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BRAND CONTENT ROCKS Love your fans as much as they love you
@CleretRom1Romain CLERET - Brand Content Manager
Romain CléretBrand Content Manager
[email protected] linkedin.com/in/cleretrom1 @CleretRom1
“All brands have things to tell. My job is to find to who, when and how. From the definition of an editorial line to its deployment, I’m involved in the implementation of Brand Content strategies that inspire, engage and nurture the relationships with consumers.”
Consider your Brand
as a Band
and your Content
as Music
Of course...
...you want to be heard
and to be loved
everywhereyou go !
So, what have the best Rock B(r)ands
(that others don’t)
#1 A vision for your B(r)and
Start to ask yourself
who you are
#1 B(r)and’s vision
and who are
your (future) fans
#1 B(r)and’s vision
Do you want to follow the trendand play
commercial content
#1 B(r)and’s vision
Or do you want to disrupt andand become
unique and remarkable
#1 B(r)and’s vision
True B(r)ands
DARE
#1 B(r)and’s vision
and have real things
to say
#1 B(r)and’s vision
#1 B(r)and’s vision
Useful thingsMAKE UP GENIUS, L’oréal Paris
#1 B(r)and’s vision
Entertaining things
MADDEN SEASON, EA Sports
#1 B(r)and’s vision
Authentic things#LIKEAGIRL, Procter & Gamble
#1 B(r)and’s vision
Engaged thingsTHE MARATHON WALKER, Water For Africa
#1 B(r)and’s vision
Emotional thingsTHE ICE BUCKET CHALLENGE, The Als Association
#2 A strategy for your B(r)and
WHAT KIND OF CONTENTwill you play
(the one that excites you and your fans)
#2 B(r)and’s strategy
Define the right content foryour B(r)and’s spirit
#2 B(r)and’s strategy
Choose your
creative territory
#2 B(r)and’s strategy
and the way you will
talk to your fans
#2 B(r)and’s strategy
WHERE AND WHENwill you create
and play your content
#2 B(r)and’s strategy
First, evaluate your capacity tomanage your B(r)and
#2 B(r)and’s strategy
Choose the best content creators
inside your B(r)and
#2 B(r)and’s strategy
or find the right partner to produce your content
#2 B(r)and’s strategy
Then, define the way you will
plan your content
#2 B(r)and’s strategy
#3 BE FAMOUS, BE LOVED
Take into consideration EVERYTHING
(but stay yourself)
#3 B(r)and’s diffusion
YOUR LOOKChoose your own style and be sure
you truly reflect it
#3 B(r)and’s diffusion
YOUR ARTWORKTypography, colors, symbols, icons…
be recognizable !
#3 B(r)and’s diffusion
YOUR MERCHANDISINGCharts, graphs, photos, videos…
be shareable !
#3 B(r)and’s diffusion
YOUR LIVE SHOWSLive events create more commitment
than anything else !
#3 B(r)and’s diffusion
Be sure to push THE RIGHT CONTENT to the right persons
at the right time
#3 B(r)and’s diffusion
#3 B(r)and’s diffusion
BROADCASTON THE BEST CHANNELS
Social Media Traditional media Web media
Make influencers talk aboutyou and your content
#3 B(r)and’s strategy
Show your backstage
to your fans
#3 B(r)and’s strategy
and share every successes
with them
#3 B(r)and’s strategy
ABOVE ALL...
BE TRUE
And you will soundLIKE NO ONE ELSE
Let’s start to rockYOUR OWN CONTENT
