition as a web service6pxio ndash an elegant API for processing and analyzing imagesLogoGrab - Let your customers scan your logo wherever found to access engaging content such as promotions social awareness material or direct purchase links
ryanoemge
RESOURCESViscovery - Unlike fuzzy search the Viscovery API promises to bring you the most accurate results Enabling Web-based content management allows a developer to add and edit images for searching
Fashionbase - Image Server is a scalable and automated image recognition serviceImage SimilaritiesLTU Technologies (Cloud API) - A visual search API to recognize paintings movie posters CD covers game covers products and more
ryanoemge
INTEGRATED MARKETING PROCESS
Customers Content Channels amp Devices Conversations Conversion
Who amp Why How and Where What and When Build and Launch Learn amp Improve
ryanoemge
THE CONVERSION GOAL (S)FOCUSED AROUND THE CUSTOMER
bullValue of an engagement from a user during a period of time = $
bullThe Customer Lifetime Value (CLV) as a new registered user during a period of time = $
bullBottom line behavior of customer once registered during the same period of time = $
of Engagements
of Users
of Dollars
ryanoemge
CONTENT TRACKING
ryanoemge
CONTENT TRACKING METHODS
CLICK-THROUGH VIEW-THROUGH IMAGE RECOGNITION
ryanoemge
CONTENT TRACKING CLICK-THROUGH
THE CATEGORICAL BREAKDOWN OF TAGGING A LINK
ltA HREF=ldquohttp[DOMAIN] tag1=[PLATFORM]amptag2=[BUSINESS]amptag3=[IMAGE]amptag4=[TITLE]amptag5=[LANDING URL]amptag6=[UNIQUE ID]rdquogt LINK ltAgt
bull TAG 1 (PLATFORM) bull TAG 2 (BUSINESS) bull TAG 3 (IMAGE VIDEO ETC) bull TAG 4 (TITLE) bull TAG 5 (LANDING PAGE URL) bull TAG 6 (UNIQUE ID FOR BUSINESSSYSTEM)
ryanoemge
CONTENT TRACKING VIEW-THROUGH
THE BREAKDOWN OF A VIEW-THROUGH PIXEL TAG
bull TAG 1 (PLATFORM) bull TAG 2 (BUSINESS) bull TAG 3 (IMAGE VIDEO ETC) bull TAG 4 (TITLE) bull TAG 5 (LANDING PAGE URL) bull TAG 6 (UNIQUE ID FOR BUSINESS SYSTEM)
ltimg src=ldquo[DOMAIN]adtype=0ampsize=1x1amptag1=[PLATFORM]amptag2=[BUSINESS]amptag3=[IMAGE]amptag4=[TITLE]amptag5=[LANDING PAGE URL]amptag6=[UNIQUE ID]rdquo border=0gt
ryanoemge
CONTENT TRACKING IMAGE RECOGNITION
THE METHODOLOGY OF IMAGE SIGNATURES
bullIMAGE SIMILARITIES bullIMAGE COLOR PALETTE bullIMAGE SHAPE bullIMAGE WATERMARKS
ryanoemge
CONTENT ATTRIBUTION FIRST VS LAST
FIRST MOMENT LAST MOMENT
Discovery Research Education Convert Engage
ryanoemge
CONTENT REPORTING
ryanoemge
CONTENT REPORTING METHODS
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
ryanoemge
1 TOTAL CLICKS = XXX 2 TOTAL VIEWS = XXX UNIQUE ENGAGEMENTS 3 TOTAL TRACKS = XXX =
THE PRIMARY KEY PERFORMANCE INDICATORS OF CONTENT TRACKING MEASURED BY UNIQUE ENGAGEMENTS
CONTENT REPORTING TOTAL ENGAGEMENTS
ryanoemge
1ENGAGEMENTS = XXX 2USERS = XXX ENGAGEMENTS + USERS + SALES 3SALES = XXX
=
THE BUSINESS PERFORMANCE GOALS ARE AS FOLLOWS EACH WITH AN ASSIGNED VALUE DRIVEN BY THE CUSTOMER
CONTENT REPORTING ENGAGEMENTS + USERS amp BEHAVIORS
ryanoemge
CONTENT VALUE
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
CONTENT VALUE
+ =
ryanoemge
CONTENT BUSINESS REPORTDATE PLATFORM CONTENT PRICE ENGAGEMENTS USERS SALES TOTAL RETURN ROI
SEPT BLOG TESLA IMAGE $2500 $3200 $5000 $10000 $18200 $15700 628
Total investment in photos
taken
10000 total clicks views and tracks
valued at 32 cents each across the
board
50 total users
valued at $100 a piece
Total sales taken place during the
period
Total engagem
ents users
behavior - investmen
t
Sample report
ryanoemge
CONTENT LEARNINGS
bull MEASURE FIRST MOMENT OF INSPIRATION TO THE LAST BEHAVIOR
bull INVEST IN PERMANENT PLATFORMS NOT ON AND OFF MICROSITES
bullSEGMENT CONTENT ENGAGEMENT RETENTION amp BEHAVIOR
bullPRIORITIZE INVESTMENT BY CHANNEL
bullINCLUDE EVERGREEN ACCESS
ryanoemge
WHAT IS NEXT
bullMULTI-CHANNEL ATTRIBUTION CONTENT TRACKING MODEL bullINTEGRATED CONTENT BUSINESS PERFORMANCE TRACKING bullDASHBOARDS amp REPORTS REFLECTING REAL-TIME ACTIVITY
Ryan O Emge ryanoemge
ryanoemgegmailcom
THANKS
ryanoemge
RESOURCESImage Click-Through TrackingTableau - Click through link URL tagging attributionImage View-Through TrackingGoogle Analytics - 1x1 pixel tracking for use with embed codeImage RecognitionCamfind - Image recognition back-end for the popular app CamFind Take advantage of the leading image recognition platform through an easy to use web API
Vufind Recognize - Vufind Recognize is a real-time image recognition API for classification and monetization of photos and videos Recognize uses object recognition to uncover meaning and metadata of photos and videos for contextual image commerce and advertising
Kooaba - Our cloud-based image recognition solutions make it easy to integrate state-of-the-art visual recognition in your apps
Recognizeim - Create your own mobile application with image recognition technology Choose from unlimited interaction possibilities
ryanoemge
RESOURCESMoodstocks ndash Supersonic image recognition for your mobile appsCatchoom ndash Build Catchoom image recognition into your apps and link physical objects to customized digital experiences
Imagga API - is the programming interface to our image recognition and processing technologies available as a set of web services
TinEye API - TinEye is a reverse image search engine You can submit an image to TinEye to find out where it came from how it is being used or if modified versions of the image exist TinEye uses image recognition to perform its searches
Pictorria ndash is a platform for sharing image recognition algorithmsPicitup API ndash Bridge the gap between online and offline shopping with visual product searchOrpix ndash offers vehicle and logo recognition as a web service6pxio ndash an elegant API for processing and analyzing imagesLogoGrab - Let your customers scan your logo wherever found to access engaging content such as promotions social awareness material or direct purchase links
ryanoemge
RESOURCESViscovery - Unlike fuzzy search the Viscovery API promises to bring you the most accurate results Enabling Web-based content management allows a developer to add and edit images for searching
Fashionbase - Image Server is a scalable and automated image recognition serviceImage SimilaritiesLTU Technologies (Cloud API) - A visual search API to recognize paintings movie posters CD covers game covers products and more
ryanoemge
THE CONVERSION GOAL (S)FOCUSED AROUND THE CUSTOMER
bullValue of an engagement from a user during a period of time = $
bullThe Customer Lifetime Value (CLV) as a new registered user during a period of time = $
bullBottom line behavior of customer once registered during the same period of time = $
of Engagements
of Users
of Dollars
ryanoemge
CONTENT TRACKING
ryanoemge
CONTENT TRACKING METHODS
CLICK-THROUGH VIEW-THROUGH IMAGE RECOGNITION
ryanoemge
CONTENT TRACKING CLICK-THROUGH
THE CATEGORICAL BREAKDOWN OF TAGGING A LINK
ltA HREF=ldquohttp[DOMAIN] tag1=[PLATFORM]amptag2=[BUSINESS]amptag3=[IMAGE]amptag4=[TITLE]amptag5=[LANDING URL]amptag6=[UNIQUE ID]rdquogt LINK ltAgt
bull TAG 1 (PLATFORM) bull TAG 2 (BUSINESS) bull TAG 3 (IMAGE VIDEO ETC) bull TAG 4 (TITLE) bull TAG 5 (LANDING PAGE URL) bull TAG 6 (UNIQUE ID FOR BUSINESSSYSTEM)
ryanoemge
CONTENT TRACKING VIEW-THROUGH
THE BREAKDOWN OF A VIEW-THROUGH PIXEL TAG
bull TAG 1 (PLATFORM) bull TAG 2 (BUSINESS) bull TAG 3 (IMAGE VIDEO ETC) bull TAG 4 (TITLE) bull TAG 5 (LANDING PAGE URL) bull TAG 6 (UNIQUE ID FOR BUSINESS SYSTEM)
ltimg src=ldquo[DOMAIN]adtype=0ampsize=1x1amptag1=[PLATFORM]amptag2=[BUSINESS]amptag3=[IMAGE]amptag4=[TITLE]amptag5=[LANDING PAGE URL]amptag6=[UNIQUE ID]rdquo border=0gt
ryanoemge
CONTENT TRACKING IMAGE RECOGNITION
THE METHODOLOGY OF IMAGE SIGNATURES
bullIMAGE SIMILARITIES bullIMAGE COLOR PALETTE bullIMAGE SHAPE bullIMAGE WATERMARKS
ryanoemge
CONTENT ATTRIBUTION FIRST VS LAST
FIRST MOMENT LAST MOMENT
Discovery Research Education Convert Engage
ryanoemge
CONTENT REPORTING
ryanoemge
CONTENT REPORTING METHODS
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
ryanoemge
1 TOTAL CLICKS = XXX 2 TOTAL VIEWS = XXX UNIQUE ENGAGEMENTS 3 TOTAL TRACKS = XXX =
THE PRIMARY KEY PERFORMANCE INDICATORS OF CONTENT TRACKING MEASURED BY UNIQUE ENGAGEMENTS
CONTENT REPORTING TOTAL ENGAGEMENTS
ryanoemge
1ENGAGEMENTS = XXX 2USERS = XXX ENGAGEMENTS + USERS + SALES 3SALES = XXX
=
THE BUSINESS PERFORMANCE GOALS ARE AS FOLLOWS EACH WITH AN ASSIGNED VALUE DRIVEN BY THE CUSTOMER
CONTENT REPORTING ENGAGEMENTS + USERS amp BEHAVIORS
ryanoemge
CONTENT VALUE
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
CONTENT VALUE
+ =
ryanoemge
CONTENT BUSINESS REPORTDATE PLATFORM CONTENT PRICE ENGAGEMENTS USERS SALES TOTAL RETURN ROI
SEPT BLOG TESLA IMAGE $2500 $3200 $5000 $10000 $18200 $15700 628
Total investment in photos
taken
10000 total clicks views and tracks
valued at 32 cents each across the
board
50 total users
valued at $100 a piece
Total sales taken place during the
period
Total engagem
ents users
behavior - investmen
t
Sample report
ryanoemge
CONTENT LEARNINGS
bull MEASURE FIRST MOMENT OF INSPIRATION TO THE LAST BEHAVIOR
bull INVEST IN PERMANENT PLATFORMS NOT ON AND OFF MICROSITES
bullSEGMENT CONTENT ENGAGEMENT RETENTION amp BEHAVIOR
bullPRIORITIZE INVESTMENT BY CHANNEL
bullINCLUDE EVERGREEN ACCESS
