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Top Home Care Brands on Facebook Q2-2015
In this report we looked at the top 13 home care brands on Facebook.
Read on to find out how brands like Bounty, Glade and Scotch-brite performed.
Key Findings
• Among the top 13 brands, Dawn was engaging best with their Fans.
• With a growth rate of 209%, Scotch-Brite enjoyed the
highest Fan Growth Rate.
• Tide posted the most “non brand related” content on their wall.
• 4,792 new Posts were written across these 13 ‘brand walls’. That’s an average of 4.1 Posts per day - per wall!
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Fans
Tide had the largest fan base of 4,039,735 while Scotch-Brite showed the highest fan growth of 209.28%.
Competitors
-50.00%
0.00%
50.00%
100.00%
150.00%
200.00%
250.00%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K 4,000K 4,500K
Gro
wth
%
Number of Fans
Lysol Downy Scotch-Brite Clorox DawnMr. Clean Seventh Generation Gain Detergents Tide BountyFebreze Swiffer Glade
Fans - Geography
Competitors
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
United States Countries < 2% Hong Kong Taiwan Canada
Jordan Other Countries Iraq United States Countries < 2%
Engagement - Posts
Seventh Generation published the greatest number of posts (112). Dawn had the highest average engagement, with a score of 1,000.
Competitors
0 20 40 60 80 100 120
0 200 400 600 800 1000 1200
Lysol
Downy
Scotch-Brite
Clorox
Dawn
Mr. Clean
Seventh…
Gain…
Tide
Bounty
Febreze
Swiffer
Glade
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement Breakdown
0 100000 200000 300000 400000 500000 600000 700000
Lysol
Downy
Scotch-Brite
Clorox
Dawn
Mr. Clean
Seventh Generation
Gain Detergents
Tide
Bounty
Febreze
Swiffer
Glade
Shares Comments Likes
Febreze received the most number of Likes (600,664), Febreze got the most number of Comments (14,510) and Swiffer had the most number of Shares (37,606).
Competitors
Most Engaging Brand Posts
Competitors
Febreze
Thu, Jun 25 at 12:01 PM EDT
Sneak peek: Soon you can eliminate loads of odors with Febreze + Tide Original Scent.
Engagement Score
Likes Comments Shares Sentiment
1,000
226,751
5,661
11,787
Positive
Swiffer
Mon, Jun 1 at 12:00 AM EDT
Dominate dusting…then the world. Get your Limited Edition Minions Swiffer Dusters, then go see Minio ..
Clorox
Tue, May 26 at 3:44 PM EDT
Inside Out opens in 3D June 19, and our headquarters is filled with excitement! To celebrate, we’ve ..
Engagement Score
Likes Comments Shares Sentiment
1,000
195,009
9,199
32,707
Positive
Engagement Score
Likes Comments Shares Sentiment
1,000
39,049
354
1,519
Positive
Most Engaging Brand Posts
Competitors
Dawn
Fri, May 22 at 5:00 PM EDT
Thank you to rescuers helping save oiled wildlife at #RefugioOilSpill. Get information at http://spr ..
Engagement Score
Likes Comments Shares Sentiment
1,000
150,572
2,054
8,665
Positive
Febreze
Thu, May 21 at 12:01 PM EDT
For T. rex, odor ex-stink-tion is unreachable. Lucky for you, there’s NOTICEables.
Swiffer
Wed, May 20 at 12:00 AM EDT
Don’t let allergens* ruin your day. Ruin their day with Swiffer 360° Dusters.
Engagement Score
Likes Comments Shares Sentiment
1,000
44,733
1,834
4,515
Positive
Engagement Score
Likes Comments Shares Sentiment
1,000
56,341
645
1,139
Positive
Fan Posts
0 200 400 600 800 1000 1200
Lysol
Downy
Scotch-Brite
Clorox
Dawn
Mr. Clean
Seventh Generation
Gain Detergents
Tide
Bounty
Febreze
Swiffer
Glade
Number of Fan Posts
Tide's Facebook Page saw the highest number of Fan posts (980).
Competitors
Sentiment Analysis
Dawn received the highest percentage of Positive Sentiment (46.00%).
Competitors
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Lysol
Scotch-Brite
Dawn
Mr. Clean
Gain Detergents
Tide
Bounty
Febreze
Swiffer
Glade
Downy
Clorox
Seventh Generation
Negative Neutral Positive
Brand Responses
Gain Detergents responded to the highest percentage of Fan posts (57.44%).
