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E V I LC O M I N G S
MEDIA A2: EVALUATION
BY CLAIRE WALSH
In what ways does your media
products use, develop or
challenge forms and
conventions of real media
products?
HORROR TRAILER: INFLUENCES
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848594#editor/target=post;postID=6269446558321107295;on
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‘MAMA’
This trailer influenced me in terms of characters and particular
frames/camera work. There are two children in this movie that look
possessed due to their ‘mama’ who died and continues to ‘haunt
them, there is also a ‘Mother figure’ in this that gets terrored by
both the children and the black figure (Mama). Similarly to this
horror, I have included two children that become possessed by the
father, who the mother earlier killed due to his evil ways. In
addition, the ‘Mother figure’ in mine, also becomes the victim of
the paranormal events like in ‘MAMA’.
There are particular frames in my trailer that link in with frames from
the ‘MAMA’ trailer. One of these frames is whereby my two young
characters are possessed and turn around to look at the ‘Mother
figure’; one of them with an evil expression and the other with a
devilish smile. This is an idea that came from part of the ‘MAMA’
trailer, I thought having each child look evil gave their characters
a powerful persona, however in addition I thought – much like the
MAMA trailer – having them together in the frame created a
bigger sense of power, almost as though two powers have come
together to form a much larger, dominant one.
Another idea I included
was have the dark figure
in the background. I
thought it added a sense
of mystery and fear of the
‘unknown’. The idea that
the viewers can see the
face of this character nor
who he is or why he’s
there would make them
feel uncomfortable.
HORROR TRAILER: INFLUENCES
CONTINUED…
‘HIDE AND SEEK’
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The ‘Hide and Seek’ trailer influenced me in terms of
camera angles, setting and editing. In this trailer the little girl
is in the park on both the roundabout and the swing, the
weather looks cold and the park looks dull. Similarly, I set
part of my trailer in a park that lacked variation of
colour, and I shot it on a cold day. There is an extreme long
shot of the little girl on the swing and the mom watching
her, along with a high angle of the girl on the roundabout (I
have analysed these frames on my blog
http://clairewalsh1234.blogspot.co.uk/2013/10/blog-post_9.html )
I used an extreme long shot in my trailer whereby the girls
are playing on the swing and the mom is watching; I felt this
captured both the setting and the happiness of them three
as a family. I then used a high angle of the little girl on the
swing smiling; the high angle almost suggested there was
something much more powerful than this little girl
however, the laughter and smile from the girl suggested she
was oblivious to it, which could be seen as a stereotypical
young girl.
POSTER:
I tried to keep my title simple but effective. Originally I
was going to have the ‘V’ upright and without the grey
‘V’ behind it, but as I had the commonly used font ‘Times
New Roman’ I thought I had to do something different to
make it more intriguing. The ‘V’ in the background gives
a ‘shaky’ look and looks rather ghostly; this could link in
with the paranormal element in the trailer. The spaces
between the letters could connote to emptiness, and
the fact the ‘monster’ has no heart or soul – he is an
‘empty’ being.
I took many pictures of my mom to try to get
the right one, these are all on my blog
http://clairewalsh1234.blogspot.co.uk/2014/01/
blog-post.html Originally I was going to use a
different image, however when showing my
draft poster to my teacher and peers they
suggested I use a photo like this instead to
convey more emotion.
Originally I was going to
have the face clear so you
could see who/what it is. As
I was playing around with
my poster I decided to
change the transparency
and when doing that I
found it created a much
better impact due to the
fact the audience cannot
entirely make out what it is.
MAGAZINE:
I have used the same title
as the poster with the
‘edgy V’ in the
background so both the
magazine and poster
clearly link. When
researching other
magazines, a lot of them
had ‘preview’
underneath the movie
title so this seemed a legit
thing to do. ‘Summer
2014’ also links with the
poster but in addition,
reminds the audience
when it is coming out.
Two heads seemed better
than one when I was
creating my magazine; the
idea of having to of them
makes the magazine more
superior as it’s almost like
two bodies are forming
one creating a ‘powerful’
vibe. I made both face’s
white with dark eyes to
emphasise the fact they
are evil and to really part
them from ‘normal’
children, which again
emphasises that they are
of a different ‘species’
As I knew I was going to make my magazine ‘Empire’ I
researched a lot of ‘Empire’ magazines and found a lot
of them had the price, date and URL in-between the M;
a tag line at the top and a tag line at the bottom. The
price, date and URL in-between the ‘M’ fills up the
empty space making the magazine look more full; I
wanted mu magazine to look full so my audience feels
it would be worth buying. The tagline ‘The worlds
biggest movie magazine’ is a huge statement to
make, not only does it make the magazine itself seem
really popular, it also conveys that my audience can
trust that this magazine will be good.
