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Top Cruise Lines in USA on Facebook Q2-2015
In this report we looked at the top 10 US Cruise Lines on Facebook.
Read on to find out how their social media performance stacked up against the
competition.
Key Findings
• Among the 10 brands, Disney Cruise Line was engaging best with their Fans.
• With a growth rate of 7.3%, Royal Caribbean International
enjoyed the highest Fan Growth Rate among US Cruise Lines.
• 18,359 new Posts were written across these 10 ‘brand walls’. That’s an average of 20.2 Posts per day - per wall!.
• Among the 10 US Cruise Lines brands, Royal Caribbean International posted the most “non brand related” content on their wall.
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Fans
Carnival Cruise Lines had the largest fan base of 3,128,518 while Royal Caribbean International showed the highest fan growth of 7.29%.
Comparison of US Cruise Lines
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
8.00%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K
Gro
wth
%
Number of Fans
Celebrity Cruises Carnival Cruise Lines Princess Cruises Royal Caribbean InternationalAzamara Club Cruises Holland America Line Viking River Cruises Norwegian Cruise LineSeabourn Cruise Disney Cruise Line
Fans - Geography
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Celebrity
Cruises
Disney Cruise
Line
Viking River
Cruises
Seabourn
Cruise
Holland
America Line
Azamara Club
Cruises
Royal
Caribbean
International
Princess
Cruises
Carnival
Cruise Lines
Norwegian
Cruise Line
United States Philippines Countries < 2% Canada Spain
Brazil Australia Other Countries Netherlands United Kingdom
Comparison of US Cruise Lines
Conversations
Azamara Club Cruises had the highest PTAT of 2.57% as a percentage of its average number of Fans during this time period.
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K
Pe
op
le t
alk
ing
ab
ou
t (a
s %
of
Fa
ns)
Average Number of Fans
Celebrity Cruises Carnival Cruise Lines Princess Cruises Azamara Club CruisesRoyal Caribbean International Viking River Cruises Holland America Line Seabourn CruiseNorwegian Cruise Line Disney Cruise Line
Comparison of US Cruise Lines
Engagement - Posts
Azamara Club Cruises published the greatest number of posts (255). Disney Cruise Line had the highest average engagement, with a score of 792.
0 50 100 150 200 250 300
0 100 200 300 400 500 600 700 800 900
Celebrity…
Carnival…
Princess…
Royal…
Azamara…
Holland…
Viking River…
Norwegian…
Seabourn…
Disney…
Number of Posts
Engagement Score
Engagement Score Number of Posts
Comparison of US Cruise Lines
Engagement Breakdown
0 100000 200000 300000 400000 500000 600000 700000 800000
Celebrity Cruises
Carnival Cruise Lines
Princess Cruises
Royal Caribbean International
Azamara Club Cruises
Holland America Line
Viking River Cruises
Norwegian Cruise Line
Seabourn Cruise
Disney Cruise Line
Likes Comments Shares
Carnival Cruise Lines received the most number of Likes (670,522), Carnival Cruise Lines got the most number of Comments (51,441) and Disney Cruise Line had the most number of Shares (58,082).
Comparison of US Cruise Lines
Most Engaging Brand Posts
Azamara Club Cruises
Wed, Jun 24 at 10:20 AM EDT
Not all cruises are created equal. Visit www.azamaraclubcruises.com to discover voyages
for true tra ..
Engagement Score
Likes Comments Shares Sentiment
1,000
15,822
192
939
Positive
Disney Cruise Line
Sat, Jun 20 at 7:30 PM EDT
Set sail with Disney Cruise Line this fall on a Halloween on the High Seas cruise:
Azamara Club Cruises
Sun, Jun 7 at 10:54 AM EDT
#Travel is best when you're with the one you love! Book by June 30 and receive 50% off the cruise fa ..
Engagement Score
Likes Comments Shares Sentiment
1,000
27,629
3,078
10,696
Positive
Engagement Score
Likes Comments Shares Sentiment
1,000
12,187
182
760
Positive
Comparison of US Cruise Lines
Most Engaging Brand Posts
Disney Cruise Line
Mon, May 18 at 11:35 AM EDT
From skyscrapers to the southwest, set your sights on the sea with exciting new itineraries for Disn ..