Competitors
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
0 1000 2000 3000 4000 5000 6000
% o
f F
an
Po
sts
Bra
nd
Re
spo
nd
ed
to
Average Response Time (mins)
Lysol Scotch-Brite Dawn Mr. Clean Gain DetergentsTide Bounty Febreze Swiffer GladeDowny Clorox Seventh Generation
Share Of Voice – Volume of Posts
Seventh Generation published the most with 112 posts, among the brands in "Competitors" Group.
Competitors
28%
5%
5%
1% 8%
2%
13%
10%
4%
17%
2%
4%
1%
Seventh Generation Lysol Clorox Mr. Clean Scotch-Brite
Gain Detergents Downy Tide Glade Bounty
Share Of Voice – Likes
Febreze received the largest volume of Likes (600,664), among the brands in "Competitors" Group.
Competitors
6% 5% 4%
2%
5%
3% 0%
2%
8%
0% 15%
30%
20%
Seventh Generation Lysol Clorox Mr. Clean Scotch-Brite
Gain Detergents Downy Tide Glade Bounty
Share Of Voice – Comments
Febreze received the largest volume of Comments (14,510), among the brands in "Competitors" Group.
Competitors
9%
6% 4%
5%
6%
9%
0% 5%
3% 0%
10%
22%
21%
Seventh Generation Lysol Clorox Mr. Clean Scotch-Brite
Gain Detergents Downy Tide Glade Bounty
Share Of Voice – Shares
Swiffer received the largest volume of Shares (37,606), among the brands in "Competitors" Group.
Competitors
10%
9% 2%
5%
2% 4%
0% 8%
2%
0%
11%
21%
26%
Seventh Generation Lysol Clorox Mr. Clean Scotch-Brite
Gain Detergents Downy Tide Glade Bounty
Campaign Comparison
0 1 2 3 4 5 6 7 8 9 10
0 100 200 300 400 500 600 700 800 900 1000
#lysolthat 2015(Lysol)
New Gain flings
Reviews(Gain…
#LoadsofHope(Tide)
#Wootheair(Febreze)
Swiffer WetJet (Swiffer)
Aruba Wave™(Glade)
#Tuckinturnoff(Downy)
Number of Posts
Engagement Score
Engagement Score Number of Posts
During this time period, Swiffer WetJet was the most engaging run by Swiffer. Lysol published the most (9) in its #lysolthat 2015 campaign.
Competitors
Generate Your Own Social Media Report
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Brand Overview
Tide
Fans 4,039,735
New Fans 19,701
Fan Growth .49%
Country Worldwide
Demographics Mostly Older, Female and Attached.
Tide has 19,701 new Likes and an audience base of 4,039,735 fans who are mostly Older, Female and Attached.
Tide
Brand Overview
Posts
Brand User
Engagement Score 204 Total Fan Posts 980
Total Posts 38 Brand Response Rate 33.67%
Total Likes 34,337 Average Reply Time 23 hrs, 25 mins
Total Comments 3,327 General Sentiment Neutral
Total Shares 11,589
Tide had 38 new Posts, and their most recent campaign is #LoadsofHope.
Content & Campaigns
Most Engaging Content Type Engagement
Oriented Posts Most Engaging Campaign #TideBits
Least Engaging Content Type Others Most Recent Campaign #LoadsofHope
Most Prolific Content Type Corporate Social
Responsibility Tide
Fan Growth
4,000,000
4,005,000
4,010,000
4,015,000
4,020,000
4,025,000
4,030,000
4,035,000
4,040,000
4,045,000
Tide had a growth rate of 0.49% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 4,039,735
New Fans 19,701
Tide
Engagement
0
100
200
300
400
500
600
700
800
900
1,000
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Tide had an engagement of 204 and the highest engagement was 911.
Tide
Community Analysis
Tide fans are mostly Older, Female and Attached. Tide fans are largely from United States followed by Canada.
Fan Demographics Distribution of Fans
Tide
48%
52%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 1,000K 2,000K 3,000K 4,000K
United States
Canada
Mexico
Philippines
Argentina
Indonesia
Taiwan
Italy
Chile
Korea
0
1
2
3
4 Tide posted a total of 38 Posts between
Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords used in the Posts
Frequency
Tide liquid bottles 10
Craft Details 7
Tide 7
TexasFloods 6
bit 5
Tide
26%
74%
Brand Participation Brand Non Participation
89%
6% 5%
Posititve Negative Neutral
Brand Posts - Engagement
Tide responded to 10 conversations generated by the 38 Posts they published.
