www.simplify360.com

Stage 1

ThePreliminaryRound

Team Name: Business Gems

Name of first member: Kriti KhuranaCollege Name: Banasthali University

Name of second member: Mahima UpretiCollege Name: Banasthali University

WHAT IS SOCIAL MEDIA? Is it social networking? Is it social bookmarking? Is it wiki?

What is Social Media?Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."

According to Wikipedia:Social :The term social refers to the interaction of organisms with one another and to their collective co-existence, irrespective of whether they are aware of it or not, and irrespective of whether the interaction is voluntary or involuntary.

Media : Media are the storage and transmission channels or tools used to store and deliver information or data.

Social media is form of communication (storage and transmission) which provides interaction between seller and buyer.

Interaction on social media sites• Interaction can be as

simple as asking for your comments or letting you vote on an article, or it can be as complex as Flixster recommending movies to you based on the ratings of other people with similar interests.

Some examples of social media WebsitesSocial Bookmarking Del.icio.us, Blinklist, Simpy tagging websites and searching through

websites bookmarked by other people.

Social news Digg, Propeller, Reddit voting for articles and commenting on them

Social networking Facebook, Hi5, Last.FM adding friends, commenting on profiles, joining groups and having discussions.

Social photo & Video sharing

YouTube, Flickr sharing photos or videos and commenting on user submissions.

Wikis Wikipedia, Wikia adding articles and editing existing articles.

INTERACTION

Regular Media V/S Social Media

Radio

Television

Newspaper Social Networking

Social News

Social Bookmarking

Social Photo and Video SharingWikis

Pamphlets

On basis of Properties:

RM SM

Quality Mediated by publisher

varies

Reach Less More

Frequency Less More

Accessibility Varying Free

Usability Low High

Immediacy Inhibited spontaneous

Permanence Cannot be altered

Instantaneously altered

Statistics of social media usage(age factor)

Commonly used social media platforms

Benefits of Social Media

Exposure • View points• Opinions• ideas

Connecting people• Friends• Family• Professional

networking

Employment• Through Social

media• By social Media

Saves time & moneyKeeps updated• Technologies• Goings-on• Etc.

Faster Communication

ChallengesOf

Social Media

disparity

exclusiveness

trustworthiness

Concentration

Reliability

Privacy