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What’s Happening On Facebook… Why Facebook’s Going to Start Looking More Like Snapchat Facebook just acquired the popular app MSQRD, which allows video creators to add animated elements over their faces while recording. Similar to Snapchat’s Lenses, the product encourages creaCvity by providing an easy way to enhance videos. MSQRD’s face swapping technology is not yet available for Facebook users. While there are no current brand applicaCons or paid opportuniCes, we do expect the plaGorm to introduce opportuniCes down the road.
How Facebook May Mone<ze Messenger Users may soon be able to purchase products directly within the Messenger app and later pick those products up in stores. To complement this potenCal new update, Facebook is also rumored to be working toward “suggested businesses,” which would allow adverCsers to send sponsored messages directly to users. Because Facebook aims to keep Messenger a high-‐quality experience, which would exclude unwanted messages, we believe users may only be able to receive messages from brands they’ve interacted with previously. The plaGorm is expected to share more informaCon in April during their F8 developer conference in San Francisco.