B2B content marketing: How to engage generate leads and maximise ROI

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    10-May-2015

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Paul Smith, Group Head of Marketing at Elektron Technology shares his insight on the successful launch of CheckIt, a wireless food safety monitoring system, through a content marketing campaign

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  • 1.How to Engage, Generate Leads & Maximise ROI 19.05.14 Paul Smith Checkit / Agar Scientific / Digitron

2. Strictly Confidential 2 Background 3. Strictly Confidential 3 Content Marketing is 4. Strictly Confidential 4 Social Media? 5. Strictly Confidential 5 Evidence of success? 6. Strictly Confidential 6 7. Strictly Confidential 7 Generate Leads how you engage is the real skill! 8. Strictly Confidential 8 Twitter how you engage is a real skill! 9. Strictly Confidential 9 Bringing it all together 10. Thank you! 19.05.14 Paul Smith paul.smith@elektron-technology.com