Engagement Score
Likes Comments Shares Sentiment
1,000
33,968
2,013
7,278
Positive
Carnival Cruise Lines
Wed, Apr 29 at 2:05 PM EDT
If you haven’t met our newest ship yet, now’s the time! Carnival Vista is taking us on a virtual tou ..
Azamara Club Cruises
Thu, Apr 23 at 3:55 PM EDT
Smaller ships mean better parking. When we visit Venice, we dock within walking distance to everythi ..
Engagement Score
Likes Comments Shares Sentiment
1,000
27,927
7,290
20,021
Positive
Engagement Score
Likes Comments Shares Sentiment
1,000
5,375
197
535
Positive
Comparison of US Cruise Lines
Fan Posts
0 1000 2000 3000 4000 5000 6000
Carnival Cruise Lines
Celebrity Cruises
Princess Cruises
Azamara Club Cruises
Royal Caribbean International
Viking River Cruises
Holland America Line
Seabourn Cruise
Norwegian Cruise Line
Disney Cruise Line
Number of Fan Posts
Carnival Cruise Lines's Facebook Page saw the highest number of Fan posts (5,099).
Comparison of US Cruise Lines
Sentiment Analysis
Seabourn Cruise received the highest percentage of Positive Sentiment (57.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Carnival Cruise Lines
Viking River Cruises
Seabourn Cruise
Celebrity Cruises
Princess Cruises
Azamara Club Cruises
Royal Caribbean International
Holland America Line
Norwegian Cruise Line
Disney Cruise Line
Negative Neutral Positive
Comparison of US Cruise Lines
Brand Responses
Carnival Cruise Lines responded to the highest percentage of Fan posts (50.26%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
0 500 1000 1500 2000 2500 3000% o
f F
an
Po
sts
Bra
nd
Re
spo
nd
ed
to
Average Response Time (mins)
Carnival Cruise Lines Viking River Cruises Seabourn Cruise Celebrity CruisesPrincess Cruises Azamara Club Cruises Royal Caribbean International Holland America LineNorwegian Cruise Line Disney Cruise Line
Comparison of US Cruise Lines
Share Of Voice – Volume of Posts
Azamara Club Cruises published the most with 255 posts, among US Cruise Lines.
9%
7%
9%
5%
11%
11% 5%
24%
3%
16%
Royal Caribbean International Disney Cruise Line Princess Cruises Holland America Line
Celebrity Cruises Carnival Cruise Lines Viking River Cruises Azamara Club Cruises
Comparison of US Cruise Lines
Share Of Voice – Likes
Carnival Cruise Lines received the largest volume of Likes (670,522), among US Cruise Lines.
15%
16%
12%
4% 4%
28%
2%
4%
0% 15%
Royal Caribbean International Disney Cruise Line Princess Cruises Holland America Line
Celebrity Cruises Carnival Cruise Lines Viking River Cruises Azamara Club Cruises
Comparison of US Cruise Lines
Share Of Voice – Comments
Carnival Cruise Lines received the largest volume of Comments (51,441), among US Cruise Lines.
12%
12%
13%
5% 5%
36%
2%
2% 1% 12%
Royal Caribbean International Disney Cruise Line Princess Cruises Holland America Line
Celebrity Cruises Carnival Cruise Lines Viking River Cruises Azamara Club Cruises
Comparison of US Cruise Lines
Share Of Voice – Shares
Disney Cruise Line received the largest volume of Shares (58,082), among US Cruise Lines.
11%
27%
9%
2%
3%
26%
2% 4%
1% 15%
Royal Caribbean International Disney Cruise Line Princess Cruises Holland America Line
Celebrity Cruises Carnival Cruise Lines Viking River Cruises Azamara Club Cruises
Comparison of US Cruise Lines
Generate Your Own Social Media Report
This report was generated entirely by
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It took minutes to create.
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Brand Overview
Royal Caribbean International
Fans 2,969,625
New Fans 201,760
Fan Growth 6.79%
Country United States
Demographics Mostly Older, Female and Attached.
Royal Caribbean International has 201,760 new Likes and an audience base of 2,969,625 fans who are mostly Older, Female and Attached.
Royal Caribbean International
Brand Overview
Posts
Brand User
Engagement Score 383 Total Fan Posts 2,929
Total Posts 95 Brand Response Rate 14.37%
Total Likes 356,151 Average Reply Time 6 hrs, 39 mins
Total Comments 17,419 General Sentiment Neutral
Total Shares 23,247
Royal Caribbean International had 95 new Posts, and their most recent campaign is #VowToWOW.