ryanoemge
WHAT IS NEXT
bullMULTI-CHANNEL ATTRIBUTION CONTENT TRACKING MODEL bullINTEGRATED CONTENT BUSINESS PERFORMANCE TRACKING bullDASHBOARDS amp REPORTS REFLECTING REAL-TIME ACTIVITY
Ryan O Emge ryanoemge
ryanoemgegmailcom
THANKS
ryanoemge
RESOURCESImage Click-Through TrackingTableau - Click through link URL tagging attributionImage View-Through TrackingGoogle Analytics - 1x1 pixel tracking for use with embed codeImage RecognitionCamfind - Image recognition back-end for the popular app CamFind Take advantage of the leading image recognition platform through an easy to use web API
Vufind Recognize - Vufind Recognize is a real-time image recognition API for classification and monetization of photos and videos Recognize uses object recognition to uncover meaning and metadata of photos and videos for contextual image commerce and advertising
Kooaba - Our cloud-based image recognition solutions make it easy to integrate state-of-the-art visual recognition in your apps
Recognizeim - Create your own mobile application with image recognition technology Choose from unlimited interaction possibilities
ryanoemge
RESOURCESMoodstocks ndash Supersonic image recognition for your mobile appsCatchoom ndash Build Catchoom image recognition into your apps and link physical objects to customized digital experiences
Imagga API - is the programming interface to our image recognition and processing technologies available as a set of web services
TinEye API - TinEye is a reverse image search engine You can submit an image to TinEye to find out where it came from how it is being used or if modified versions of the image exist TinEye uses image recognition to perform its searches
Pictorria ndash is a platform for sharing image recognition algorithmsPicitup API ndash Bridge the gap between online and offline shopping with visual product searchOrpix ndash offers vehicle and logo recognition as a web service6pxio ndash an elegant API for processing and analyzing imagesLogoGrab - Let your customers scan your logo wherever found to access engaging content such as promotions social awareness material or direct purchase links
ryanoemge
RESOURCESViscovery - Unlike fuzzy search the Viscovery API promises to bring you the most accurate results Enabling Web-based content management allows a developer to add and edit images for searching
Fashionbase - Image Server is a scalable and automated image recognition serviceImage SimilaritiesLTU Technologies (Cloud API) - A visual search API to recognize paintings movie posters CD covers game covers products and more
ryanoemge
CONTENT TRACKING
ryanoemge
CONTENT TRACKING METHODS
CLICK-THROUGH VIEW-THROUGH IMAGE RECOGNITION
ryanoemge
CONTENT TRACKING CLICK-THROUGH
THE CATEGORICAL BREAKDOWN OF TAGGING A LINK
ltA HREF=ldquohttp[DOMAIN] tag1=[PLATFORM]amptag2=[BUSINESS]amptag3=[IMAGE]amptag4=[TITLE]amptag5=[LANDING URL]amptag6=[UNIQUE ID]rdquogt LINK ltAgt
bull TAG 1 (PLATFORM) bull TAG 2 (BUSINESS) bull TAG 3 (IMAGE VIDEO ETC) bull TAG 4 (TITLE) bull TAG 5 (LANDING PAGE URL) bull TAG 6 (UNIQUE ID FOR BUSINESSSYSTEM)
ryanoemge
CONTENT TRACKING VIEW-THROUGH
THE BREAKDOWN OF A VIEW-THROUGH PIXEL TAG
bull TAG 1 (PLATFORM) bull TAG 2 (BUSINESS) bull TAG 3 (IMAGE VIDEO ETC) bull TAG 4 (TITLE) bull TAG 5 (LANDING PAGE URL) bull TAG 6 (UNIQUE ID FOR BUSINESS SYSTEM)
ltimg src=ldquo[DOMAIN]adtype=0ampsize=1x1amptag1=[PLATFORM]amptag2=[BUSINESS]amptag3=[IMAGE]amptag4=[TITLE]amptag5=[LANDING PAGE URL]amptag6=[UNIQUE ID]rdquo border=0gt
ryanoemge
CONTENT TRACKING IMAGE RECOGNITION
THE METHODOLOGY OF IMAGE SIGNATURES
bullIMAGE SIMILARITIES bullIMAGE COLOR PALETTE bullIMAGE SHAPE bullIMAGE WATERMARKS
ryanoemge
CONTENT ATTRIBUTION FIRST VS LAST
FIRST MOMENT LAST MOMENT
Discovery Research Education Convert Engage
ryanoemge
CONTENT REPORTING
ryanoemge
CONTENT REPORTING METHODS
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
ryanoemge
1 TOTAL CLICKS = XXX 2 TOTAL VIEWS = XXX UNIQUE ENGAGEMENTS 3 TOTAL TRACKS = XXX =
THE PRIMARY KEY PERFORMANCE INDICATORS OF CONTENT TRACKING MEASURED BY UNIQUE ENGAGEMENTS
CONTENT REPORTING TOTAL ENGAGEMENTS
ryanoemge
1ENGAGEMENTS = XXX 2USERS = XXX ENGAGEMENTS + USERS + SALES 3SALES = XXX
=
THE BUSINESS PERFORMANCE GOALS ARE AS FOLLOWS EACH WITH AN ASSIGNED VALUE DRIVEN BY THE CUSTOMER
CONTENT REPORTING ENGAGEMENTS + USERS amp BEHAVIORS
ryanoemge
CONTENT VALUE
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
CONTENT VALUE
+ =
ryanoemge
CONTENT BUSINESS REPORTDATE PLATFORM CONTENT PRICE ENGAGEMENTS USERS SALES TOTAL RETURN ROI
SEPT BLOG TESLA IMAGE $2500 $3200 $5000 $10000 $18200 $15700 628
Total investment in photos
taken
10000 total clicks views and tracks
valued at 32 cents each across the
board
50 total users
valued at $100 a piece
Total sales taken place during the
period
Total engagem
ents users
behavior - investmen
t
Sample report
ryanoemge
CONTENT LEARNINGS
bull MEASURE FIRST MOMENT OF INSPIRATION TO THE LAST BEHAVIOR
bull INVEST IN PERMANENT PLATFORMS NOT ON AND OFF MICROSITES
bullSEGMENT CONTENT ENGAGEMENT RETENTION amp BEHAVIOR
bullPRIORITIZE INVESTMENT BY CHANNEL
bullINCLUDE EVERGREEN ACCESS
ryanoemge
WHAT IS NEXT
bullMULTI-CHANNEL ATTRIBUTION CONTENT TRACKING MODEL bullINTEGRATED CONTENT BUSINESS PERFORMANCE TRACKING bullDASHBOARDS amp REPORTS REFLECTING REAL-TIME ACTIVITY
Ryan O Emge ryanoemge
ryanoemgegmailcom
THANKS
ryanoemge
RESOURCESImage Click-Through TrackingTableau - Click through link URL tagging attributionImage View-Through TrackingGoogle Analytics - 1x1 pixel tracking for use with embed codeImage RecognitionCamfind - Image recognition back-end for the popular app CamFind Take advantage of the leading image recognition platform through an easy to use web API
Vufind Recognize - Vufind Recognize is a real-time image recognition API for classification and monetization of photos and videos Recognize uses object recognition to uncover meaning and metadata of photos and videos for contextual image commerce and advertising
Kooaba - Our cloud-based image recognition solutions make it easy to integrate state-of-the-art visual recognition in your apps
Recognizeim - Create your own mobile application with image recognition technology Choose from unlimited interaction possibilities
ryanoemge
RESOURCESMoodstocks ndash Supersonic image recognition for your mobile appsCatchoom ndash Build Catchoom image recognition into your apps and link physical objects to customized digital experiences
Imagga API - is the programming interface to our image recognition and processing technologies available as a set of web services
TinEye API - TinEye is a reverse image search engine You can submit an image to TinEye to find out where it came from how it is being used or if modified versions of the image exist TinEye uses image recognition to perform its searches
Pictorria ndash is a platform for sharing image recognition algorithmsPicitup API ndash Bridge the gap between online and offline shopping with visual product searchOrpix ndash offers vehicle and logo recognition as a web service6pxio ndash an elegant API for processing and analyzing imagesLogoGrab - Let your customers scan your logo wherever found to access engaging content such as promotions social awareness material or direct purchase links
ryanoemge
RESOURCESViscovery - Unlike fuzzy search the Viscovery API promises to bring you the most accurate results Enabling Web-based content management allows a developer to add and edit images for searching
Fashionbase - Image Server is a scalable and automated image recognition serviceImage SimilaritiesLTU Technologies (Cloud API) - A visual search API to recognize paintings movie posters CD covers game covers products and more
ryanoemge
CONTENT TRACKING METHODS
CLICK-THROUGH VIEW-THROUGH IMAGE RECOGNITION
ryanoemge
CONTENT TRACKING CLICK-THROUGH
THE CATEGORICAL BREAKDOWN OF TAGGING A LINK
ltA HREF=ldquohttp[DOMAIN] tag1=[PLATFORM]amptag2=[BUSINESS]amptag3=[IMAGE]amptag4=[TITLE]amptag5=[LANDING URL]amptag6=[UNIQUE ID]rdquogt LINK ltAgt
bull TAG 1 (PLATFORM) bull TAG 2 (BUSINESS) bull TAG 3 (IMAGE VIDEO ETC) bull TAG 4 (TITLE) bull TAG 5 (LANDING PAGE URL) bull TAG 6 (UNIQUE ID FOR BUSINESSSYSTEM)
ryanoemge
CONTENT TRACKING VIEW-THROUGH
THE BREAKDOWN OF A VIEW-THROUGH PIXEL TAG
bull TAG 1 (PLATFORM) bull TAG 2 (BUSINESS) bull TAG 3 (IMAGE VIDEO ETC) bull TAG 4 (TITLE) bull TAG 5 (LANDING PAGE URL) bull TAG 6 (UNIQUE ID FOR BUSINESS SYSTEM)
ltimg src=ldquo[DOMAIN]adtype=0ampsize=1x1amptag1=[PLATFORM]amptag2=[BUSINESS]amptag3=[IMAGE]amptag4=[TITLE]amptag5=[LANDING PAGE URL]amptag6=[UNIQUE ID]rdquo border=0gt
ryanoemge
CONTENT TRACKING IMAGE RECOGNITION
THE METHODOLOGY OF IMAGE SIGNATURES
bullIMAGE SIMILARITIES bullIMAGE COLOR PALETTE bullIMAGE SHAPE bullIMAGE WATERMARKS
ryanoemge
CONTENT ATTRIBUTION FIRST VS LAST
FIRST MOMENT LAST MOMENT
Discovery Research Education Convert Engage
ryanoemge
CONTENT REPORTING
ryanoemge
CONTENT REPORTING METHODS
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
ryanoemge
1 TOTAL CLICKS = XXX 2 TOTAL VIEWS = XXX UNIQUE ENGAGEMENTS 3 TOTAL TRACKS = XXX =
THE PRIMARY KEY PERFORMANCE INDICATORS OF CONTENT TRACKING MEASURED BY UNIQUE ENGAGEMENTS
CONTENT REPORTING TOTAL ENGAGEMENTS
ryanoemge
