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KRDS is focusing on is the Automobile Industry and more specifically on brands such as Nissan, Hyundai, BMW, Nano, Audi and Mahindra for the months of June-July 2014.
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www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS
Brands Considered
Fans: 41,54,192Fans:1,01,09,439
Fans: 28,79,547
Fans: 38,22,738 Fans : 36,50,205 Fans : 29,49,155
Based on data gathered between June and July 2014
Methodology
(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)
No. of Fans of Page
KRDS Engagement Score on Post
x 1000
This calculation is based on the following assumptions:• Fans like posts most frequently• Fans share posts less frequently• Fans comment on posts rarely
We multiply by 1000 for legibility
Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.
IntroductionWe have ranked all the posts published on auto brand pages in India using the KRDS Engagement Score.
Top 5 Brand Specific PostsContent unique to the particular brand, including events, slogans, and product information
14.07
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between June and July 2014
13.24
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between June and July 2014
8.36
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between June and July 2014
3.99
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between June and July 2014
3.54
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between June and July 2014
Top 5 Promotional PostsContent to publicize product promotions and discounts
17.71
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between June and July 2014
14.16
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between June and July 2014
12.68
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between June and July 2014
9.23
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between June and July 2014
6.80
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between June and July 2014
Top 5 Generic PostsContent aimed at driving engagement that could be posted to the page of any
brand
11.13
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between June and July 2014
4.73
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between June and July 2014
1.64
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between June and July 2014
1.35
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between June and July 2014
0.12
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between June and July 2014
Priyanka Mehta
Business Development
Executive
KRDS - [email protected]
+919840761683
Priyanka.mehta.krds
THANK YOU