POSTER:INFLUENCES
The ‘wrong turn’ is a poster I analysed earlier on in my research;
http://clairewalsh1234.blogspot.co.uk/2013/10/blog-post_27.html
This poster has had a major influence on my own poster, the ‘stressful’ facial expression and the white vest top is
something I made sure was in mine. This not only portrays the woman in my poster as the ‘innocent victim’, the
light on my character shows detail in her face and chest making the picture seem very life like which could make
the viewers feel as though this woman really is feeling like this. In addition to this I edited the picture of my woman
to match this one, I altered the contrast so there would be darker areas that almost suggest the woman is being
taken by the darkness. I liked the redness
The ‘strangers is another poster I analysed earlier in my
research.
http://clairewalsh1234.blogspot.co.uk/2013/10/blog-
post_6831.html
What I found most intriguing about this poster was the
title, the font was simple with a slight glow to give it that
‘interesting’ factor. I wanted to do the same with
mine, therefore I used Times New Roman font and
spaced it out similar to ‘The Strangers’, however as mine
was in capitals I didn’t feel the need to make an effect
on all of the letters so I chose to alter one to have the
‘interesting factor’.
Both the background and ‘mysterious face caught my eye when I saw the ‘The Woman in
Black’ poster. The grey ‘smoke’ like effect was something I thought that would help my
poster both because it relates to the paranormal element in my trailer and it gave my poster
some light that eventually created life. After I put in the ‘smokey’ element I thought it would
be a good idea to include a face coming through it just like this poster. People fear what
they do not know, therefore having this face that could not fully be made out seemed a
great idea.
MAGAZINE:INFLUENCES
‘Fangoria’ is a horror magazine I analysed earlier in my project
http://clairewalsh1234.blogspot.co.uk/2013/10/blog-post_3039.html
When looking at horror magazine none of them really caught my eye, however when looking at this
one I thought there were some elements that could be used for mine. The dark background, I
understand it’s a stereotypical colour for ‘evil’ but having a dark colour in the background makes
every other element slightly more dominant. The colours suddenly jump off the page as though they
are shouting for help which automatically connotes to fear; it creates a more compact, interesting
front cover. I found the hair of the woman rather interesting, therefore when taking pictures of my
younger characters I made the taller ones hair quite dull and lifeless. Although that is the opposite to
what has been done to this woman’s hair I feel it creates that ‘evil’ effect I was going for.
Although it is not a ‘horror’ magazine, as I was going to have my magazine be
‘Empire’ I thought it was best to look at Empire magazines. When I saw there
were two characters on the front cover, my two young characters came to
mind straight away. The characters in this look like a team due to the higher
one being tilted into the lower one; it almost causes the whole magazine to
unite. Similarly, in my magazine I decided to have the higher one put her arms
on the lower one’s shoulders to convey that they are too, a team, and a team
dominates an individual therefore if an individual was to look at this magazine
they might feel the superiority coming from the two little girls. In addition to this
I liked the colour change in part of the sentence at the top of the magazine; I
decided to have the ‘2014’ in a different colour so the audience will
automatically look at it and question ‘What’s happening in 2014?’ therefore
causing them to see what is happening.
I really liked the idea of having a ‘sneak
peak’ of two magazines at the edge of the
page rather than a ‘Pug’ or ‘Puff’ in writing.
It adds more images to my magazine so it
looks full and worthy of reading.
AUDIENCE:Why I chose this age group and how I attracted them.
I decided my age group was going to be 15; this is due to my questionnaire and research. Once I had done my
questionnaire, I had a good idea of what my movie was going to be like and as I had that idea, I began researching
movies like that. The movies I researched were horrors such as ‘Hide and Seek’, ‘The strangers’, ‘Paranormal Activity’ etc.
Most, if not all, were 15’s so I thought 15 would be a good age for mine also. In addition to this I went on to the BBFC
website to read what could be involved in 12/15/18 movies, and ‘15’ seemed to fit my movie trailer better.
