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Social media allows businesses to build relationships with their consumers. This presentation takes a look at effective communication on social media platforms to help users create loyalty and increase engagement with your audience. There is a special emphasis on Facebook as a way to communicate with “friends” and fans.
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EFFECTIVE COMMUNICATION
Project Socialize, LLC
2014© Copyright 2012
“Social Media puts the “public” into PR and the “market” into marketing.”
~ Chris Brogan
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EFFECTIVE COMMUNICATION
People use social media technologies to have conversations, to share information, and to create relationships.
The number of friends, fans, or followers you have is not important. It’s how you treat them.
The online forms of communicating include: Blogs Microblogs social networking sites Podcasts
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EFFECTIVE COMMUNICATION
What are things you do today to meet new people when hanging out with friends or while at work?
1. __________________________________________
2. __________________________________________
3. __________________________________________
4. __________________________________________
5. __________________________________________
EFFECTIVE COMMUNICATION There are many ways to meet new people on
Facebook: Participate in your friend’s conversations Like or comment on conversations in your News Feed Join and participate in groups Like a Fan Page
People participate in groups or like Fan Pages for many reasons: To meet others who share their interest in – sports,
movies, music, food, animals, other To learn To have detailed conversations about a topic not
everyone is interested in discussing
EFFECTIVE COMMUNICATION Using social media sites like Facebook and Twitter
means you will have conversations with your new online friends.
Meeting friends in person is similar to meeting friends online.
Count
In Person Meeting
Online Meeting
1 Introduce yourself and shake hands
Introduce yourself and thank the person for connecting with you
2 Be courteous while talking
A. Don’t make rude comments, even if joking.
B. Don’t write comments on friends Facebook pages about you without asking permission
3 Listen and respond appropriately
Read the entire comment before responding or asking a question.
4 Become a good friend
Share photos, videos, and information on your page that your friends will like.
5 Don’t gossip! When talking about friends say nice things.
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EFFECTIVE COMMUNICATION
What are things you do today when having a conversation with someone?
1. __________________________________________
2. __________________________________________
3. __________________________________________
4. __________________________________________
5. __________________________________________
EFFECTIVE COMMUNICATION
The News Feed contains recent conversations of all your friends.
EFFECTIVE COMMUNICATION
Find your friend’s Facebook pages and comment.
EFFECTIVE COMMUNICATION Having conversations with friends in person is similar
to having conversations with friends online. Be courteous to your friend and their friends Don’t argue Use appropriate language Read your friend’s original comment before posting
your comment It is okay to respond to comments posted by others,
BUT be sure to read the comment first before posting yours.
What other tips would you add? _________________________________________________________
_________________________________________________________
_________________________________________________________
EFFECTIVE COMMUNICATION
Easily create groups from the home Page on Facebook.
EFFECTIVE COMMUNICATION You can find groups by:
Searching Facebook Asking your friends
Groups have three visibility options: Open: Anyone on Facebook can see the group and
join. The group will appear in search results and all content that members post is visible: photos, videos and discussions.
Closed: Everyone on Facebook can see the group name and members, but only group members can see posts in the group. Another member can add you or you must ask to
join. Secret: These groups cannot be found in searches,
and non-members can’t see anything about the group, including its name and member list. Only a member of the group can add you to the
group.
EFFECTIVE COMMUNICATION
Easily find, like, and follow Fan Pages on Facebook.
EFFECTIVE COMMUNICATION You can find Fan Pages by:
Searching Facebook Asking your friends Visiting the Fan Pages your friends Like.
How are Fan Pages different from Groups? Pages allow real organizations, businesses to
communicate with people who like them. Page information and posts are public and
available to everyone on Facebook. Anyone can like a Page to become connected
with it and get News Feed updates.
EFFECTIVE COMMUNICATION Who participates in Groups and on Fan Pages?
Groups and Fan Pages are filled with people. These people are potentially a new friend. How do you treat friends?
How do you communicate in Groups and on Fan Pages? Introduce yourself and shake hands Be courteous while talking Listen and respond appropriately Stay on topic Become a good friend Don’t gossip!
EFFECTIVE COMMUNICATION What about conversation on YOUR Facebook
Page? Share information on your Facebook page like:
Your blog posts Pictures Videos Events
When your friends post comments on your page: Respond Like their posts Share information they post on your page with
your other friends … but ask first if it is okay.
What other tips would you add? _________________________________________________________
_________________________________________________________
_________________________________________________________
EFFECTIVE COMMUNICATION
EFFECTIVE COMMUNICATION
Look at your Facebook Page … What would you do different?
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Project Socialize
Phone: 513-779-2444
Email: [email protected]
Website: http://ProjectSocialize.com
Twitter: http://twitter.com/projectSocializ
Facebook: https://www.facebook.com/ProjectSocialize
Pinterest: http://www.pinterest.com/projectsocializ/
Flickr: http://www.flickr.com/photos/projectsocializellc/
YouTube: http://www.youtube.com/user/ProjectSocialize
CO
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WHAT IS SOCIAL MEDIA?