Tide receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Tide
Most Engaging Brand Posts
Tide
Fri, Apr 17 at 1:45 PM EDT
Keep your knitting equipment, and the earth, tidy. Upcycle your large Tide liquid bottle into a #Tid ..
Engagement Score
Likes Comments Shares Sentiment
945
5,444
1,076
4,493
Positive
Fri, May 22 at 2:23 PM EDT
Add some junk to a trunk. Upcycle your Tide liquid bottles into a #TideKeepsies Plastic Bag Holder. ..
Fri, Apr 17 at 11:20 AM EDT
Take care of your garden, and the earth. Upcycle a Tide liquid bottle into a #TideKeepsies Watering ..
Engagement Score
Likes Comments Shares Sentiment
911
5,254
544
3,850
Positive
Engagement Score
Likes Comments Shares Sentiment
640
2,895
271
1,534
Positive
0 5 10 15 20 25
0 50 100 150 200 250 300 350
Videos
Photos
Plain Text
Links
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 100 200 300 400 500
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Tide posts were Videos, and posts with Videos received the highest engagement.
Most of Tide posts were published on Friday and posts on Friday received the highest engagement.
Brand Post Types
Days of the Week
Tide
0
10
20
30
40
50
60
70
80
90
100
Positive Neutral Negative Users posted a total of 980 Posts between
Apr 01, 2015 and Jun 30, 2015 on Tide's
wall.
User Posts
Top keywords used in the Posts
Frequency
Tide 380
P&G Tide Pods 100
clothes 97
laundry 94
product 91
Tide
34%
66%
Brand Participation Brand Non Participation
39%
8%
53%
Posititve Negative Neutral
User Posts - Engagement
Tide responded to 330 conversations generated by the 980 Posts fans published.
Tide appears to participate more when Fan conversations have greater positive vibes than negative.
Brand Responses Sentiment of User Posts
Tide
Content Intel
0 1 2 3 4 5 6 7 8 9
0 50 100 150 200 250 300 350 400 450
Product Oriented Posts
Brand News
Others
Corporate Social…
Ad Campaigns
Contest
Engagement Oriented…
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Tide posts were around 'Corporate Social Responsibility', and posts around 'Engagement Oriented Posts' received the highest engagement.
Tide
0 1 2 3 4 5
0 200 400 600 800
Home Care Advice
Other Advice
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3
0 20 40 60 80 100
Festival/Greeting
s
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Content Intel
In Posts about Home Care,Tide Home Care Advice posts received the highest engagement.
In Posts about General Happenings,Tide Current Affairs received the highest engagement.
About Home Care About General Happenings
Tide
0 2 4 6 8 10
0 200 400 600
#LoadsofHope
Tide Pods
#TideKeepsies
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 200 400 600
#LoadsofHope
Tide Pods
#TideKeepsies
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Between Apr 01, 2015 and Jun 30, 2015, #TideKeepsies was the most engaging campaign run by Tide.
Overall, #TideKeepsies engaged the best out of the recent 3 campaigns run by Tide.
Apr 01, 2015 - Jun 30, 2015 Entire Campaign
Tide
Brand Overview
Scotch-Brite
Fans 2,530,811
New Fans 1,712,529
Fan Growth 67.67%
Country Worldwide
Demographics Mostly Older, Female and Single
Scotch-Brite has 1,712,529 new Likes and an audience base of 2,530,811 fans who are mostly Older, Female and Single
Scotch-Brite
Brand Overview
Posts
Brand
User
Engagement Score 504
Total Fan Posts 371
Total Posts 33
Brand Response Rate 6.20%
Total Likes 92,833
Average Reply Time 1 day, 13 hrs, 47 mins
Total Comments 3,676
General Sentiment Neutral
Total Shares 2,421
Scotch-Brite had 33 new Posts.
Scotch-Brite
Fan Growth
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
Scotch-Brite had a growth rate of 67.67% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 2,530,811
New Fans 1,712,529
Scotch-Brite
Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Scotch-Brite had an engagement of 504 and the highest engagement was 974.
Scotch-Brite
Community Analysis
Scotch-Brite fans are mostly Older, Female and Single Scotch-Brite fans are largely from United States followed by Iraq.