Content & Campaigns
Most Engaging Content Type Photos Most Engaging Campaign #QuantumOfTheSea
s
Least Engaging Content Type Travel Destination
Information Most Recent Campaign #VowToWOW
Most Prolific Content Type Like
This/Engagement Oriented Posts
Fan Growth
2,650,000
2,700,000
2,750,000
2,800,000
2,850,000
2,900,000
2,950,000
3,000,000
Royal Caribbean International had a growth rate of 6.79% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 2,969,625
New Fans 201,760
Royal Caribbean International
Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Royal Caribbean International had an engagement of 383 and the highest engagement was 1000.
Royal Caribbean International
Community Analysis
Royal Caribbean International fans are mostly Older, Female and Attached.
Royal Caribbean International fans are largely from United States followed by Canada.
Fan Demographics Distribution of Fans
Royal Caribbean International
30%
70%
male female
0% 5% 10% 15% 20% 25%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K
United States
Canada
Portugal
Norway
Ireland
Romania
Ecuador
Tunisia
South Africa
Germany
0
1
2
3
4 Royal Caribbean International posted a
total of 95 Posts between Apr 01, 2015 and
Jun 30, 2015.
Brand Posts
Top keywords used in the Posts
Frequency
Seas 9
adventure 7
Anthem 5
Photo thanks 4
Caribbean 3
Royal Caribbean International
54%
46%
Brand Participation Brand Non Participation
98%
1% 1%
Posititve Negative Neutral
Brand Posts - Engagement
Royal Caribbean International responded to 51 conversations generated by the 95 Posts they published.
Royal Caribbean International receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Royal Caribbean International
Most Engaging Brand Posts
Wed, Apr 15 at 12:35 PM EDT
The newest addition to the Royal family. Welcome, Anthem of the Seas.
Engagement Score
Likes Comments Shares Sentiment
1,000
100,636
3,865
5,186
Positive
Mon, Jun 1 at 3:00 PM EDT
Cruise, beach, sleep, repeat.
Sat, May 30 at 3:05 PM EDT
Not enough weekend, never enough cruise.
Engagement Score
Likes Comments Shares Sentiment
759
8,569
552
983
Positive
Engagement Score
Likes Comments Shares Sentiment
647
7,826
258
636
Positive
Royal Caribbean International
0 20 40 60 80
0 100 200 300 400 500
Videos
Photos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 200 400 600 800
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Royal Caribbean International posts were Photos, and posts with Photos received the highest engagement.
Most of Royal Caribbean International posts were published on Thursday and posts on Wednesday received the highest engagement.
Brand Post Types
Days of the Week
Royal Caribbean International
0
10
20
30
40
50
60
70
80
90
100
1-Apr 8-Apr 15-
Apr
22-
Apr
29-
Apr
6-May 13-
May
20-
May
27-
May
3-Jun 10-Jun17-Jun24-Jun
Positive Neutral Negative Users posted a total of 2,929 Posts
between Apr 01, 2015 and Jun 30, 2015 on
Royal Caribbean International's wall.
User Posts
Top keywords used in the Posts
Frequency
Royal Caribbean International
1702
Seas 1056
cruise 607
ship 358
day 326
Royal Caribbean International
15%
85%
Brand Participation Brand Non Participation
43%
4%
53%
Posititve Negative Neutral
User Posts - Engagement
Royal Caribbean International responded to 426 conversations generated by the 2,929 Posts fans published.
Royal Caribbean International appears to participate more when Fan conversations have greater positive vibes than negative.
Brand Responses Sentiment of User Posts
Royal Caribbean International
Content Intel
0 5 10 15 20 25 30 35
0 100 200 300 400 500 600
Brand News
Others
Deals
Travel Destination…
Event
Food
Photos
Contest
Social Cause/Good…
Question to fans
Facebook App
Occasion driven deals
Like This/Engagement…
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Royal Caribbean International posts were around 'Like This/Engagement Oriented Posts', and posts around 'Photos' received the highest engagement.
Royal Caribbean International
0 1 2 3
0 100 200 300
Sector News
Fact
Others
Advice/Tips
Travel Destination…
Event
Question to fans
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3
0 50 100 150 200
On Social Media
On Sports
Others
Entertainment
Question to fans
Festival/Greetin…
Technology
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Content Intel
In Posts about Hospitality,Royal Caribbean International Question to fans posts received the highest engagement.
