Do you love your job?Using Brandwatch to create and track earned media opportunities

May 11, 2016

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Introduction and agenda• Hi, I’m Patrick!• Monster today, and how we use Brandwatch• Case study overview:

– A deep dive into how Monster analyzed more than a million tweets from people who loved or hated their jobs to create a PR and content marketing hit.

– Query building, data strength analysis, intelligence gathering, success measurement

• Outcomes• What’s next

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What is Monster?

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How Monster uses Brandwatch today• Brand mentions• Competitive analysis• Market research

and intelligence• Influencer and

earned media tracking

• Advertising efficiency

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Case study: Love/Hate analysis• Objective: Discover who

takes to social media to complain about — or praise — their employer or job.

• Goal: Earned media; placement in major media outlets (print/digital, TV, radio). Showcase Monster’s social data mining capabilities.

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How we did it

"ihatemyjob" OR "I hate my job" OR "hate my job" OR "my job is the worst" OR "my job is awful" OR "I have the worst job” ...

"ilovemyjob" OR "I love my job" OR "love my job" OR "my job is the best" OR "my job is awesome" OR "I have the best job” ...

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How we did it

RTs

!?#

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How we packaged it together

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What success looked like• More than 200 press hits with a total reach of nearly 270 million• 252 TV airings to 4 million-plus viewers• Tens of thousands of social posts related to the content.

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Tracking success

links:("cnbc.com/id/102741052” OR "msn.com/en-us/news/other/surprise-people-actually-really-love-their-jobs/ar-BBkScKc” OR "nbcnews.com/business/careers/who-complains-most-least-about-their-jobs-social-media-n372346” OR "mashable.com/2015/06/11/east-coast-hate-their-jobs/” OR "staradvertiser.com/news/breaking/20150610_Hawaii_tops_job_satisfaction_study.html” OR "news-press.com/story/news/2015/06/10/florida-job-hate-twitter-study-says/71030042/”)

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COMING SOON!

Thank You!

Questions?