Fan Demographics Distribution of Fans
Scotch-Brite
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60% 80%
Single
In a Relationship
Engaged
Married
0K 200K 400K 600K 800K 1,000K
United States
Iraq
Jordan
Canada
Yemen
Saudi Arabia
Kuwait
Malaysia
Lebanon
0
1
2
3 Scotch-Brite posted a total of 33 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords used in the Posts
Frequency
mess 3
scour pads 2
scrubbing power 2
Scotch-Brite showers
2
EXTREME SCRUB Dishwand
2
Scotch-Brite
21%
79%
Brand Participation Brand Non Participation
85%
6%
9%
Posititve Negative Neutral
Brand Posts - Engagement
Scotch-Brite responded to 7 conversations generated by the 33 Posts they published.
Scotch-Brite receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Scotch-Brite
Most Engaging Brand Posts
Scotch-Brite
Mon, Jun 15 at 12:09 PM EDT
Today and every day.
Engagement Score
Likes Comments Shares Sentiment
974
14,021
149
477
Positive
Tue, Jun 9 at 11:00 AM EDT
It’s a good thing they’re cute.
Fri, May 8 at 12:00 PM EDT
Rather than breakfast in bed, 70% of moms would like the house cleaned. Hint. Hint.
Engagement Score
Likes Comments Shares Sentiment
938
12,460
80
206
Positive
Engagement Score
Likes Comments Shares Sentiment
848
6,348
193
281
Positive
0 5 10 15 20 25 30
0 100 200 300 400 500 600 700
Photos
Links
Videos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 200 400 600 800
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Scotch-Brite posts were Photos, and posts with Photos received the highest engagement.
Most of Scotch-Brite posts were published on Monday and posts on Friday received the highest engagement.
Brand Post Types
Days of the Week
Scotch-Brite
0
20
40
60
80
100
120
Positive Neutral Negative Users posted a total of 371 Posts between
Apr 01, 2015 and Jun 30, 2015 on Scotch-
Brite's wall.
User Posts
Top keywords used in the Posts
Frequency
Scotch-Brite 344
Vibe 75
Un 38
recuerda que 38
lo necesario lo 38
Scotch-Brite
6%
94%
Brand Participation Brand Non Participation
3%
11%
86%
Posititve Negative Neutral
User Posts - Engagement
Scotch-Brite responded to 23 conversations generated by the 371 Posts fans published.
Scotch-Brite appears to participate more when Fan conversations have greater negative vibes than positive.
Brand Responses Sentiment of User Posts
Scotch-Brite
Brand Overview
Febreze
Fans 1,965,927
New Fans 92,031
Fan Growth 4.68%
Country United States
Febreze has 92,031 new Likes and an audience base of 1,965,927 fans.
Febreze
Brand Overview
Posts
Brand
User
Engagement Score 996
Total Fan Posts 244
Total Posts 17
Brand Response Rate 38.93%
Total Likes 600,664
Average Reply Time 19 hrs, 35 mins
Total Comments 14,510
General Sentiment Neutral
Total Shares 30,441
Febreze had 17 new Posts, and their most recent campaign is #Wootheair.
Febreze
Fan Growth
1,820,000
1,840,000
1,860,000
1,880,000
1,900,000
1,920,000
1,940,000
1,960,000
1,980,000
Febreze had a growth rate of 4.68% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 1,965,927
New Fans 92,031
Febreze
Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Febreze had an engagement of 996 and the highest engagement was 1000.
Febreze
Community Analysis
Unmetric could not retrieve Demographic Profile Data for this brand.
Febreze fans are largely from United States followed by Canada.
Fan Demographics Distribution of Fans
Febreze
100
%
UnKnown
0% 50% 100% 150%
UnKnown
0% 50% 100% 150%
UnKnown
0K 500K 1,000K 1,500K 2,000K
United States
Canada
Puerto Rico
United Kingdom
Germany
Mexico
France
India
Malaysia
0
1
2
3 Febreze posted a total of 17 Posts between
Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords used in the Posts
Frequency
odors 3
fresh you’ll wanna 2
NOTICEables 2
odor-eliminating crowd-pleaser
2
moms 2
Febreze
53%
47%
Brand Participation Brand Non Participation
Brand Posts - Engagement
Febreze responded to 9 conversations generated by the 17 Posts they published.
