Crowdsourcing and the Intersection with Consumer Engagement

#SocialShakeUp@bunterberg

Crowdsourcing &the Intersection with

Consumer Engagement

Bastian Unterberg


Hello #SocialShakeUp



Founding Idea


58.000+ creative talents


Jever / Harley Davidson

Broad spectrum of challenges from Future Living to


Coke CrateExploring the art of the possible in product design



to launching new brands


300+ challenges for large enterprise businesses (1bn+)


The Kickstart with a community of creative talent

The Brief The Social Creative Process

The Art of the Possible

The Filters

Standard process design



tweet to: @bunterberg At your #SocialShakeUp presentation about #crowdstorming and

@jovoto. I am interested in reading the #Crowdstorm book.


Crowdsourcing &the Intersection with Consumer Engagement


Consumer Engagement

&the Intersection with

Crowdsourcing


The one that has to take part in designing my

brand & product.


Casesfor those who are not



Image Courtesy: The Meta Picture

Great fans but ...


The creative canvas



1000+ ideas



Get the filter right


A record selling edition



Understand motivation to engage


Relevant storytelling


Content to explore possible futures



Existing successful marketing campaign



Extending the marketing campaign



Great content to fuel the existing campaign


Keep your promises



The problem


A solution?


Greenpeace Energy rEvolution

Lets change theworld


Thank you for your attention.

Now is a good time to ask questions.

Bastian [email protected]

or

@bunterberg on various channels

mailto:[email protected]


You don’t have any questions right now?

Then I have some for you!

Bastian [email protected]

or

@bunterberg on various channels

mailto:[email protected]


End

Social Media

Crowdsourcing and the Intersection with Consumer Engagement