In Posts about General Happenings,Royal Caribbean International Festival/Greetings received the highest engagement.
About Hospitality About General Happenings
Royal Caribbean International
0 10 20 30 40
0 200 400 600 800
#VowToWOW
#QuantumOfTheSeas
#royalwow
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Overall, #QuantumOfTheSeas engaged the best out of the recent 3 campaigns run by Royal Caribbean International.
Entire Campaign
Royal Caribbean International
Brand Overview
Carnival Cruise Lines
Fans 3,128,518
New Fans 111,844
Fan Growth 3.57%
Country United States
Demographics Mostly Older, Female and Attached.
Carnival Cruise Lines has 111,844 new Likes and an audience base of 3,128,518 fans who are mostly Older, Female and Attached.
Carnival Cruise Lines
Brand Overview
Posts
Brand User
Engagement Score 567 Total Fan Posts 5,077
Total Posts 115 Brand Response Rate 50.11%
Total Likes 670,522 Average Reply Time 2 hrs, 43 mins
Total Comments 51,441 General Sentiment Neutral
Total Shares 56,275
Carnival Cruise Lines had 115 new Posts, and their most recent campaign is #Guessthedestination.
Campaigns
Most Engaging Campaign Fun-a-thon
Most Recent Campaign #Guessthedestinatio
n
Carnival Cruise Lines
Fan Growth
2,940,000
2,960,000
2,980,000
3,000,000
3,020,000
3,040,000
3,060,000
3,080,000
3,100,000
3,120,000
3,140,000
Carnival Cruise Lines had a growth rate of 3.57% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 3,128,518
New Fans 111,844
Carnival Cruise Lines
Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Carnival Cruise Lines had an engagement of 567 and the highest engagement was 997.
Carnival Cruise Lines
Community Analysis
Carnival Cruise Lines fans are mostly Older, Female and Attached.
Carnival Cruise Lines fans are largely from United States followed by Canada.
Fan Demographics Distribution of Fans
Carnival Cruise Lines
26%
74%
male female
0% 5% 10% 15% 20% 25%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 1,000K 2,000K 3,000K
United States
Canada
Australia
Puerto Rico
Philippines
India
Indonesia
Mexico
United Kingdom
0
1
2
3
4 Carnival Cruise Lines posted a total of 115
Posts between Apr 01, 2015 and Jun 30,
2015.
Brand Posts
Top keywords used in the Posts
Frequency
CarnivalCruise 29
cruise 13
answer 13
Funsetters 12
Full terms 12
Carnival Cruise Lines
2%
98%
Brand Participation Brand Non Participation
100%
0% 0%
Posititve Negative Neutral
Brand Posts - Engagement
Carnival Cruise Lines responded to 2 conversations generated by the 115 Posts they published.
Carnival Cruise Lines receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Carnival Cruise Lines
Most Engaging Brand Posts
Wed, Apr 29 at 2:05 PM EDT
If you haven’t met our newest ship yet, now’s the time! Carnival Vista is taking us on a virtual tou ..
Engagement Score
Likes Comments Shares Sentiment
1,000
27,927
7,290
20,021
Positive
Fri, May 8 at 10:01 PM EDT
Tonight, the water slide rests. Tomorrow, it’s back to being a wild ride.
Sun, Jun 7 at 5:03 PM EDT
Ooh, this is sexy. Someone cue up a 90’s slow jam real quick. #Heeeeeeeeyyyyy #sunsetsunday #Carniv
..
Engagement Score
Likes Comments Shares Sentiment
973
37,016
1,085
1,331
Positive
Engagement Score
Likes Comments Shares Sentiment
966
38,774
834
977
Positive
Carnival Cruise Lines
0 20 40 60 80 100
0 200 400 600 800 1,000
Plain Text
Photos
Videos
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25
0 200 400 600 800 1,000
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Carnival Cruise Lines posts were Photos, and posts with Videos received the highest engagement.
Most of Carnival Cruise Lines posts were published on Friday and posts on Wednesday received the highest engagement.