Brand Responses
Febreze
Most Engaging Brand Posts
Febreze
Thu, Jun 25 at 12:01 PM EDT
Sneak peek: Soon you can eliminate loads of odors with Febreze + Tide Original Scent.
Engagement Score
Likes Comments Shares Sentiment
1,000
226,751
5,661
11,787
Positive
Thu, May 21 at 12:01 PM EDT
For T. rex, odor ex-stink-tion is unreachable. Lucky for you, there’s NOTICEables.
Sun, Apr 26 at 12:01 AM EDT
Fabric Refresher makes soft surfaces so fresh you’ll wanna switch spots with the dog.
Engagement Score
Likes Comments Shares Sentiment
1,000
44,733
1,834
4,515
Positive
Engagement Score
Likes Comments Shares Sentiment
1,000
164,593
4,477
8,028
Positive
0 5 10 15 20
0 200 400 600 800 1000 1200
Photos
Videos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 500 1,000 1,500
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Febreze posts were Photos, and posts with Photos received the highest engagement.
Most of Febreze posts were published on Thursday and posts on Sunday received the highest engagement.
Brand Post Types
Days of the Week
Febreze
0
1
2
3
4
5
6
7
8
9
10
Positive Neutral Negative Users posted a total of 244 Posts between
Apr 01, 2015 and Jun 30, 2015 on Febreze's
wall.
User Posts
Top keywords used in the Posts
Frequency
product 49
scent 26
commercial 15
spray 15
Febreeze 11
Febreze
39%
61%
Brand Participation Brand Non Participation
40%
16%
44%
Posititve Negative Neutral
User Posts - Engagement
Febreze responded to 95 conversations generated by the 244 Posts fans published.
Febreze appears to participate more when Fan conversations have greater positive vibes than negative.
Brand Responses Sentiment of User Posts
Febreze
Brand Overview
Lysol
Fans 2,187,850
New Fans 14,679
Fan Growth .67%
Country Worldwide
Demographics Mostly Older, Female and Attached.
Lysol has 14,679 new Likes and an audience base of 2,187,850 fans who are mostly Older, Female and Attached.
Lysol
Brand Overview
Posts
Brand
User
Engagement Score 688
Total Fan Posts 149
Total Posts 18
Brand Response Rate 47.65%
Total Likes 101,144
Average Reply Time 20 hrs, 6 mins
Total Comments 4,202
General Sentiment Neutral
Total Shares 12,449
Lysol had 18 new Posts, and their most recent campaign is #lysolthat 2015.
Lysol
Fan Growth
2,160,000
2,165,000
2,170,000
2,175,000
2,180,000
2,185,000
2,190,000
Lysol had a growth rate of 0.67% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 2,187,850
New Fans 14,679
Lysol
Engagement
0
100
200
300
400
500
600
700
800
900
1,000
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Lysol had an engagement of 688 and the highest engagement was 936.
Lysol
Community Analysis
Lysol fans are mostly Older, Female and Attached. Lysol fans are largely from United States followed by Puerto Rico.
Fan Demographics Distribution of Fans
Lysol
8%
92%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K 2,000K 2,500K
United States
Puerto Rico
Canada
Mexico
Philippines
India
United Kingdom
Costa Rica
Pakistan
New Zealand
0
1
2
3 Lysol posted a total of 18 Posts between
Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords used in the Posts
Frequency
real moms 6
babies 5
easy one-click 3
99.9 2
germs 2
Lysol
28%
72%
Brand Participation Brand Non Participation
Brand Posts - Engagement
Lysol responded to 5 conversations generated by the 18 Posts they published.
Brand Responses
Lysol
Most Engaging Brand Posts
Lysol
Mon, Apr 20 at 6:23 PM EDT
Mom and baby, taking on the world together! Watch real moms experiencing the joys and challenges of ..
Engagement Score
Likes Comments Shares Sentiment
988
16,352
510
3,356
Positive
Mon, May 18 at 12:00 AM EDT
Watch as real moms discover that meal time can be as frustrating as it is funny. Ponchos recommended ..
Mon, Apr 27 at 12:00 AM EDT
Watch real moms embrace the hurdles, happiness, and humor that comes with a growing baby bump.
Engagement Score
Likes Comments Shares Sentiment
930
12,052
420
1,723
Positive
Engagement Score
Likes Comments Shares Sentiment
923
8,990
466
1,891
Positive
0 2 4 6 8 10
0 200 400 600 800 1000
Photos
Videos
Links
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Lysol posts were Videos, and posts with Videos received the highest engagement.
