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will-railton
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sxsw
on mobile social platforms
brands are a window in which we can frame ourselves
driving cultural capital and social
status
we can take on multiple
personalities
we want brands to facilitate or amplify
so what do brands need to embrace?
perpetual careerism
speed of subculture
seeming rather than being
as seen on me
not all things to all people but all things
to my self image
thanks