Brand Post Types
Days of the Week
Carnival Cruise Lines
0
20
40
60
80
100
120
140
160
180
1-Apr 8-Apr 15-
Apr
22-
Apr
29-
Apr
6-May 13-
May
20-
May
27-
May
3-Jun 10-Jun17-Jun24-Jun
Positive Neutral Negative Users posted a total of 5,077 Posts
between Apr 01, 2015 and Jun 30, 2015 on
Carnival Cruise Lines's wall.
User Posts
Top keywords used in the Posts
Frequency
Carnival Cruise Lines 1244
Carnival 872
cruise 791
days 527
time 522
Carnival Cruise Lines
50%
50%
Brand Participation Brand Non Participation
42%
7%
51%
Posititve Negative Neutral
User Posts - Engagement
Carnival Cruise Lines responded to 2,563 conversations generated by the 5,077 Posts fans published.
Carnival Cruise Lines appears to participate more when Fan conversations have greater positive vibes than negative.
Brand Responses Sentiment of User Posts
Carnival Cruise Lines
0 5 10 15
0 500 1000 1500
#Guessthedestinatio
n
#ThanksAndGiving
Fun-a-thon
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Overall, Fun-a-thon engaged the best out of the recent 3 campaigns run by Carnival Cruise Lines.
Entire Campaign
Carnival Cruise Lines
Brand Overview
Disney Cruise Line
Fans 1,505,393
New Fans 63,206
Fan Growth 4.20%
Country United States
Demographics Mostly Older, Female and Attached.
Disney Cruise Line has 63,206 new Likes and an audience base of 1,505,393 fans who are mostly Older, Female and Attached.
Disney Cruise Line
Brand Overview
Posts
Brand User
Engagement Score 792 Total Fan Posts 811
Total Posts 77 Brand Response Rate 0.00%
Total Likes 370,332 Average Reply Time 0 sec
Total Comments 17,730 General Sentiment Neutral
Total Shares 58,082
Disney Cruise Line had 77 new Posts.
Disney Cruise Line
Fan Growth
1,400,000
1,420,000
1,440,000
1,460,000
1,480,000
1,500,000
1,520,000
Disney Cruise Line had a growth rate of 4.20% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 1,505,393
New Fans 63,206
Disney Cruise Line
Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Disney Cruise Line had an engagement of 792 and the highest engagement was 1000.
Disney Cruise Line
Community Analysis
Disney Cruise Line fans are mostly Older, Female and Attached.
Disney Cruise Line fans are largely from United States followed by Canada.
Fan Demographics Distribution of Fans
Disney Cruise Line
14%
86%
male female
0% 10% 20% 30% 40% 50%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K
United States
Canada
United Kingdom
Mexico
Brazil
Puerto Rico
Philippines
India
Australia
New Zealand
0
1
2
3 Disney Cruise Line posted a total of 77
Posts between Apr 01, 2015 and Jun 30,
2015.
Brand Posts
Top keywords used in the Posts
Frequency
Disney Cruise Line 30
DisneyCruise 26
Norway 7
Fall 6
Disney Magic 6
Disney Cruise Line
0%
100%
Brand Participation Brand Non Participation
99%
1% 0%
Posititve Negative Neutral
Brand Posts - Engagement
Disney Cruise Line responded to 0 conversations generated by the 77 Posts they published.
Disney Cruise Line receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Disney Cruise Line
Most Engaging Brand Posts
Sat, Jun 20 at 7:30 PM EDT
Set sail with Disney Cruise Line this fall on a Halloween on the High Seas cruise:
Engagement Score
Likes Comments Shares Sentiment
1,000
27,629
3,078
10,696
Positive
Mon, May 18 at 11:35 AM EDT
From skyscrapers to the southwest, set your sights on the sea with exciting new itineraries for Disn ..
Tue, Apr 21 at 10:15 AM EDT
Disney Cruise Line is dreaming a little bigger this fall. Beginning with the October 26, 2015 sailin ..
Engagement Score
Likes Comments Shares Sentiment
1,000
33,968
2,013
7,278
Positive
Engagement Score
Likes Comments Shares Sentiment
1,000
28,472
2,051
10,085
Positive
Disney Cruise Line
0 10 20 30 40
0 200 400 600 800 1,000
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Disney Cruise Line posts were Photos, and posts with Videos received the highest engagement.
Most of Disney Cruise Line posts were published on Wednesday and posts on Saturday received the highest engagement.
