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Today we are going to share the priceless experience which we got last summer. We
hope it might help your business next season (particularly if you are in restaurant business segment). This story is about how
to sell pizza with the help of Instagram. Are you ready to learn? Let’s go!
1. Don’t hide, my dear pizzalover, I will find you anyway!
Our delivery zone is in North Myrtle Beach. How can we find our potential customer with the help of Instagram even if we are not
followers of each other? Do you have any ideas? All right! We used the power of hashtag marketing. When tourists publish their
pictures on Instagram, they use hashtags. They leave hashtags the same way as inexperienced filcher leaves his finger prints. And we
were looking for such special “fingerprints”. It was #NorthMyrtleBeach hashtag. All we need to do is to use this
hashtags on the Instagram search engine. Instagram immediately presents latest results (latest posts which were marked with #NorthMyrtleBeach hashtag). So, now that we’ve found our
potential customers, what is the next step? “Send them coupon or tell them about pizza promotions!” – you’ll say! No! Never!
Because it’s a shattering [email protected]
2. Be smart, attentive, sincere and patient, and you will find customers’ love.
As we told before, don’t try to attack you potential customer with your advertising hype. On the other hand, pay a complement or press “like” button (it’s heart symbol on Instagram). This means,
pay sincere attention to the person. For example: “Awesome ocean view!”, “Good catch on the pier!”, “It’s an amazing
sunset!”, “Cool swimming trunks, buddy, nice choice”, etc. We hope you understand that people publish and share their pictures to get feedbacks. Give such feedbacks and be one step closer to
your pizza sale!
3. Be bright and attractive.
People are curious, it’s human nature, it’s human psychology. 99% of people whom you paid the compliment check your
Instagram page. They want to know who paid attention to them. In this situation your Instagram account has to be attractive. Post funny pictures with jokes and wise quotes every day. It helps your
potential customers to stay longer on your page and leave feedbacks to you. When your account has a lot of exiting pictures
people might be your followers and share your picture among their friends in the future. Sure, post your menu and coupons
(10% from all posts, not more).
Attention!!! Don’t forget to show your phone number and address in your Instagram profile settings.
Because when your new friends get hungry, they might remember your compliments and decide to
visit your restaurant or order pizza by phone.
If you want to launch your unique hashtagmarketing campaign, let us know!
Yours, #HOTAMASTER
