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What about you?
Stories have been shared since we have the art of talking. Then, storytelling predates writing. So our language and
our expressions and gestures as the eldest way to communicate between each other.
• We need to know who our customers are and then, we can act accordingly:
- Do a benchmark: Analysis of your online audience- Choose the main strategy: Social media or content
marketing?
Then, tell the story!
• We need to tell our story accordingly to our brand
Our brand has their own personality!-Who am I?-What I want to be?-Why?
“After nourishment, shelter and companionship, s t o r i e s a r e t h e t h i n g w e n e e d m os t
i n t h e w o r l d ”
Philip Pullman