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What should we be doing? From his recent White Paper on digital initiatives, Dan will speak on a range of good practice in the area of digital engagement and participation.
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Digital Leadership: What should we be doing?
Dan Slee Walsall Council
My digital story...
In 1993...
Greetings from Brisbane
http://flic.kr/p/8vqnQQ
In 2005...
In 2005...
In 2012...
In 2008...
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Our social story 2013
67profiles
6 platforms
35,000sign-ups
170,000reach
Three things we learned...
How not to...
Some examples...
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Telford bloggers and Telford Council
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South Staffordshire Council
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@walsallwildlife
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@walsallwildlife
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@walsallwildlife
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100 per cent have Facebook and Twitter
97.5 per cent expect this to increase
Almost 40 per cent said trust and training were the biggest barriers.
Source: Best by West Midlands whitepaper July 2013
31Casestudies
Things we all need to do next
14111
Anyone can be a digital leader
1411
Your digital leaders may not be whe re you think the y are
1412
Share the swe ets
1413
http://www.youtube.com/watch?v=gRkKL8_-R9M
Tell the human story
1414
Use just enough of the internet - C arr i e B i sh o p
1415
Use it to solve problems, not because you can
1416
Have a digital communications specialist
1417
Share the success
1418
Tackle trust with training
1419
Press releases are dead
14110
Sie ze power, make your own network
14111
Don’t park illegally in Vilniushttp
://youtu.be/V-fWN0FmcIU
