Curiouser and Curiouser: Exposing the Collections Through Social Media

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  • Curiouser and CuriouserExposing Collections Through Social Media

    Alice Finding Tiny Door Behind The CurtainTenniel Illustrations for Alice in Wonderland1865Sir John TennielThe Project Gutenberg, www.gutenberg.net

  • INTRO: Where do we go from here? Maureen Lane & Brittany Baksa, Franklin & Marshall College

    FACEBOOK: Rachel Kassman, Development and Marketing Manager, The Jewish Museum of Maryland

    BLOGS: Erin Blasco, Education Specialist, the Smithsonians National Museum of American History

    TUMBLR: Heidi Herr, Outreach Coordinator for Department of Special Collections, Librarian for Philosophy and English, The Johns Hopkins University

    TWITTER: Zerah Jakub, Manager of Education Outreach and Leadership Programs at George Washington's Mount Vernon

    Q&A:

    Agenda

  • Join the conversation on twitter

    #MAAMsm (not case-sensitive)

    Giant Alice Watching Rabbit Run AwayTenniel Illustrations for Alice in Wonderland1865Sir John TennielThe Project Gutenberg, www.gutenberg.net

  • Social Media Toolkit

    http://bit.ly/19UGHzg

  • FACEBOOK

    Rachel Kassman Development and Marketing Manager

    The Jewish Museum of Marylandwww.facebook.com/jewishmuseummd

  • TOTAL IMAGES: 55,345

  • BloggingErin Blasco, Education Specialist, the Smithsonians National Museum of American History

  • Exposing collections through a blog

    What Im going to talk about: Why expose collections Just a little NMAH blog background Advice you can actually use from our most

    awesome posts

  • Why expose our collections? Indicators in public survey data and metrics Collections make us unique in a crowded market

    (History Channel, PBS, NatGeo) As digital storytellers, we know objects are great

    jumping off points for digital narrative on the blog

    @erinblascoblascoe@si.edu

  • Background on the blog

    Share the authentic voices of museum staff, community, volunteers, interns, leadership

    Learn in public, think out loud, bring readers behind the scenes

    Spark conversation and relevant connections to what people are talking about now

    @erinblascoblascoe@si.edu

  • Background on the blog

    September 2012 - September 2013 Google Analytics overview @erinblasco

    blascoe@si.edu

  • Epic win worth learning from #1

    Reader curiosity List format Post can deliver on

    the titles promise Cool angle on

    familiar topic Illustrated with

    collection objects

  • Frequently Googled question

    Good timing before the holiday

    Starts where the reader is; approachable

    @erinblascoblascoe@si.edu

    Epic win worth learning from #2

  • Epic win worth stealing from #3

    Posted along with big news of acquisition

    First person was ok here

    Familiar topic, new angle

    Duh, muppets

    @erinblascoblascoe@si.edu

  • @erinblascoblascoe@si.edu

  • A few changes that have worked well

    @erinblascoblascoe@si.edu

    Intro and teaser text above each post Send ego massage e-mails loaded with stats

  • Making invisible online readers more visible

    @erinblascoblascoe@si.edu

  • Make the editorial calendar an invitation to party

    @erinblascoblascoe@si.edu

  • TwitterZerah Jakub Manager of Education Outreach and Leadership Programs The Fred W. Smith National Library for the Study of George Washington at Mount Vernon

    @Zerahlynne @GWBooks

  • A little bit of history

    Twitter handle changed from @MVforTeachers to @GWBooks on August 29, 2013

  • OPPORTUNITIES

    #MuseumOlympicsHosted by @SFMOMA in 2012

    #MuseumSuperBowlHosted by @GettyMuseum in 2012 & 2013

  • Editorial Calendar..What Editorial Calendar? CHALLENGES

    To Schedule or Not To Schedule?

  • Scheduled Tweet with Ow.ly link to Collections image

  • Clicking the Ow.ly link brings you to a secondary site to view the image

  • A non-scheduled Tweet with an uploaded image allows your audience to view the image as part of the Tweet

    Look at that bling!

  • Editorial Calendar..What Editorial Calendar? CHALLENGES

    To Schedule or Not To Schedule?

    It takes time, but Find Excuses To Share

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