Brand Post Types
Days of the Week
Disney Cruise Line
0
5
10
15
20
25
30
1-Apr 8-Apr 15-Apr22-Apr29-Apr6-May 13-
May
20-
May
27-
May
3-Jun 10-Jun17-Jun24-Jun
Positive Neutral Negative Users posted a total of 811 Posts between
Apr 01, 2015 and Jun 30, 2015 on Disney
Cruise Line's wall.
User Posts
Top keywords used in the Posts
Frequency
Disney Cruise Line 264
cruise 164
Disney 99
2016 59
Dream 47
Disney Cruise Line
0%
100%
Brand Participation Brand Non Participation
41%
3%
56%
Posititve Negative Neutral
User Posts - Engagement
Disney Cruise Line responded to 0 conversations generated by the 811 Posts fans published.
Disney Cruise Line appears to participate more when Fan conversations have greater positive vibes than negative.
Brand Responses Sentiment of User Posts
Disney Cruise Line
Brand Overview
Holland America Line
Fans 1,263,844
New Fans 12,861
Fan Growth 1.02%
Country United States
Demographics Mostly Older, Female and Attached.
Holland America Line has 12,861 new Likes and an audience base of 1,263,844 fans who are mostly Older, Female and Attached.
Holland America Line
Brand Overview
Posts
Brand User
Engagement Score 339 Total Fan Posts 1,165
Total Posts 56 Brand Response Rate 30.21%
Total Likes 86,532 Average Reply Time 1 day, 24 mins
Total Comments 7,333 General Sentiment Neutral
Total Shares 5,224
Holland America Line had 56 new Posts.
Holland America Line
Fan Growth
1,240,000
1,245,000
1,250,000
1,255,000
1,260,000
1,265,000
Holland America Line had a growth rate of 1.02% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 1,263,844
New Fans 12,861
Holland America Line
Engagement
0
100
200
300
400
500
600
700
800
900
1,000
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Holland America Line had an engagement of 339 and the highest engagement was 932.
Holland America Line
Community Analysis
Holland America Line fans are mostly Older, Female and Attached.
Holland America Line fans are largely from United States followed by Canada.
Fan Demographics Distribution of Fans
Holland America Line
25%
75%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 400K 800K 1,200K
United States
Canada
United Kingdom
Netherlands
Indonesia
Australia
Philippines
Puerto Rico
India
Poland
0
1
2
3 Holland America Line posted a total of 56
Posts between Apr 01, 2015 and Jun 30,
2015.
Brand Posts
Top keywords used in the Posts
Frequency
Alaska 6
Holland America 5
Voyage 4
sailing 4
Alaska cruise vacation
3
Holland America Line
54%
46%
Brand Participation Brand Non Participation
96%
0%
4%
Posititve Negative Neutral
Brand Posts - Engagement
Holland America Line responded to 30 conversations generated by the 56 Posts they published.
Holland America Line receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Holland America Line
Most Engaging Brand Posts
Holland America Line
Sun, Jun 7 at 5:00 PM EDT
Santorini dreaming. Make this dream a reality: http://bit.ly/1Qqr5DL
Engagement Score
Likes Comments Shares Sentiment
932
11,286
604
611
Positive
Fri, Jun 26 at 2:15 AM EDT
All of us at Holland America Line are incredibly saddened by this news. Our thoughts and prayers are
..
Thu, May 7 at 12:00 PM EDT
The Amsterdam docked in Ft. Lauderdale last week signaling the end of the 2015 Grand World Voyage.
..
Engagement Score
Likes Comments Shares Sentiment
758
1,502
606
627
Positive
Engagement Score
Likes Comments Shares Sentiment
736
6,637
161
265
Positive
0 10 20 30 40 50
0 100 200 300 400 500 600
Links
Photos
Plain Text
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 100 200 300 400 500
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Holland America Line posts were Photos, and posts with Links received the highest engagement.
Most of Holland America Line posts were published on Monday and posts on Sunday received the highest engagement.
Brand Post Types
Days of the Week
Holland America Line
0
5
10
15
20
25
30
35
40
45
1-Apr 8-Apr 15-Apr22-Apr29-Apr6-May 13-
May
20-
May
27-
May
3-Jun 10-Jun17-Jun24-Jun
Positive Neutral Negative Users posted a total of 1,165 Posts
between Apr 01, 2015 and Jun 30, 2015 on
Holland America Line's wall.