Most of Lysol posts were published on Monday and posts on Sunday received the highest engagement.
Brand Post Types
Days of the Week
Lysol
0
5
10
15
20
25
30
35
Positive Neutral Negative Users posted a total of 149 Posts between
Apr 01, 2015 and Jun 30, 2015 on Lysol's
wall.
User Posts
Top keywords used in the Posts
Frequency
Lysol 64
posts 31
everyone 30
product 30
Lysol products 10
Lysol
48%
52%
Brand Participation Brand Non Participation
27%
9% 64%
Posititve Negative Neutral
User Posts - Engagement
Lysol responded to 71 conversations generated by the 149 Posts fans published.
Lysol appears to participate more when Fan conversations have greater positive vibes than negative.
Brand Responses Sentiment of User Posts
Lysol
Brand Overview
Bounty
Fans 1,603,308
New Fans -1,228
Fan Growth -.08%
Country United States
Demographics Mostly Older, Female and Attached.
Bounty has -1,228 new Likes and an audience base of 1,603,308 fans who are mostly Older, Female and Attached.
Bounty
Brand Overview
Posts
Brand
User
Engagement Score 6
Total Fan Posts 160
Total Posts 69
Brand Response Rate 46.25%
Total Likes 1,444
Average Reply Time 1 day, 3 hrs, 46 mins
Total Comments 115
General Sentiment Neutral
Total Shares 157
Bounty had 69 new Posts.
Bounty
Fan Growth
1,599,000
1,600,000
1,601,000
1,602,000
1,603,000
1,604,000
1,605,000
Bounty had a growth rate of -0.08% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 1,603,308
New Fans -1,228
Bounty
Engagement
0
5
10
15
20
25
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Bounty had an engagement of 6 and the highest engagement was 20.
Bounty
Community Analysis
Bounty fans are mostly Older, Female and Attached. Bounty fans are largely from United States followed by Taiwan.
Fan Demographics Distribution of Fans
Bounty
7%
93%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K
United States
Taiwan
Hong Kong
Malaysia
Indonesia
Philippines
Canada
Italy
Thailand
0
1
2
3 Bounty posted a total of 69 Posts between
Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords used in the Posts
Frequency
Bounty 27
NEW Bounty Quilted
17
Bounty Quilted Napkins
14
Quicker Picker-Upper
6
extra-absorbent Bounty
5
Bounty
1%
99%
Brand Participation Brand Non Participation
43%
6%
51%
Posititve Negative Neutral
Brand Posts - Engagement
Bounty responded to 1 conversations generated by the 69 Posts they published.
Bounty receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Bounty
Most Engaging Brand Posts
Bounty
Tue, Apr 21 at 8:26 PM EDT
Bounty + Dawn = Sud-sational cleaning power! See for yourself, find a roll in the paper towel aisle.
Engagement Score
Likes Comments Shares Sentiment
20
43
12
8
Positive
Fri, Jun 26 at 8:47 PM EDT
While the family’s away, the cat will play. Fix any feline faux pas with the Quicker Picker-Upper!
Thu, Jun 25 at 5:13 PM EDT
Grunge was glorious, BIG was notorious, and spills were a little less laborious thanks to Bounty.
Engagement Score
Likes Comments Shares Sentiment
19
50
3
11
Positive
Engagement Score
Likes Comments Shares Sentiment
19
20
1
15
Uncategori
zed
0 10 20 30 40 50
0 2 4 6 8 10 12
Plain Text
Photos
Videos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 2 4 6 8
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Bounty posts were Photos, and posts with Videos received the highest engagement.
Most of Bounty posts were published on Thursday and posts on Friday received the highest engagement.
Brand Post Types
Days of the Week
Bounty
0
2
4
6
8
10
12
14
16
18
Positive Neutral Negative Users posted a total of 160 Posts between
Apr 01, 2015 and Jun 30, 2015 on Bounty's
wall.
User Posts
Top keywords used in the Posts
Frequency
paper towels 52
Bounty 48
roll 16
Dawn 16
products 16
Bounty
46%
54%
Brand Participation Brand Non Participation
37%
11%
52%
Posititve Negative Neutral
User Posts - Engagement
Bounty responded to 74 conversations generated by the 160 Posts fans published.
Bounty appears to participate more when Fan conversations have greater positive vibes than negative.
Brand Responses Sentiment of User Posts
Bounty
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