1ENGAGEMENTS = XXX 2USERS = XXX ENGAGEMENTS + USERS + SALES 3SALES = XXX
=
THE BUSINESS PERFORMANCE GOALS ARE AS FOLLOWS EACH WITH AN ASSIGNED VALUE DRIVEN BY THE CUSTOMER
CONTENT REPORTING ENGAGEMENTS + USERS amp BEHAVIORS
ryanoemge
CONTENT VALUE
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
CONTENT VALUE
+ =
ryanoemge
CONTENT BUSINESS REPORTDATE PLATFORM CONTENT PRICE ENGAGEMENTS USERS SALES TOTAL RETURN ROI
SEPT BLOG TESLA IMAGE $2500 $3200 $5000 $10000 $18200 $15700 628
Total investment in photos
taken
10000 total clicks views and tracks
valued at 32 cents each across the
board
50 total users
valued at $100 a piece
Total sales taken place during the
period
Total engagem
ents users
behavior - investmen
t
Sample report
ryanoemge
CONTENT LEARNINGS
bull MEASURE FIRST MOMENT OF INSPIRATION TO THE LAST BEHAVIOR
bull INVEST IN PERMANENT PLATFORMS NOT ON AND OFF MICROSITES
bullSEGMENT CONTENT ENGAGEMENT RETENTION amp BEHAVIOR
bullPRIORITIZE INVESTMENT BY CHANNEL
bullINCLUDE EVERGREEN ACCESS
ryanoemge
WHAT IS NEXT
bullMULTI-CHANNEL ATTRIBUTION CONTENT TRACKING MODEL bullINTEGRATED CONTENT BUSINESS PERFORMANCE TRACKING bullDASHBOARDS amp REPORTS REFLECTING REAL-TIME ACTIVITY
Ryan O Emge ryanoemge
ryanoemgegmailcom
THANKS
ryanoemge
RESOURCESImage Click-Through TrackingTableau - Click through link URL tagging attributionImage View-Through TrackingGoogle Analytics - 1x1 pixel tracking for use with embed codeImage RecognitionCamfind - Image recognition back-end for the popular app CamFind Take advantage of the leading image recognition platform through an easy to use web API
Vufind Recognize - Vufind Recognize is a real-time image recognition API for classification and monetization of photos and videos Recognize uses object recognition to uncover meaning and metadata of photos and videos for contextual image commerce and advertising
Kooaba - Our cloud-based image recognition solutions make it easy to integrate state-of-the-art visual recognition in your apps
Recognizeim - Create your own mobile application with image recognition technology Choose from unlimited interaction possibilities
ryanoemge
RESOURCESMoodstocks ndash Supersonic image recognition for your mobile appsCatchoom ndash Build Catchoom image recognition into your apps and link physical objects to customized digital experiences
Imagga API - is the programming interface to our image recognition and processing technologies available as a set of web services
TinEye API - TinEye is a reverse image search engine You can submit an image to TinEye to find out where it came from how it is being used or if modified versions of the image exist TinEye uses image recognition to perform its searches
Pictorria ndash is a platform for sharing image recognition algorithmsPicitup API ndash Bridge the gap between online and offline shopping with visual product searchOrpix ndash offers vehicle and logo recognition as a web service6pxio ndash an elegant API for processing and analyzing imagesLogoGrab - Let your customers scan your logo wherever found to access engaging content such as promotions social awareness material or direct purchase links
ryanoemge
RESOURCESViscovery - Unlike fuzzy search the Viscovery API promises to bring you the most accurate results Enabling Web-based content management allows a developer to add and edit images for searching
Fashionbase - Image Server is a scalable and automated image recognition serviceImage SimilaritiesLTU Technologies (Cloud API) - A visual search API to recognize paintings movie posters CD covers game covers products and more
ryanoemge
CONTENT TRACKING CLICK-THROUGH
THE CATEGORICAL BREAKDOWN OF TAGGING A LINK
ltA HREF=ldquohttp[DOMAIN] tag1=[PLATFORM]amptag2=[BUSINESS]amptag3=[IMAGE]amptag4=[TITLE]amptag5=[LANDING URL]amptag6=[UNIQUE ID]rdquogt LINK ltAgt
bull TAG 1 (PLATFORM) bull TAG 2 (BUSINESS) bull TAG 3 (IMAGE VIDEO ETC) bull TAG 4 (TITLE) bull TAG 5 (LANDING PAGE URL) bull TAG 6 (UNIQUE ID FOR BUSINESSSYSTEM)
ryanoemge
CONTENT TRACKING VIEW-THROUGH
THE BREAKDOWN OF A VIEW-THROUGH PIXEL TAG
bull TAG 1 (PLATFORM) bull TAG 2 (BUSINESS) bull TAG 3 (IMAGE VIDEO ETC) bull TAG 4 (TITLE) bull TAG 5 (LANDING PAGE URL) bull TAG 6 (UNIQUE ID FOR BUSINESS SYSTEM)
ltimg src=ldquo[DOMAIN]adtype=0ampsize=1x1amptag1=[PLATFORM]amptag2=[BUSINESS]amptag3=[IMAGE]amptag4=[TITLE]amptag5=[LANDING PAGE URL]amptag6=[UNIQUE ID]rdquo border=0gt
ryanoemge
CONTENT TRACKING IMAGE RECOGNITION
THE METHODOLOGY OF IMAGE SIGNATURES
bullIMAGE SIMILARITIES bullIMAGE COLOR PALETTE bullIMAGE SHAPE bullIMAGE WATERMARKS
ryanoemge
CONTENT ATTRIBUTION FIRST VS LAST
FIRST MOMENT LAST MOMENT
Discovery Research Education Convert Engage
ryanoemge
CONTENT REPORTING
ryanoemge
CONTENT REPORTING METHODS
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
ryanoemge
1 TOTAL CLICKS = XXX 2 TOTAL VIEWS = XXX UNIQUE ENGAGEMENTS 3 TOTAL TRACKS = XXX =
THE PRIMARY KEY PERFORMANCE INDICATORS OF CONTENT TRACKING MEASURED BY UNIQUE ENGAGEMENTS
CONTENT REPORTING TOTAL ENGAGEMENTS
ryanoemge
1ENGAGEMENTS = XXX 2USERS = XXX ENGAGEMENTS + USERS + SALES 3SALES = XXX
=
THE BUSINESS PERFORMANCE GOALS ARE AS FOLLOWS EACH WITH AN ASSIGNED VALUE DRIVEN BY THE CUSTOMER
CONTENT REPORTING ENGAGEMENTS + USERS amp BEHAVIORS
ryanoemge
CONTENT VALUE
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
CONTENT VALUE
+ =
ryanoemge
CONTENT BUSINESS REPORTDATE PLATFORM CONTENT PRICE ENGAGEMENTS USERS SALES TOTAL RETURN ROI
SEPT BLOG TESLA IMAGE $2500 $3200 $5000 $10000 $18200 $15700 628
Total investment in photos
taken
10000 total clicks views and tracks
valued at 32 cents each across the
board
50 total users
valued at $100 a piece
Total sales taken place during the
period
Total engagem
ents users
behavior - investmen
t
Sample report
ryanoemge
CONTENT LEARNINGS
bull MEASURE FIRST MOMENT OF INSPIRATION TO THE LAST BEHAVIOR
bull INVEST IN PERMANENT PLATFORMS NOT ON AND OFF MICROSITES
bullSEGMENT CONTENT ENGAGEMENT RETENTION amp BEHAVIOR
bullPRIORITIZE INVESTMENT BY CHANNEL
bullINCLUDE EVERGREEN ACCESS
ryanoemge
WHAT IS NEXT
bullMULTI-CHANNEL ATTRIBUTION CONTENT TRACKING MODEL bullINTEGRATED CONTENT BUSINESS PERFORMANCE TRACKING bullDASHBOARDS amp REPORTS REFLECTING REAL-TIME ACTIVITY
Ryan O Emge ryanoemge
ryanoemgegmailcom
THANKS
ryanoemge
RESOURCESImage Click-Through TrackingTableau - Click through link URL tagging attributionImage View-Through TrackingGoogle Analytics - 1x1 pixel tracking for use with embed codeImage RecognitionCamfind - Image recognition back-end for the popular app CamFind Take advantage of the leading image recognition platform through an easy to use web API
Vufind Recognize - Vufind Recognize is a real-time image recognition API for classification and monetization of photos and videos Recognize uses object recognition to uncover meaning and metadata of photos and videos for contextual image commerce and advertising
Kooaba - Our cloud-based image recognition solutions make it easy to integrate state-of-the-art visual recognition in your apps
Recognizeim - Create your own mobile application with image recognition technology Choose from unlimited interaction possibilities
ryanoemge
RESOURCESMoodstocks ndash Supersonic image recognition for your mobile appsCatchoom ndash Build Catchoom image recognition into your apps and link physical objects to customized digital experiences
Imagga API - is the programming interface to our image recognition and processing technologies available as a set of web services
TinEye API - TinEye is a reverse image search engine You can submit an image to TinEye to find out where it came from how it is being used or if modified versions of the image exist TinEye uses image recognition to perform its searches
Pictorria ndash is a platform for sharing image recognition algorithmsPicitup API ndash Bridge the gap between online and offline shopping with visual product searchOrpix ndash offers vehicle and logo recognition as a web service6pxio ndash an elegant API for processing and analyzing imagesLogoGrab - Let your customers scan your logo wherever found to access engaging content such as promotions social awareness material or direct purchase links
ryanoemge
RESOURCESViscovery - Unlike fuzzy search the Viscovery API promises to bring you the most accurate results Enabling Web-based content management allows a developer to add and edit images for searching
Fashionbase - Image Server is a scalable and automated image recognition serviceImage SimilaritiesLTU Technologies (Cloud API) - A visual search API to recognize paintings movie posters CD covers game covers products and more
ryanoemge
CONTENT TRACKING VIEW-THROUGH
THE BREAKDOWN OF A VIEW-THROUGH PIXEL TAG
bull TAG 1 (PLATFORM) bull TAG 2 (BUSINESS) bull TAG 3 (IMAGE VIDEO ETC) bull TAG 4 (TITLE) bull TAG 5 (LANDING PAGE URL) bull TAG 6 (UNIQUE ID FOR BUSINESS SYSTEM)
ltimg src=ldquo[DOMAIN]adtype=0ampsize=1x1amptag1=[PLATFORM]amptag2=[BUSINESS]amptag3=[IMAGE]amptag4=[TITLE]amptag5=[LANDING PAGE URL]amptag6=[UNIQUE ID]rdquo border=0gt
ryanoemge
CONTENT TRACKING IMAGE RECOGNITION
THE METHODOLOGY OF IMAGE SIGNATURES
bullIMAGE SIMILARITIES bullIMAGE COLOR PALETTE bullIMAGE SHAPE bullIMAGE WATERMARKS
ryanoemge
CONTENT ATTRIBUTION FIRST VS LAST