BBFC 15;
Earlier in my blog I researched what is included in a ‘15’ trailer
http://clairewalsh1234.blogspot.co.uk/2013/10/analysis.html
There is also the BBFC link on my blog so any blog viewers can see for themselves or look at other classifications
http://www.bbfc.co.uk/what-classification/15
I attracted my audience through shots such as a low angle – this
clearly shows the man as a dominant figure and having the
camera through the banisters would make the audience feel like
they are watching this happen. 15+ would understand that the
father is being violent and therefore be more effected by
it, under 15’s may not understand as much.
I put an older woman on my poster; this would attract an older
audience of 15+ because its an age group they are either in or
would look up too, and to see this woman looking emotional
they would wonder why, whereas a younger age group may be
very passive to it.
How effective is the combination of your
main product and ancillary products?
When a movie comes out, it depends on the trailer, magazine, poster and other products
to advertise it and persuade people to come and watch it. However, for that to work, the
products that are advertising it have to have major elements that are similar so when the
audience sees it they know its related to the same movie each time, otherwise the
advertising wouldn’t work.
In my ancillary products and my main product I have made sure the title ‘Evil Comings’ is
the same in each; this makes an automatic connection to all three and forces people to
remember the title that’s continuously being shown.
The ‘possessed girls’ and the victimised ‘Mother’ are in all three products causing the
characters to be recognised and almost become ‘familiar’ to the audience, convincing
them they need to see what’s happening with these ‘familiar’ faces they keep seeing.
These common factors make all three products unite, metaphorically they are like a team
supporting each other. I feel as though due to the fact they are supporting each other
and acting as one, the combination of all three are very effective.
What have you learnt from your
audience feedback?
Towards the beginning of my research and planning I did a questionnaire to find out different things I
should include in my trailer, and how my audience would like my trailer to be.
http://clairewalsh1234.blogspot.co.uk/2013/10/sound-effects.html
From this I found what my audience expects from my trailer, therefore fitting their needs which would
benefit me for when I started to make my trailer. For e.g. I decided my horror would be a
‘paranormal’ one as that was the most popular for the audience I chose, this would then increase
the amount of viewers.
QUESTIONNAIRE
TRAILER:When I finished the first cut of my trailer I showed it to both my peers and teacher, they both gave me positive feedback as well as critiques and ways to improve. There were things I thought needed to change or improve when looking at my trailer myself, but having the critiques from my teacher and peers made it clear whether I definitely should
change the elements I didn’t like. In addition to this, there were elements my teacher and peers pointed out that I didn’t even think of. For e.g. I originally put eclipses at the end of the words in my trailer, but my teacher advised me to take them away which I did.
POSTER:Originally my poster had a different pictureon, however when I showed my peers and teacher itwas agreed that I should change it to a photographthat has more emotion to it. Once I had done this I
found my poster looked much better, and in additionto this it linked in with my poster influences muchmore.
MAGAZINE:Once I had finished my magazine draft I showed it to my friends and family; although they liked it, they also had critiques. There was space on my magazine that I thought wouldn’t have much
of an impact if I didn’t fill it, however when showing it to my family and friends they told me that it was something that needed to be filled in as it was quite dominant and lowered the
quality of the magazine front cover.
How did you use media
technologies in the
construction and research,
planning and evaluation
stages?
My Blog: http://clairewalsh1234.blogspot.co.uk/
I chose to do my research and planning on a blog as it allowed me to include things such
as hyperlinks, videos and images. I could also alter the font size, colour and type to make
my blog presentable. When I looked on sights such as ‘freesound.org’ I could put the link
into my blog that went straight to the sound I wanted it too. My blog is free for anyone to
look at therefore I could get audience feedback at any time.
TRAILER
For my trailer, I used a digital video camera, although
the quality of the image was not the best it could be I
still managed to capture the shots I wanted, the way
I wanted them so overall it was a good piece of
technology to use. To edit my trailer I used Movie Plus
x6, I enjoyed using this programme and felt it fitted
the needs of my trailer.
POSTER & MAGAZINEFor my poster and magazine I used Page Plus;
I really enjoyed using this programme. Originally I
was using Paint.Net until my teacher introduced me
to page plus; page plus seemed quicker and had
much more effect etc on it. When deleting the
background of something it deleted it much
quicker and left me with a smooth edge around my
photograph; this not only improved the quality of
my photographs but also used less time.