User Posts
Top keywords used in the Posts
Frequency
Holland America Line 449
cruise 309
day 122
HAL 105
ship 101
Holland America Line
30%
70%
Brand Participation Brand Non Participation
32%
4% 64%
Posititve Negative Neutral
User Posts - Engagement
Holland America Line responded to 353 conversations generated by the 1,165 Posts fans published.
Holland America Line appears to participate more when Fan conversations have greater positive vibes than negative.
Brand Responses Sentiment of User Posts
Holland America Line
Brand Overview
Princess Cruises
Fans 1,643,816
New Fans 16,517
Fan Growth 1.00%
Country United States
Demographics Mostly Older, Female and Attached.
Princess Cruises has 16,517 new Likes and an audience base of 1,643,816 fans who are mostly Older, Female and Attached.
Princess Cruises
Brand Overview
Posts
Brand User
Engagement Score 474 Total Fan Posts 1,607
Total Posts 96 Brand Response Rate 31.74%
Total Likes 297,011 Average Reply Time 14 hrs, 39 mins
Total Comments 19,022 General Sentiment Neutral
Total Shares 18,503
Princess Cruises had 96 new Posts.
Princess Cruises
Fan Growth
1,615,000
1,620,000
1,625,000
1,630,000
1,635,000
1,640,000
1,645,000
1,650,000
Princess Cruises had a growth rate of 1.00% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 1,643,816
New Fans 16,517
Princess Cruises
Engagement
0
100
200
300
400
500
600
700
800
900
1,000
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Princess Cruises had an engagement of 474 and the highest engagement was 867.
Princess Cruises
Community Analysis
Princess Cruises fans are mostly Older, Female and Attached.
Princess Cruises fans are largely from United States followed by Canada.
Fan Demographics Distribution of Fans
Princess Cruises
21%
79%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K
United States
Canada
Australia
United Kingdom
Philippines
Puerto Rico
India
New Zealand
Serbia
0
1
2
3 Princess Cruises posted a total of 96 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords used in the Posts
Frequency
sea 9
Alaska 6
sea days 3
Glimpse 3
Serenity 3
Princess Cruises
28%
72%
Brand Participation Brand Non Participation
99%
0% 1%
Posititve Negative Neutral
Brand Posts - Engagement
Princess Cruises responded to 27 conversations generated by the 96 Posts they published.
Princess Cruises receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Princess Cruises
Most Engaging Brand Posts
Princess Cruises
Fri, May 15 at 8:00 PM EDT
Which of these top 10 Caribbean beaches is your favorite?
Engagement Score
Likes Comments Shares Sentiment
867
6,944
689
845
Positive
Mon, Apr 6 at 8:00 PM EDT
Fill in the blank: sea days are __________.
Sat, Apr 18 at 8:00 PM EDT
The perfect day is on deck.
Engagement Score
Likes Comments Shares Sentiment
764
3,645
1,650
155
Positive
Engagement Score
Likes Comments Shares Sentiment
757
6,801
293
493
Positive
0 20 40 60 80 100
0 100 200 300 400 500 600 700
Photos
Links
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 100 200 300 400 500 600
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Princess Cruises posts were Photos, and posts with Links received the highest engagement.
Most of Princess Cruises posts were published on Monday and posts on Friday received the highest engagement.
Brand Post Types
Days of the Week
Princess Cruises
0
5
10
15
20
25
30
35
40
45
50
1-Apr 8-Apr 15-Apr22-Apr29-Apr6-May 13-
May
20-
May
27-
May
3-Jun 10-Jun17-Jun24-Jun
Positive Neutral Negative Users posted a total of 1,607 Posts
between Apr 01, 2015 and Jun 30, 2015 on
Princess Cruises's wall.
User Posts
Top keywords used in the Posts
Frequency
Princess Cruises 567
cruise 282
day 182
Princess 167
ship 163
Princess Cruises
32%
68%
Brand Participation Brand Non Participation
36%
5%
59%
Posititve Negative Neutral
User Posts - Engagement
Princess Cruises responded to 513 conversations generated by the 1,607 Posts fans published.
Princess Cruises appears to participate more when Fan conversations have greater positive vibes than negative.