FIRST MOMENT LAST MOMENT
Discovery Research Education Convert Engage
ryanoemge
CONTENT REPORTING
ryanoemge
CONTENT REPORTING METHODS
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
ryanoemge
1 TOTAL CLICKS = XXX 2 TOTAL VIEWS = XXX UNIQUE ENGAGEMENTS 3 TOTAL TRACKS = XXX =
THE PRIMARY KEY PERFORMANCE INDICATORS OF CONTENT TRACKING MEASURED BY UNIQUE ENGAGEMENTS
CONTENT REPORTING TOTAL ENGAGEMENTS
ryanoemge
1ENGAGEMENTS = XXX 2USERS = XXX ENGAGEMENTS + USERS + SALES 3SALES = XXX
=
THE BUSINESS PERFORMANCE GOALS ARE AS FOLLOWS EACH WITH AN ASSIGNED VALUE DRIVEN BY THE CUSTOMER
CONTENT REPORTING ENGAGEMENTS + USERS amp BEHAVIORS
ryanoemge
CONTENT VALUE
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
CONTENT VALUE
+ =
ryanoemge
CONTENT BUSINESS REPORTDATE PLATFORM CONTENT PRICE ENGAGEMENTS USERS SALES TOTAL RETURN ROI
SEPT BLOG TESLA IMAGE $2500 $3200 $5000 $10000 $18200 $15700 628
Total investment in photos
taken
10000 total clicks views and tracks
valued at 32 cents each across the
board
50 total users
valued at $100 a piece
Total sales taken place during the
period
Total engagem
ents users
behavior - investmen
t
Sample report
ryanoemge
CONTENT LEARNINGS
bull MEASURE FIRST MOMENT OF INSPIRATION TO THE LAST BEHAVIOR
bull INVEST IN PERMANENT PLATFORMS NOT ON AND OFF MICROSITES
bullSEGMENT CONTENT ENGAGEMENT RETENTION amp BEHAVIOR
bullPRIORITIZE INVESTMENT BY CHANNEL
bullINCLUDE EVERGREEN ACCESS
ryanoemge
WHAT IS NEXT
bullMULTI-CHANNEL ATTRIBUTION CONTENT TRACKING MODEL bullINTEGRATED CONTENT BUSINESS PERFORMANCE TRACKING bullDASHBOARDS amp REPORTS REFLECTING REAL-TIME ACTIVITY
Ryan O Emge ryanoemge
ryanoemgegmailcom
THANKS
ryanoemge
RESOURCESImage Click-Through TrackingTableau - Click through link URL tagging attributionImage View-Through TrackingGoogle Analytics - 1x1 pixel tracking for use with embed codeImage RecognitionCamfind - Image recognition back-end for the popular app CamFind Take advantage of the leading image recognition platform through an easy to use web API
Vufind Recognize - Vufind Recognize is a real-time image recognition API for classification and monetization of photos and videos Recognize uses object recognition to uncover meaning and metadata of photos and videos for contextual image commerce and advertising
Kooaba - Our cloud-based image recognition solutions make it easy to integrate state-of-the-art visual recognition in your apps
Recognizeim - Create your own mobile application with image recognition technology Choose from unlimited interaction possibilities
ryanoemge
RESOURCESMoodstocks ndash Supersonic image recognition for your mobile appsCatchoom ndash Build Catchoom image recognition into your apps and link physical objects to customized digital experiences
Imagga API - is the programming interface to our image recognition and processing technologies available as a set of web services
TinEye API - TinEye is a reverse image search engine You can submit an image to TinEye to find out where it came from how it is being used or if modified versions of the image exist TinEye uses image recognition to perform its searches
Pictorria ndash is a platform for sharing image recognition algorithmsPicitup API ndash Bridge the gap between online and offline shopping with visual product searchOrpix ndash offers vehicle and logo recognition as a web service6pxio ndash an elegant API for processing and analyzing imagesLogoGrab - Let your customers scan your logo wherever found to access engaging content such as promotions social awareness material or direct purchase links
ryanoemge
RESOURCESViscovery - Unlike fuzzy search the Viscovery API promises to bring you the most accurate results Enabling Web-based content management allows a developer to add and edit images for searching
Fashionbase - Image Server is a scalable and automated image recognition serviceImage SimilaritiesLTU Technologies (Cloud API) - A visual search API to recognize paintings movie posters CD covers game covers products and more
ryanoemge
CONTENT TRACKING IMAGE RECOGNITION
THE METHODOLOGY OF IMAGE SIGNATURES
bullIMAGE SIMILARITIES bullIMAGE COLOR PALETTE bullIMAGE SHAPE bullIMAGE WATERMARKS
ryanoemge
CONTENT ATTRIBUTION FIRST VS LAST
FIRST MOMENT LAST MOMENT
Discovery Research Education Convert Engage
ryanoemge
CONTENT REPORTING
ryanoemge
CONTENT REPORTING METHODS
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
ryanoemge
1 TOTAL CLICKS = XXX 2 TOTAL VIEWS = XXX UNIQUE ENGAGEMENTS 3 TOTAL TRACKS = XXX =
THE PRIMARY KEY PERFORMANCE INDICATORS OF CONTENT TRACKING MEASURED BY UNIQUE ENGAGEMENTS
CONTENT REPORTING TOTAL ENGAGEMENTS
ryanoemge
1ENGAGEMENTS = XXX 2USERS = XXX ENGAGEMENTS + USERS + SALES 3SALES = XXX
=
THE BUSINESS PERFORMANCE GOALS ARE AS FOLLOWS EACH WITH AN ASSIGNED VALUE DRIVEN BY THE CUSTOMER
CONTENT REPORTING ENGAGEMENTS + USERS amp BEHAVIORS
ryanoemge
CONTENT VALUE
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
CONTENT VALUE
+ =
ryanoemge
CONTENT BUSINESS REPORTDATE PLATFORM CONTENT PRICE ENGAGEMENTS USERS SALES TOTAL RETURN ROI
SEPT BLOG TESLA IMAGE $2500 $3200 $5000 $10000 $18200 $15700 628
Total investment in photos
taken
10000 total clicks views and tracks
valued at 32 cents each across the
board
50 total users
valued at $100 a piece
Total sales taken place during the
period
Total engagem
ents users
behavior - investmen
t
Sample report
ryanoemge
CONTENT LEARNINGS
bull MEASURE FIRST MOMENT OF INSPIRATION TO THE LAST BEHAVIOR
bull INVEST IN PERMANENT PLATFORMS NOT ON AND OFF MICROSITES
bullSEGMENT CONTENT ENGAGEMENT RETENTION amp BEHAVIOR
bullPRIORITIZE INVESTMENT BY CHANNEL
bullINCLUDE EVERGREEN ACCESS
ryanoemge
WHAT IS NEXT
bullMULTI-CHANNEL ATTRIBUTION CONTENT TRACKING MODEL bullINTEGRATED CONTENT BUSINESS PERFORMANCE TRACKING bullDASHBOARDS amp REPORTS REFLECTING REAL-TIME ACTIVITY
Ryan O Emge ryanoemge
ryanoemgegmailcom
THANKS
ryanoemge
RESOURCESImage Click-Through TrackingTableau - Click through link URL tagging attributionImage View-Through TrackingGoogle Analytics - 1x1 pixel tracking for use with embed codeImage RecognitionCamfind - Image recognition back-end for the popular app CamFind Take advantage of the leading image recognition platform through an easy to use web API
Vufind Recognize - Vufind Recognize is a real-time image recognition API for classification and monetization of photos and videos Recognize uses object recognition to uncover meaning and metadata of photos and videos for contextual image commerce and advertising
Kooaba - Our cloud-based image recognition solutions make it easy to integrate state-of-the-art visual recognition in your apps
Recognizeim - Create your own mobile application with image recognition technology Choose from unlimited interaction possibilities
ryanoemge
RESOURCESMoodstocks ndash Supersonic image recognition for your mobile appsCatchoom ndash Build Catchoom image recognition into your apps and link physical objects to customized digital experiences
Imagga API - is the programming interface to our image recognition and processing technologies available as a set of web services
TinEye API - TinEye is a reverse image search engine You can submit an image to TinEye to find out where it came from how it is being used or if modified versions of the image exist TinEye uses image recognition to perform its searches
Pictorria ndash is a platform for sharing image recognition algorithmsPicitup API ndash Bridge the gap between online and offline shopping with visual product searchOrpix ndash offers vehicle and logo recognition as a web service6pxio ndash an elegant API for processing and analyzing imagesLogoGrab - Let your customers scan your logo wherever found to access engaging content such as promotions social awareness material or direct purchase links
ryanoemge
RESOURCESViscovery - Unlike fuzzy search the Viscovery API promises to bring you the most accurate results Enabling Web-based content management allows a developer to add and edit images for searching
Fashionbase - Image Server is a scalable and automated image recognition serviceImage SimilaritiesLTU Technologies (Cloud API) - A visual search API to recognize paintings movie posters CD covers game covers products and more
ryanoemge
CONTENT ATTRIBUTION FIRST VS LAST
FIRST MOMENT LAST MOMENT
Discovery Research Education Convert Engage
ryanoemge
CONTENT REPORTING
ryanoemge
CONTENT REPORTING METHODS
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
ryanoemge
1 TOTAL CLICKS = XXX 2 TOTAL VIEWS = XXX UNIQUE ENGAGEMENTS 3 TOTAL TRACKS = XXX =
THE PRIMARY KEY PERFORMANCE INDICATORS OF CONTENT TRACKING MEASURED BY UNIQUE ENGAGEMENTS
CONTENT REPORTING TOTAL ENGAGEMENTS
ryanoemge
1ENGAGEMENTS = XXX 2USERS = XXX ENGAGEMENTS + USERS + SALES 3SALES = XXX
=
THE BUSINESS PERFORMANCE GOALS ARE AS FOLLOWS EACH WITH AN ASSIGNED VALUE DRIVEN BY THE CUSTOMER
CONTENT REPORTING ENGAGEMENTS + USERS amp BEHAVIORS
ryanoemge
CONTENT VALUE
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
CONTENT VALUE
+ =
ryanoemge
CONTENT BUSINESS REPORTDATE PLATFORM CONTENT PRICE ENGAGEMENTS USERS SALES TOTAL RETURN ROI
SEPT BLOG TESLA IMAGE $2500 $3200 $5000 $10000 $18200 $15700 628
Total investment in photos
taken
10000 total clicks views and tracks
