CCRI & Social Media

A ‘how to’ guide

Platforms in CCRIO TwitterO FacebookO Paper.liO CCRI BlogO YoutubeO AudiobooO SlideshareO LinkedinO Academia.eduO Google+

Focus upon…O Twitter – how it works, how we use it,

making the most of it…EFFECTIVEO Why extra information is neededO How it can be time consuming…but

why it shouldn’tO Linking to Blog & Slideshare

Greatest Impact Potential?

O Twitter – as a promotional toolO ‘Shouting’ about our achievementsO Lure interested people / organisations

(thousands potentially)

O Support via BlogO Twitter 140 character limitO Need more info beyond Twitter limitO Link to Slideshare if possible

Twitter Speak O Handle – your Twitter name prefixed ‘@’O Tweet – a message: 140 characters limitO Following – accounts we followO Followers – accounts who follow usO Favourites – messages we tag as favourites

(acknowledgement/courtesy)O Lists – themed lists into which we classify

accounts we follow (food/farm/wine)O Hashtag# - a way of coding messages according

to a theme #ccriseminar enables easy searchingO @ – enables you to direct Tweets at accounts

Help me to help you…O A typical scenario:

O Nick, could you tweet about the paper I presented last week in Timbuktu please. It covered local food networks within badger communities who have used farm buildings in flood prone areas. www.anyoldlink.co.uk

O 140 characters…what do I say? To whom? O Paper titles often >140 charactersO Links take up some of numbersO ‘@’ whom also uses charactersO In reality, often 80-100 to get people to ‘bite’

Maximising InterestO Tell me BEFORE you present a paperO If the paper is published – a

link/referenceO If you are listed in

procedings/conference – a linkO A summary (non-academic) or

comment on the conference/paper/work. A few lines O This goes on the Blog, to give

context/detailO This should all allow me to create…

Maximising Interest; ergo Impact

Twitter Blog

O Dave from CCRI presented at #EUConf14 on badgers & food ow.ly/i/4rWq5  @orgs12 @JaneMills @ReedMTweet @OwainonTwit

O 15 characters leftO Re-tweets can reach

thousands

O Link on Twitter brings people here

O Detail about itemO Links to conferenceO Links to paperO Links to academic

profilesO Links to related workO It brings people to the

website, and ‘us’O People do follow Blogs

Blog Post – ExampleO http://www.ccri.ac.uk/ccrirau/

O Note links – ‘adding value’ to the post…

O Related Tweet…O Briefing paper by @rhiannonkfisher & @DamianMaye regarding control of #BovineTB available on @SRUCResearch site http://tiny.cc/t4beax

O See other posts – too much information for Twitter; hence need for summary, however brief!

SlideshareViewings…

CAP Reform 773Farmers/Risk 619Social Capital 616Superb Food 532

2500 approx

155 Antony – in a week

SlideshareO Any presentations? Pdf or pptO When/what/where was this?O Put in any links to papers, or provide

me with themO Keywords are useful – help with

searchesO Relevant organisations at whom we

can informO Summary – useful but not criticalO http://

www.slideshare.net/CCRI/presentations

Other forms of mediaO Video – YouTubeO Audio – YouTube & audio booO Pictures – numerous

O Facebook – easy to add photos/videos, but less impact for us, as fewer followers

O Follow the same principles. Less used at present…potential?O Radio/TV

O Think of opportunities

Questions?