B2B SOCIAL MEDIA

IN CHINA

07.11.2013, Ying HU

SOCIAL MEDIA

@ CHINA

Social media penetration in China:

44%88%of Chinese social media users are active.

Netizens in China spend an average of 46 mins each day visiting social

media sites.

On average, each of Chinese social media users followers

8 brands.

KEY FACTS

597,600,000The number of social media users in China

source: www.wearesocial.sg

WHY THEY FOLLOW BRANDS’ WEIBO

CHINA’S SOCIAL MEDIA LANDSCAPE 2013

MOST POPULAR

CHANNELS

WHAT WE HAVE

BEEN DOING

CHANNELS

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LOCALIZATIONCleantech Finland: customized content for the Chinese market

• Language

• Audience

• Message

• Differentiation

NETWORKINGCleantech Finland: Proactively engaging with companies, media,

opinion leaders, researchers, and industrial organizations. Time

consuming, but worthy.

SYNERGYCleantech Finland: Without support from in-house consultants

and experts of members companies, it is impossible to achieve

great results.

KEY LEARNINGS

1. Channel selection

2. Identify your key audience

3. Chinese are sharp online.

4. Customized content

5. Proactive engagement

6. An orchestrated effort

KIITOS.

TACK.

THANK YOU.