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Internal soul-searching presentation for the role of traditional content departments in the digital age
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DIGITAL DILEMMAS
VIGNETTES
INTEGRATIONS
THEME SONGS
S P O N S O R S H I P S
S P O R T S
MOVIE Tie UP
Digital
THE BRANDED CONTENT UNIVERSE
AFP
A C T I V A T I O N S
RADIO
BUT WITH THE TRANSITION FROM PRIME TIME TO MY TIME TRADITIONAL PLATFORMS ARE BECOMING OBSOLETE
SCORE 160 LIVES
WHICH BRINGS US TIME AND AGAIN INTO A TARANTINOESQUE SITUATION
WITH THE DIGITAL TEAM
SO IS DIGITAL JUST another platform
OR ARE WE SEEING THIS THE WRONG WAY
(AND IS THE ESP SCOPE LIMITED TO IDEATION SESSIONS &VIDEO PRODUCTION?)
X 1
X 1
X 5
X 4
X 3
THE CONTENT SKEW IS CHANGING
We need to arm ourselves With the right tools
THINK BIG THINK STUPID AND PLEASE BE ORIGINAL