valued at 32 cents each across the
board
50 total users
valued at $100 a piece
Total sales taken place during the
period
Total engagem
ents users
behavior - investmen
t
Sample report
ryanoemge
CONTENT LEARNINGS
bull MEASURE FIRST MOMENT OF INSPIRATION TO THE LAST BEHAVIOR
bull INVEST IN PERMANENT PLATFORMS NOT ON AND OFF MICROSITES
bullSEGMENT CONTENT ENGAGEMENT RETENTION amp BEHAVIOR
bullPRIORITIZE INVESTMENT BY CHANNEL
bullINCLUDE EVERGREEN ACCESS
ryanoemge
WHAT IS NEXT
bullMULTI-CHANNEL ATTRIBUTION CONTENT TRACKING MODEL bullINTEGRATED CONTENT BUSINESS PERFORMANCE TRACKING bullDASHBOARDS amp REPORTS REFLECTING REAL-TIME ACTIVITY
Ryan O Emge ryanoemge
ryanoemgegmailcom
THANKS
ryanoemge
RESOURCESImage Click-Through TrackingTableau - Click through link URL tagging attributionImage View-Through TrackingGoogle Analytics - 1x1 pixel tracking for use with embed codeImage RecognitionCamfind - Image recognition back-end for the popular app CamFind Take advantage of the leading image recognition platform through an easy to use web API
Vufind Recognize - Vufind Recognize is a real-time image recognition API for classification and monetization of photos and videos Recognize uses object recognition to uncover meaning and metadata of photos and videos for contextual image commerce and advertising
Kooaba - Our cloud-based image recognition solutions make it easy to integrate state-of-the-art visual recognition in your apps
Recognizeim - Create your own mobile application with image recognition technology Choose from unlimited interaction possibilities
ryanoemge
RESOURCESMoodstocks ndash Supersonic image recognition for your mobile appsCatchoom ndash Build Catchoom image recognition into your apps and link physical objects to customized digital experiences
Imagga API - is the programming interface to our image recognition and processing technologies available as a set of web services
TinEye API - TinEye is a reverse image search engine You can submit an image to TinEye to find out where it came from how it is being used or if modified versions of the image exist TinEye uses image recognition to perform its searches
Pictorria ndash is a platform for sharing image recognition algorithmsPicitup API ndash Bridge the gap between online and offline shopping with visual product searchOrpix ndash offers vehicle and logo recognition as a web service6pxio ndash an elegant API for processing and analyzing imagesLogoGrab - Let your customers scan your logo wherever found to access engaging content such as promotions social awareness material or direct purchase links
ryanoemge
RESOURCESViscovery - Unlike fuzzy search the Viscovery API promises to bring you the most accurate results Enabling Web-based content management allows a developer to add and edit images for searching
Fashionbase - Image Server is a scalable and automated image recognition serviceImage SimilaritiesLTU Technologies (Cloud API) - A visual search API to recognize paintings movie posters CD covers game covers products and more
ryanoemge
CONTENT REPORTING
ryanoemge
CONTENT REPORTING METHODS
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
ryanoemge
1 TOTAL CLICKS = XXX 2 TOTAL VIEWS = XXX UNIQUE ENGAGEMENTS 3 TOTAL TRACKS = XXX =
THE PRIMARY KEY PERFORMANCE INDICATORS OF CONTENT TRACKING MEASURED BY UNIQUE ENGAGEMENTS
CONTENT REPORTING TOTAL ENGAGEMENTS
ryanoemge
1ENGAGEMENTS = XXX 2USERS = XXX ENGAGEMENTS + USERS + SALES 3SALES = XXX
=
THE BUSINESS PERFORMANCE GOALS ARE AS FOLLOWS EACH WITH AN ASSIGNED VALUE DRIVEN BY THE CUSTOMER
CONTENT REPORTING ENGAGEMENTS + USERS amp BEHAVIORS
ryanoemge
CONTENT VALUE
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
CONTENT VALUE
+ =
ryanoemge
CONTENT BUSINESS REPORTDATE PLATFORM CONTENT PRICE ENGAGEMENTS USERS SALES TOTAL RETURN ROI
SEPT BLOG TESLA IMAGE $2500 $3200 $5000 $10000 $18200 $15700 628
Total investment in photos
taken
10000 total clicks views and tracks
valued at 32 cents each across the
board
50 total users
valued at $100 a piece
Total sales taken place during the
period
Total engagem
ents users
behavior - investmen
t
Sample report
ryanoemge
CONTENT LEARNINGS
bull MEASURE FIRST MOMENT OF INSPIRATION TO THE LAST BEHAVIOR
bull INVEST IN PERMANENT PLATFORMS NOT ON AND OFF MICROSITES
bullSEGMENT CONTENT ENGAGEMENT RETENTION amp BEHAVIOR
bullPRIORITIZE INVESTMENT BY CHANNEL
bullINCLUDE EVERGREEN ACCESS
ryanoemge
WHAT IS NEXT
bullMULTI-CHANNEL ATTRIBUTION CONTENT TRACKING MODEL bullINTEGRATED CONTENT BUSINESS PERFORMANCE TRACKING bullDASHBOARDS amp REPORTS REFLECTING REAL-TIME ACTIVITY
Ryan O Emge ryanoemge
ryanoemgegmailcom
THANKS
ryanoemge
RESOURCESImage Click-Through TrackingTableau - Click through link URL tagging attributionImage View-Through TrackingGoogle Analytics - 1x1 pixel tracking for use with embed codeImage RecognitionCamfind - Image recognition back-end for the popular app CamFind Take advantage of the leading image recognition platform through an easy to use web API
Vufind Recognize - Vufind Recognize is a real-time image recognition API for classification and monetization of photos and videos Recognize uses object recognition to uncover meaning and metadata of photos and videos for contextual image commerce and advertising
Kooaba - Our cloud-based image recognition solutions make it easy to integrate state-of-the-art visual recognition in your apps
Recognizeim - Create your own mobile application with image recognition technology Choose from unlimited interaction possibilities
ryanoemge
RESOURCESMoodstocks ndash Supersonic image recognition for your mobile appsCatchoom ndash Build Catchoom image recognition into your apps and link physical objects to customized digital experiences
Imagga API - is the programming interface to our image recognition and processing technologies available as a set of web services
TinEye API - TinEye is a reverse image search engine You can submit an image to TinEye to find out where it came from how it is being used or if modified versions of the image exist TinEye uses image recognition to perform its searches
Pictorria ndash is a platform for sharing image recognition algorithmsPicitup API ndash Bridge the gap between online and offline shopping with visual product searchOrpix ndash offers vehicle and logo recognition as a web service6pxio ndash an elegant API for processing and analyzing imagesLogoGrab - Let your customers scan your logo wherever found to access engaging content such as promotions social awareness material or direct purchase links
ryanoemge
RESOURCESViscovery - Unlike fuzzy search the Viscovery API promises to bring you the most accurate results Enabling Web-based content management allows a developer to add and edit images for searching
Fashionbase - Image Server is a scalable and automated image recognition serviceImage SimilaritiesLTU Technologies (Cloud API) - A visual search API to recognize paintings movie posters CD covers game covers products and more
ryanoemge
CONTENT REPORTING METHODS
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
ryanoemge
1 TOTAL CLICKS = XXX 2 TOTAL VIEWS = XXX UNIQUE ENGAGEMENTS 3 TOTAL TRACKS = XXX =
THE PRIMARY KEY PERFORMANCE INDICATORS OF CONTENT TRACKING MEASURED BY UNIQUE ENGAGEMENTS
CONTENT REPORTING TOTAL ENGAGEMENTS
ryanoemge
1ENGAGEMENTS = XXX 2USERS = XXX ENGAGEMENTS + USERS + SALES 3SALES = XXX
=
THE BUSINESS PERFORMANCE GOALS ARE AS FOLLOWS EACH WITH AN ASSIGNED VALUE DRIVEN BY THE CUSTOMER
CONTENT REPORTING ENGAGEMENTS + USERS amp BEHAVIORS
ryanoemge
CONTENT VALUE
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
CONTENT VALUE
+ =
ryanoemge
CONTENT BUSINESS REPORTDATE PLATFORM CONTENT PRICE ENGAGEMENTS USERS SALES TOTAL RETURN ROI
SEPT BLOG TESLA IMAGE $2500 $3200 $5000 $10000 $18200 $15700 628
Total investment in photos
taken
10000 total clicks views and tracks
valued at 32 cents each across the
board
50 total users
valued at $100 a piece
Total sales taken place during the
period
Total engagem
ents users
behavior - investmen
t
Sample report
ryanoemge
CONTENT LEARNINGS
bull MEASURE FIRST MOMENT OF INSPIRATION TO THE LAST BEHAVIOR
bull INVEST IN PERMANENT PLATFORMS NOT ON AND OFF MICROSITES
bullSEGMENT CONTENT ENGAGEMENT RETENTION amp BEHAVIOR
bullPRIORITIZE INVESTMENT BY CHANNEL
bullINCLUDE EVERGREEN ACCESS
ryanoemge
WHAT IS NEXT
bullMULTI-CHANNEL ATTRIBUTION CONTENT TRACKING MODEL bullINTEGRATED CONTENT BUSINESS PERFORMANCE TRACKING bullDASHBOARDS amp REPORTS REFLECTING REAL-TIME ACTIVITY
Ryan O Emge ryanoemge
ryanoemgegmailcom
THANKS
ryanoemge
RESOURCESImage Click-Through TrackingTableau - Click through link URL tagging attributionImage View-Through TrackingGoogle Analytics - 1x1 pixel tracking for use with embed codeImage RecognitionCamfind - Image recognition back-end for the popular app CamFind Take advantage of the leading image recognition platform through an easy to use web API
Vufind Recognize - Vufind Recognize is a real-time image recognition API for classification and monetization of photos and videos Recognize uses object recognition to uncover meaning and metadata of photos and videos for contextual image commerce and advertising
Kooaba - Our cloud-based image recognition solutions make it easy to integrate state-of-the-art visual recognition in your apps
