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DIGITAL SHOPPER RELEVANCY

Key India Takeaways from the Capgemini Digital

Shoppers Report 2014

DIGITAL IS IMPACTING YOUR

RETAIL BUSINESS

INDIA IS ON TOP ON ALL

PARAMETERS

Not only on awareness, but at all stages of product

purchase journey

THE DIGITAL MIX HAS GONE

BEYOND SOCIAL MEDIA

The need for native mobile apps and owned digital

assets is evermore.

INSIGHTS YOU SHOULD KNOW

INDIAN SHOPPERS PLACE HIGH

IMPORTANCE ON SOCIAL MEDIA

India places much higher importance on social media for

product information, doing price-comparisons and

purchasing products,

(3.93 on a scale of 1 to 5)

ONLINE SHOPPING IS SOON TO

TAKE OVER IN-STORE SHOPPING

• 51% agree that they will spend more money online

than in the store

• 48% agree they will use stores increasingly as

showrooms rather than purchase destinations

FASHION SHOWING THE WAY,

ELECTRONICS 2ND

61% have bought a ‘Fashion’ product online in the last 6 months, up 9% from 52% in 2012.

56% have bought Electronics products in the same duration, up 4% from 54% in 2012.

FASHION AND ELECTRONICS SHOWING THE WAY

INDIA HAS HIGHTEST PERCENTAGE

OF DIGITALLY-SAVVY SHOPPERS

84% of the Indian shoppers are regular online shoppers,

highest amongst the digital shopper profiles, in high-

growth markets.

INDIA HAS HIGHTEST PERCENTAGE OF DIGITALLY-SAVVY

SHOPPERS

INDIA IS THE MOST INTERESTED

COUNTRY TO RECEIVE PERSONALISED

OFFERS

46% of Indian shoppers rated receiving personalized

offers and recommendations as ‘extremely important’ at

awareness stage

INDIA IS THE MOST INTERESTED COUNTRY TO RECEIVE

PERSONALISED OFFERS

SHOPPERS DON’T PREFER MIDDLE

MEN

53% anticipate an increase in ordering direct from a

manufacturer via an app/ website.

PAY LESS ONLINE

Across all markets, 70% of respondents agree or strongly

agree that they expect online prices to be lower than

those in physical store and catalogs

INDIANS RATE INTERNET SITE TO

HAVE A HIGHER IMPORTANCE

Indian respondents rated Internet site to have a higher

importance in the purchase and payment of a product,

followed by traditional store experience or in-store

technology.

DIGITALLY-SAVVY HIGH-GROWTH MARKETS

THANK YOU

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