Brand Responses Sentiment of User Posts
Princess Cruises
Brand Overview
Norwegian Cruise Line
Fans 1,239,998
New Fans 59,787
Fan Growth 4.82%
Country United States
Demographics Mostly Older, Female and Attached.
Norwegian Cruise Line has 59,787 new Likes and an audience base of 1,239,998 fans who are mostly Older, Female and Attached.
Norwegian Cruise Line
Brand Overview
Posts
Brand User
Engagement Score 449 Total Fan Posts 3,109
Total Posts 172 Brand Response Rate 9.65%
Total Likes 348,065 Average Reply Time 3 hrs, 33 mins
Total Comments 16,952 General Sentiment Neutral
Total Shares 32,570
Norwegian Cruise Line had 172 new Posts.
Norwegian Cruise Line
Fan Growth
1,140,000
1,150,000
1,160,000
1,170,000
1,180,000
1,190,000
1,200,000
1,210,000
1,220,000
1,230,000
1,240,000
1,250,000
Norwegian Cruise Line had a growth rate of 4.82% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 1,239,998
New Fans 59,787
Norwegian Cruise Line
Engagement
0
100
200
300
400
500
600
700
800
900
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Norwegian Cruise Line had an engagement of 449 and the highest engagement was 822.
Norwegian Cruise Line
Community Analysis
Norwegian Cruise Line fans are mostly Older, Female and Attached.
Norwegian Cruise Line fans are largely from United States followed by Canada.
Fan Demographics Distribution of Fans
Norwegian Cruise Line
28%
72%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 400K 800K 1,200K
United States
Canada
Philippines
United Kingdom
Puerto Rico
Germany
India
Australia
Italy
Japan
0
1
2
3
4
5 Norwegian Cruise Line posted a total of
172 Posts between Apr 01, 2015 and Jun
30, 2015.
Brand Posts
Top keywords used in the Posts
Frequency
Share 15
TGIF 10
Norwegian Cruise Line
10
beach 9
cruise 8
Norwegian Cruise Line
11%
89%
Brand Participation Brand Non Participation
100%
0% 0%
Posititve Negative Neutral
Brand Posts - Engagement
Norwegian Cruise Line responded to 19 conversations generated by the 172 Posts they published.
Norwegian Cruise Line receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Norwegian Cruise Line
Most Engaging Brand Posts
Norwegian Cruise Line
Wed, Jun 24 at 11:52 AM EDT
New photos from the shipyard! #NorwegianEscape is getting closer to her debut.
Engagement Score
Likes Comments Shares Sentiment
947
6,376
490
1,311
Positive
Fri, Apr 24 at 10:30 AM EDT
Share if you would like to spend all day at Magens Bay. #StThomas #BeachBucketList
Wed, Apr 22 at 11:11 AM EDT
BREAKING NEWS: Norwegian Sky will be All-inclusive beginning 2016! Enjoy free dining, entertainment ..
Engagement Score
Likes Comments Shares Sentiment
883
4,207
274
1,011
Positive
Engagement Score
Likes Comments Shares Sentiment
879
2,982
367
1,060
Positive
0 50 100 150 200
0 200 400 600 800
Photos
Links
Plain Text
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40
0 100 200 300 400 500 600
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Norwegian Cruise Line posts were Photos, and posts with Links received the highest engagement.
Most of Norwegian Cruise Line posts were published on Tuesday and posts on Wednesday received the highest engagement.
Brand Post Types
Days of the Week
Norwegian Cruise Line
0
10
20
30
40
50
60
70
80
90
1-Apr 8-Apr 15-Apr22-Apr29-Apr6-May 13-
May
20-
May
27-
May
3-Jun 10-Jun17-Jun24-Jun
Positive Neutral Negative Users posted a total of 3,109 Posts
between Apr 01, 2015 and Jun 30, 2015 on
Norwegian Cruise Line's wall.
User Posts
Top keywords used in the Posts
Frequency
Norwegian Cruise Line 1126
days 720
cruise 521
Can't wait 329
NCL 318
Norwegian Cruise Line
10%
90%
Brand Participation Brand Non Participation
30%
5% 65%
Posititve Negative Neutral
User Posts - Engagement
Norwegian Cruise Line responded to 304 conversations generated by the 3,109 Posts fans published.
Norwegian Cruise Line appears to participate more when Fan conversations have greater positive vibes than negative.
Brand Responses Sentiment of User Posts
Norwegian Cruise Line
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