Recognizeim - Create your own mobile application with image recognition technology Choose from unlimited interaction possibilities
ryanoemge
RESOURCESMoodstocks ndash Supersonic image recognition for your mobile appsCatchoom ndash Build Catchoom image recognition into your apps and link physical objects to customized digital experiences
Imagga API - is the programming interface to our image recognition and processing technologies available as a set of web services
TinEye API - TinEye is a reverse image search engine You can submit an image to TinEye to find out where it came from how it is being used or if modified versions of the image exist TinEye uses image recognition to perform its searches
Pictorria ndash is a platform for sharing image recognition algorithmsPicitup API ndash Bridge the gap between online and offline shopping with visual product searchOrpix ndash offers vehicle and logo recognition as a web service6pxio ndash an elegant API for processing and analyzing imagesLogoGrab - Let your customers scan your logo wherever found to access engaging content such as promotions social awareness material or direct purchase links
ryanoemge
RESOURCESViscovery - Unlike fuzzy search the Viscovery API promises to bring you the most accurate results Enabling Web-based content management allows a developer to add and edit images for searching
Fashionbase - Image Server is a scalable and automated image recognition serviceImage SimilaritiesLTU Technologies (Cloud API) - A visual search API to recognize paintings movie posters CD covers game covers products and more
ryanoemge
1 TOTAL CLICKS = XXX 2 TOTAL VIEWS = XXX UNIQUE ENGAGEMENTS 3 TOTAL TRACKS = XXX =
THE PRIMARY KEY PERFORMANCE INDICATORS OF CONTENT TRACKING MEASURED BY UNIQUE ENGAGEMENTS
CONTENT REPORTING TOTAL ENGAGEMENTS
ryanoemge
1ENGAGEMENTS = XXX 2USERS = XXX ENGAGEMENTS + USERS + SALES 3SALES = XXX
=
THE BUSINESS PERFORMANCE GOALS ARE AS FOLLOWS EACH WITH AN ASSIGNED VALUE DRIVEN BY THE CUSTOMER
CONTENT REPORTING ENGAGEMENTS + USERS amp BEHAVIORS
ryanoemge
CONTENT VALUE
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
CONTENT VALUE
+ =
ryanoemge
CONTENT BUSINESS REPORTDATE PLATFORM CONTENT PRICE ENGAGEMENTS USERS SALES TOTAL RETURN ROI
SEPT BLOG TESLA IMAGE $2500 $3200 $5000 $10000 $18200 $15700 628
Total investment in photos
taken
10000 total clicks views and tracks
valued at 32 cents each across the
board
50 total users
valued at $100 a piece
Total sales taken place during the
period
Total engagem
ents users
behavior - investmen
t
Sample report
ryanoemge
CONTENT LEARNINGS
bull MEASURE FIRST MOMENT OF INSPIRATION TO THE LAST BEHAVIOR
bull INVEST IN PERMANENT PLATFORMS NOT ON AND OFF MICROSITES
bullSEGMENT CONTENT ENGAGEMENT RETENTION amp BEHAVIOR
bullPRIORITIZE INVESTMENT BY CHANNEL
bullINCLUDE EVERGREEN ACCESS
ryanoemge
WHAT IS NEXT
bullMULTI-CHANNEL ATTRIBUTION CONTENT TRACKING MODEL bullINTEGRATED CONTENT BUSINESS PERFORMANCE TRACKING bullDASHBOARDS amp REPORTS REFLECTING REAL-TIME ACTIVITY
Ryan O Emge ryanoemge
ryanoemgegmailcom
THANKS
ryanoemge
RESOURCESImage Click-Through TrackingTableau - Click through link URL tagging attributionImage View-Through TrackingGoogle Analytics - 1x1 pixel tracking for use with embed codeImage RecognitionCamfind - Image recognition back-end for the popular app CamFind Take advantage of the leading image recognition platform through an easy to use web API
Vufind Recognize - Vufind Recognize is a real-time image recognition API for classification and monetization of photos and videos Recognize uses object recognition to uncover meaning and metadata of photos and videos for contextual image commerce and advertising
Kooaba - Our cloud-based image recognition solutions make it easy to integrate state-of-the-art visual recognition in your apps
Recognizeim - Create your own mobile application with image recognition technology Choose from unlimited interaction possibilities
ryanoemge
RESOURCESMoodstocks ndash Supersonic image recognition for your mobile appsCatchoom ndash Build Catchoom image recognition into your apps and link physical objects to customized digital experiences
Imagga API - is the programming interface to our image recognition and processing technologies available as a set of web services
TinEye API - TinEye is a reverse image search engine You can submit an image to TinEye to find out where it came from how it is being used or if modified versions of the image exist TinEye uses image recognition to perform its searches
Pictorria ndash is a platform for sharing image recognition algorithmsPicitup API ndash Bridge the gap between online and offline shopping with visual product searchOrpix ndash offers vehicle and logo recognition as a web service6pxio ndash an elegant API for processing and analyzing imagesLogoGrab - Let your customers scan your logo wherever found to access engaging content such as promotions social awareness material or direct purchase links
ryanoemge
RESOURCESViscovery - Unlike fuzzy search the Viscovery API promises to bring you the most accurate results Enabling Web-based content management allows a developer to add and edit images for searching
Fashionbase - Image Server is a scalable and automated image recognition serviceImage SimilaritiesLTU Technologies (Cloud API) - A visual search API to recognize paintings movie posters CD covers game covers products and more
ryanoemge
1ENGAGEMENTS = XXX 2USERS = XXX ENGAGEMENTS + USERS + SALES 3SALES = XXX
=
THE BUSINESS PERFORMANCE GOALS ARE AS FOLLOWS EACH WITH AN ASSIGNED VALUE DRIVEN BY THE CUSTOMER
CONTENT REPORTING ENGAGEMENTS + USERS amp BEHAVIORS
ryanoemge
CONTENT VALUE
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
CONTENT VALUE
+ =
ryanoemge
CONTENT BUSINESS REPORTDATE PLATFORM CONTENT PRICE ENGAGEMENTS USERS SALES TOTAL RETURN ROI
SEPT BLOG TESLA IMAGE $2500 $3200 $5000 $10000 $18200 $15700 628
Total investment in photos
taken
10000 total clicks views and tracks
valued at 32 cents each across the
board
50 total users
valued at $100 a piece
Total sales taken place during the
period
Total engagem
ents users
behavior - investmen
t
Sample report
ryanoemge
CONTENT LEARNINGS
bull MEASURE FIRST MOMENT OF INSPIRATION TO THE LAST BEHAVIOR
bull INVEST IN PERMANENT PLATFORMS NOT ON AND OFF MICROSITES
bullSEGMENT CONTENT ENGAGEMENT RETENTION amp BEHAVIOR
bullPRIORITIZE INVESTMENT BY CHANNEL
bullINCLUDE EVERGREEN ACCESS
ryanoemge
WHAT IS NEXT
bullMULTI-CHANNEL ATTRIBUTION CONTENT TRACKING MODEL bullINTEGRATED CONTENT BUSINESS PERFORMANCE TRACKING bullDASHBOARDS amp REPORTS REFLECTING REAL-TIME ACTIVITY
Ryan O Emge ryanoemge
ryanoemgegmailcom
THANKS
ryanoemge
RESOURCESImage Click-Through TrackingTableau - Click through link URL tagging attributionImage View-Through TrackingGoogle Analytics - 1x1 pixel tracking for use with embed codeImage RecognitionCamfind - Image recognition back-end for the popular app CamFind Take advantage of the leading image recognition platform through an easy to use web API
Vufind Recognize - Vufind Recognize is a real-time image recognition API for classification and monetization of photos and videos Recognize uses object recognition to uncover meaning and metadata of photos and videos for contextual image commerce and advertising
Kooaba - Our cloud-based image recognition solutions make it easy to integrate state-of-the-art visual recognition in your apps
Recognizeim - Create your own mobile application with image recognition technology Choose from unlimited interaction possibilities
ryanoemge
RESOURCESMoodstocks ndash Supersonic image recognition for your mobile appsCatchoom ndash Build Catchoom image recognition into your apps and link physical objects to customized digital experiences
Imagga API - is the programming interface to our image recognition and processing technologies available as a set of web services
TinEye API - TinEye is a reverse image search engine You can submit an image to TinEye to find out where it came from how it is being used or if modified versions of the image exist TinEye uses image recognition to perform its searches
Pictorria ndash is a platform for sharing image recognition algorithmsPicitup API ndash Bridge the gap between online and offline shopping with visual product searchOrpix ndash offers vehicle and logo recognition as a web service6pxio ndash an elegant API for processing and analyzing imagesLogoGrab - Let your customers scan your logo wherever found to access engaging content such as promotions social awareness material or direct purchase links
ryanoemge
RESOURCESViscovery - Unlike fuzzy search the Viscovery API promises to bring you the most accurate results Enabling Web-based content management allows a developer to add and edit images for searching
Fashionbase - Image Server is a scalable and automated image recognition serviceImage SimilaritiesLTU Technologies (Cloud API) - A visual search API to recognize paintings movie posters CD covers game covers products and more
ryanoemge
CONTENT VALUE
CONTENT PERFORMANCE
BUSINESS PERFORMANCE
CONTENT VALUE
+ =
ryanoemge
CONTENT BUSINESS REPORTDATE PLATFORM CONTENT PRICE ENGAGEMENTS USERS SALES TOTAL RETURN ROI
