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The story behind Falafel Day and Hummus Day, two holidays that went viral around the world. How Facebook, Twitter, press, blogs, etc. made these days a success.
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Creating an International Holiday
Background
The Idea
#HummusDay
I forgot about it
And then someone tweeted about it
And then people started writing about it
#FalafelDay
#FalafelDay 2014
Lessons
Keep it simple
Make something “shareable”
Be unique
Get ideas from others
Anyone can invent a holiday