SEPT BLOG TESLA IMAGE $2500 $3200 $5000 $10000 $18200 $15700 628
Total investment in photos
taken
10000 total clicks views and tracks
valued at 32 cents each across the
board
50 total users
valued at $100 a piece
Total sales taken place during the
period
Total engagem
ents users
behavior - investmen
t
Sample report
ryanoemge
CONTENT LEARNINGS
bull MEASURE FIRST MOMENT OF INSPIRATION TO THE LAST BEHAVIOR
bull INVEST IN PERMANENT PLATFORMS NOT ON AND OFF MICROSITES
bullSEGMENT CONTENT ENGAGEMENT RETENTION amp BEHAVIOR
bullPRIORITIZE INVESTMENT BY CHANNEL
bullINCLUDE EVERGREEN ACCESS
ryanoemge
WHAT IS NEXT
bullMULTI-CHANNEL ATTRIBUTION CONTENT TRACKING MODEL bullINTEGRATED CONTENT BUSINESS PERFORMANCE TRACKING bullDASHBOARDS amp REPORTS REFLECTING REAL-TIME ACTIVITY
Ryan O Emge ryanoemge
ryanoemgegmailcom
THANKS
ryanoemge
RESOURCESImage Click-Through TrackingTableau - Click through link URL tagging attributionImage View-Through TrackingGoogle Analytics - 1x1 pixel tracking for use with embed codeImage RecognitionCamfind - Image recognition back-end for the popular app CamFind Take advantage of the leading image recognition platform through an easy to use web API
Vufind Recognize - Vufind Recognize is a real-time image recognition API for classification and monetization of photos and videos Recognize uses object recognition to uncover meaning and metadata of photos and videos for contextual image commerce and advertising
Kooaba - Our cloud-based image recognition solutions make it easy to integrate state-of-the-art visual recognition in your apps
Recognizeim - Create your own mobile application with image recognition technology Choose from unlimited interaction possibilities
ryanoemge
RESOURCESMoodstocks ndash Supersonic image recognition for your mobile appsCatchoom ndash Build Catchoom image recognition into your apps and link physical objects to customized digital experiences
Imagga API - is the programming interface to our image recognition and processing technologies available as a set of web services
TinEye API - TinEye is a reverse image search engine You can submit an image to TinEye to find out where it came from how it is being used or if modified versions of the image exist TinEye uses image recognition to perform its searches
Pictorria ndash is a platform for sharing image recognition algorithmsPicitup API ndash Bridge the gap between online and offline shopping with visual product searchOrpix ndash offers vehicle and logo recognition as a web service6pxio ndash an elegant API for processing and analyzing imagesLogoGrab - Let your customers scan your logo wherever found to access engaging content such as promotions social awareness material or direct purchase links
ryanoemge
RESOURCESViscovery - Unlike fuzzy search the Viscovery API promises to bring you the most accurate results Enabling Web-based content management allows a developer to add and edit images for searching
Fashionbase - Image Server is a scalable and automated image recognition serviceImage SimilaritiesLTU Technologies (Cloud API) - A visual search API to recognize paintings movie posters CD covers game covers products and more
ryanoemge
CONTENT BUSINESS REPORTDATE PLATFORM CONTENT PRICE ENGAGEMENTS USERS SALES TOTAL RETURN ROI
SEPT BLOG TESLA IMAGE $2500 $3200 $5000 $10000 $18200 $15700 628
Total investment in photos
taken
10000 total clicks views and tracks
valued at 32 cents each across the
board
50 total users
valued at $100 a piece
Total sales taken place during the
period
Total engagem
ents users
behavior - investmen
t
Sample report
ryanoemge
CONTENT LEARNINGS
bull MEASURE FIRST MOMENT OF INSPIRATION TO THE LAST BEHAVIOR
bull INVEST IN PERMANENT PLATFORMS NOT ON AND OFF MICROSITES
bullSEGMENT CONTENT ENGAGEMENT RETENTION amp BEHAVIOR
bullPRIORITIZE INVESTMENT BY CHANNEL
bullINCLUDE EVERGREEN ACCESS
ryanoemge
WHAT IS NEXT
bullMULTI-CHANNEL ATTRIBUTION CONTENT TRACKING MODEL bullINTEGRATED CONTENT BUSINESS PERFORMANCE TRACKING bullDASHBOARDS amp REPORTS REFLECTING REAL-TIME ACTIVITY
Ryan O Emge ryanoemge
ryanoemgegmailcom
THANKS
ryanoemge
RESOURCESImage Click-Through TrackingTableau - Click through link URL tagging attributionImage View-Through TrackingGoogle Analytics - 1x1 pixel tracking for use with embed codeImage RecognitionCamfind - Image recognition back-end for the popular app CamFind Take advantage of the leading image recognition platform through an easy to use web API
Vufind Recognize - Vufind Recognize is a real-time image recognition API for classification and monetization of photos and videos Recognize uses object recognition to uncover meaning and metadata of photos and videos for contextual image commerce and advertising
Kooaba - Our cloud-based image recognition solutions make it easy to integrate state-of-the-art visual recognition in your apps
Recognizeim - Create your own mobile application with image recognition technology Choose from unlimited interaction possibilities
ryanoemge
RESOURCESMoodstocks ndash Supersonic image recognition for your mobile appsCatchoom ndash Build Catchoom image recognition into your apps and link physical objects to customized digital experiences
Imagga API - is the programming interface to our image recognition and processing technologies available as a set of web services
TinEye API - TinEye is a reverse image search engine You can submit an image to TinEye to find out where it came from how it is being used or if modified versions of the image exist TinEye uses image recognition to perform its searches
Pictorria ndash is a platform for sharing image recognition algorithmsPicitup API ndash Bridge the gap between online and offline shopping with visual product searchOrpix ndash offers vehicle and logo recognition as a web service6pxio ndash an elegant API for processing and analyzing imagesLogoGrab - Let your customers scan your logo wherever found to access engaging content such as promotions social awareness material or direct purchase links
ryanoemge
RESOURCESViscovery - Unlike fuzzy search the Viscovery API promises to bring you the most accurate results Enabling Web-based content management allows a developer to add and edit images for searching
Fashionbase - Image Server is a scalable and automated image recognition serviceImage SimilaritiesLTU Technologies (Cloud API) - A visual search API to recognize paintings movie posters CD covers game covers products and more
ryanoemge
CONTENT LEARNINGS
bull MEASURE FIRST MOMENT OF INSPIRATION TO THE LAST BEHAVIOR
bull INVEST IN PERMANENT PLATFORMS NOT ON AND OFF MICROSITES
bullSEGMENT CONTENT ENGAGEMENT RETENTION amp BEHAVIOR
bullPRIORITIZE INVESTMENT BY CHANNEL
bullINCLUDE EVERGREEN ACCESS
ryanoemge
WHAT IS NEXT
bullMULTI-CHANNEL ATTRIBUTION CONTENT TRACKING MODEL bullINTEGRATED CONTENT BUSINESS PERFORMANCE TRACKING bullDASHBOARDS amp REPORTS REFLECTING REAL-TIME ACTIVITY
Ryan O Emge ryanoemge
ryanoemgegmailcom
THANKS
ryanoemge
RESOURCESImage Click-Through TrackingTableau - Click through link URL tagging attributionImage View-Through TrackingGoogle Analytics - 1x1 pixel tracking for use with embed codeImage RecognitionCamfind - Image recognition back-end for the popular app CamFind Take advantage of the leading image recognition platform through an easy to use web API
Vufind Recognize - Vufind Recognize is a real-time image recognition API for classification and monetization of photos and videos Recognize uses object recognition to uncover meaning and metadata of photos and videos for contextual image commerce and advertising
Kooaba - Our cloud-based image recognition solutions make it easy to integrate state-of-the-art visual recognition in your apps
Recognizeim - Create your own mobile application with image recognition technology Choose from unlimited interaction possibilities
ryanoemge
RESOURCESMoodstocks ndash Supersonic image recognition for your mobile appsCatchoom ndash Build Catchoom image recognition into your apps and link physical objects to customized digital experiences
Imagga API - is the programming interface to our image recognition and processing technologies available as a set of web services
TinEye API - TinEye is a reverse image search engine You can submit an image to TinEye to find out where it came from how it is being used or if modified versions of the image exist TinEye uses image recognition to perform its searches
Pictorria ndash is a platform for sharing image recognition algorithmsPicitup API ndash Bridge the gap between online and offline shopping with visual product searchOrpix ndash offers vehicle and logo recognition as a web service6pxio ndash an elegant API for processing and analyzing imagesLogoGrab - Let your customers scan your logo wherever found to access engaging content such as promotions social awareness material or direct purchase links
ryanoemge
RESOURCESViscovery - Unlike fuzzy search the Viscovery API promises to bring you the most accurate results Enabling Web-based content management allows a developer to add and edit images for searching
Fashionbase - Image Server is a scalable and automated image recognition serviceImage SimilaritiesLTU Technologies (Cloud API) - A visual search API to recognize paintings movie posters CD covers game covers products and more
ryanoemge
WHAT IS NEXT
bullMULTI-CHANNEL ATTRIBUTION CONTENT TRACKING MODEL bullINTEGRATED CONTENT BUSINESS PERFORMANCE TRACKING bullDASHBOARDS amp REPORTS REFLECTING REAL-TIME ACTIVITY
Ryan O Emge ryanoemge
ryanoemgegmailcom
THANKS
ryanoemge
RESOURCESImage Click-Through TrackingTableau - Click through link URL tagging attributionImage View-Through TrackingGoogle Analytics - 1x1 pixel tracking for use with embed codeImage RecognitionCamfind - Image recognition back-end for the popular app CamFind Take advantage of the leading image recognition platform through an easy to use web API
Vufind Recognize - Vufind Recognize is a real-time image recognition API for classification and monetization of photos and videos Recognize uses object recognition to uncover meaning and metadata of photos and videos for contextual image commerce and advertising
Kooaba - Our cloud-based image recognition solutions make it easy to integrate state-of-the-art visual recognition in your apps
Recognizeim - Create your own mobile application with image recognition technology Choose from unlimited interaction possibilities
ryanoemge
RESOURCESMoodstocks ndash Supersonic image recognition for your mobile appsCatchoom ndash Build Catchoom image recognition into your apps and link physical objects to customized digital experiences
Imagga API - is the programming interface to our image recognition and processing technologies available as a set of web services
TinEye API - TinEye is a reverse image search engine You can submit an image to TinEye to find out where it came from how it is being used or if modified versions of the image exist TinEye uses image recognition to perform its searches
Pictorria ndash is a platform for sharing image recognition algorithmsPicitup API ndash Bridge the gap between online and offline shopping with visual product searchOrpix ndash offers vehicle and logo recognition as a web service6pxio ndash an elegant API for processing and analyzing imagesLogoGrab - Let your customers scan your logo wherever found to access engaging content such as promotions social awareness material or direct purchase links
ryanoemge
RESOURCESViscovery - Unlike fuzzy search the Viscovery API promises to bring you the most accurate results Enabling Web-based content management allows a developer to add and edit images for searching
Fashionbase - Image Server is a scalable and automated image recognition serviceImage SimilaritiesLTU Technologies (Cloud API) - A visual search API to recognize paintings movie posters CD covers game covers products and more
Ryan O Emge ryanoemge
ryanoemgegmailcom
THANKS
ryanoemge
RESOURCESImage Click-Through TrackingTableau - Click through link URL tagging attributionImage View-Through TrackingGoogle Analytics - 1x1 pixel tracking for use with embed codeImage RecognitionCamfind - Image recognition back-end for the popular app CamFind Take advantage of the leading image recognition platform through an easy to use web API
Vufind Recognize - Vufind Recognize is a real-time image recognition API for classification and monetization of photos and videos Recognize uses object recognition to uncover meaning and metadata of photos and videos for contextual image commerce and advertising
Kooaba - Our cloud-based image recognition solutions make it easy to integrate state-of-the-art visual recognition in your apps
Recognizeim - Create your own mobile application with image recognition technology Choose from unlimited interaction possibilities
ryanoemge
RESOURCESMoodstocks ndash Supersonic image recognition for your mobile appsCatchoom ndash Build Catchoom image recognition into your apps and link physical objects to customized digital experiences
Imagga API - is the programming interface to our image recognition and processing technologies available as a set of web services
TinEye API - TinEye is a reverse image search engine You can submit an image to TinEye to find out where it came from how it is being used or if modified versions of the image exist TinEye uses image recognition to perform its searches
Pictorria ndash is a platform for sharing image recognition algorithmsPicitup API ndash Bridge the gap between online and offline shopping with visual product searchOrpix ndash offers vehicle and logo recognition as a web service6pxio ndash an elegant API for processing and analyzing imagesLogoGrab - Let your customers scan your logo wherever found to access engaging content such as promotions social awareness material or direct purchase links
ryanoemge
RESOURCESViscovery - Unlike fuzzy search the Viscovery API promises to bring you the most accurate results Enabling Web-based content management allows a developer to add and edit images for searching
Fashionbase - Image Server is a scalable and automated image recognition serviceImage SimilaritiesLTU Technologies (Cloud API) - A visual search API to recognize paintings movie posters CD covers game covers products and more
ryanoemge
RESOURCESImage Click-Through TrackingTableau - Click through link URL tagging attributionImage View-Through TrackingGoogle Analytics - 1x1 pixel tracking for use with embed codeImage RecognitionCamfind - Image recognition back-end for the popular app CamFind Take advantage of the leading image recognition platform through an easy to use web API
Vufind Recognize - Vufind Recognize is a real-time image recognition API for classification and monetization of photos and videos Recognize uses object recognition to uncover meaning and metadata of photos and videos for contextual image commerce and advertising
Kooaba - Our cloud-based image recognition solutions make it easy to integrate state-of-the-art visual recognition in your apps
Recognizeim - Create your own mobile application with image recognition technology Choose from unlimited interaction possibilities
ryanoemge
RESOURCESMoodstocks ndash Supersonic image recognition for your mobile appsCatchoom ndash Build Catchoom image recognition into your apps and link physical objects to customized digital experiences
Imagga API - is the programming interface to our image recognition and processing technologies available as a set of web services
TinEye API - TinEye is a reverse image search engine You can submit an image to TinEye to find out where it came from how it is being used or if modified versions of the image exist TinEye uses image recognition to perform its searches
Pictorria ndash is a platform for sharing image recognition algorithmsPicitup API ndash Bridge the gap between online and offline shopping with visual product searchOrpix ndash offers vehicle and logo recognition as a web service6pxio ndash an elegant API for processing and analyzing imagesLogoGrab - Let your customers scan your logo wherever found to access engaging content such as promotions social awareness material or direct purchase links
ryanoemge
RESOURCESViscovery - Unlike fuzzy search the Viscovery API promises to bring you the most accurate results Enabling Web-based content management allows a developer to add and edit images for searching
Fashionbase - Image Server is a scalable and automated image recognition serviceImage SimilaritiesLTU Technologies (Cloud API) - A visual search API to recognize paintings movie posters CD covers game covers products and more
ryanoemge
RESOURCESMoodstocks ndash Supersonic image recognition for your mobile appsCatchoom ndash Build Catchoom image recognition into your apps and link physical objects to customized digital experiences
Imagga API - is the programming interface to our image recognition and processing technologies available as a set of web services
TinEye API - TinEye is a reverse image search engine You can submit an image to TinEye to find out where it came from how it is being used or if modified versions of the image exist TinEye uses image recognition to perform its searches
Pictorria ndash is a platform for sharing image recognition algorithmsPicitup API ndash Bridge the gap between online and offline shopping with visual product searchOrpix ndash offers vehicle and logo recognition as a web service6pxio ndash an elegant API for processing and analyzing imagesLogoGrab - Let your customers scan your logo wherever found to access engaging content such as promotions social awareness material or direct purchase links
ryanoemge
RESOURCESViscovery - Unlike fuzzy search the Viscovery API promises to bring you the most accurate results Enabling Web-based content management allows a developer to add and edit images for searching
Fashionbase - Image Server is a scalable and automated image recognition serviceImage SimilaritiesLTU Technologies (Cloud API) - A visual search API to recognize paintings movie posters CD covers game covers products and more
ryanoemge
RESOURCESViscovery - Unlike fuzzy search the Viscovery API promises to bring you the most accurate results Enabling Web-based content management allows a developer to add and edit images for searching
Fashionbase - Image Server is a scalable and automated image recognition serviceImage SimilaritiesLTU Technologies (Cloud API) - A visual search API to recognize paintings movie posters CD covers game covers products and more
