Audi Middle East Social Media Analysis Q4 2015

Audi Middle East

on Social MediaOct 01 2015 - Dec 31 2015

Cover Image Courtesy of Audi Middle East FB

Audi Middle East: Social Media Report

This report looks at how

Audi Middle Eastperformed on social media between

October 1st – December 31st, 2015

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Analysis of

Audi Middle EastFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

3,404,525 231,434 7.29%Middle

East

Mostly Young, Male and

Single

Audi Middle East

Engagement Score Total Fan Posts

979 105

Total Posts Brand Response Rate

45 3.81%

Total Likes Avg. Reply Time

2,138,367 15 hrs, 44 mins

Total Comments General Sentiment

24,102 Neutral

Total Shares

56,830

BRAND POSTS FAN POSTS

Brand Overview

3,050K

3,100K

3,150K

3,200K

3,250K

3,300K

3,350K

3,400K

3,450K

30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec

Fan Growth

Total Fans

3,404,525

New Fans

231,434

Engagement

0

250

500

750

1,000

1,250

Audi Middle East had an average engagement score of 979 and a highest of 1000.

Community Analysis

Audi Middle East fans are mostly Young, Male and Single Audi Middle East fans are largely from Jordan followed by Iraq.

Fan Demographics Distribution of Fans

78%

22%

male female

0% 10% 20% 30% 40% 50%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 100K 200K 300K 400K 500K 600K

Jordan

Iraq

Egypt

Algeria

Pakistan

Tunisia

Morocco

United Arab Emirates

Lebanon

Poland

0

1

1

2

2

3

3

4

4

5

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Brand Posts

Top keywords used Frequency

أودي 19

من 16

في 12

RS 12

RS 7أودي 11

11%

89%

Brand Participation Brand Non Participation

98%

0%

2%

Posititve Negative Neutral

Brand Posts - Engagement

Audi Middle East responded to 5 conversations generated by

the 45 Posts they published.

Audi Middle East receives more positive than negative vibes

from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

27-DEC-15, SUN 6:00AM

/كم 100-0 :التسارع فيس ثواني 3.4

حصان 570 :القوة

V10ليتر 5.2 :المحرك

المتوفرالعدد الحولسيارة 99 : ..

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 72,584 2,600 5,381 Uncategorized

22-DEC-15, TUE 6:00AM

العالمفيبرجأطولمصعدمعنتسابقبأنتحديتموناأنتم

أوديبسيارة RS 7 التحديقبلناونحن، خوضناومع . ..

17-DEC-15, THU 6:00AM

أوديأوخليفةبرج RS 7؟

قوةأوالعالمفيبرجأطولمصعد حصان؟ 560

فيبرجأطولمصعدبينالتحديشاهدوا ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

1,000 164,205 659 999 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 160,294 662 1,043 Positive

NO

IMAGE

NO

IMAGE

NO

IMAGE

http://www.facebook.com/110925251880/posts/10153174777441881



Brand Posts - Analysis

Brand Post Types Days of the week

0 10 20 30 40 50

0 200 400 600 800 1,000 1,200

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Top Keywords Used Frequency

Audi Middle East 90

TT 25

review 25

Audi Sport 20

Audi USA 20

User Posts

0

5

10

15

20

25

30

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Audi Middle East responded to 4 conversations generated by

the 105 Posts fans published.

Audi Middle East appears to participate more when Fan

conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

4%

96%

Brand Participation Brand Non Participation

13% 1%

86%

Posititve Negative Neutral

Analysis of

Audi Middle EastTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

75,824 2,428 3.31% Middle East

Audi Middle East@AudiMiddleEast

Engagement Score

47

Total Proactive Tweets

606

Retweets Total

95

Replies Total

60

Favorites Total

4,530

Total Mention

542

Total Retweets

1,735

Total Replies

0

Response Rate (%)

10.52%

Average Reply Time (mins)

2998

BRAND TWEETS USER TWEETS

Brand Overview

72K

73K

73K

74K

74K

75K

75K

76K

76K

77K


Follower Growth

Total Followers

75,824

New Followers

2,428

2K

2K

2K

2K

2K

2K


Followee Growth

Total Followees

1,868

New Followees

9

Engagement

0

250

500

Audi Middle East had an average engagement score of 47 and a highest of 272.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

606 95

Heavy machinery. Amazing capture of

the RS 6 by @henriesnyman1

��https://t.co/o0LyDBqYCm

12-Dec-15, Sat 02:20AM

ENGMT. FAV. REPLIES RETWEETS

521 127 2 45

Top Engaging Tweets

Elegance at its most powerful - Audi RS 7

#AudiChallengesArabia Img:

Frederic Schlosser

https://t.c..

Some monsters are real. 0-100 km/h in

4.3s, the new Audi RS 3 Sportback

has arrived. Happy Hallowee..

28-Nov-15, Sat 06:00AM


486 98 8 39

31-Oct-15, Sat 07:01AM


461 5 0 48

NO IMAGE NO IMAGE NO IMAGE

http://www.twitter.com/AudiMiddleEast/status/675575916555313152



Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 100 200 300 400 500 600

0 10 20 30 40 50 60

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 10 20 30 40 50 60 70 80 90

0 50 100 150 200 250 300 350 400 450

#audichallengesarabia

#audidms*

االوسط_الشرق_اودي_تحدى#

#audi*

#experiencegreatness*

#audiq7instameet

#6hbahrain*

#wec*

#dubaimotorshow*

#audisport*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

20

40

60

80

100

120

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

audichallengesarabia audidms االوسط_الشرق_اودي_تحدى audi experiencegreatness

Spread of Hashtags by day

0 20 40 60 80 100 120

#dubaimotorshow*

#audi*

االوسط_الشرق_اودي_تحدى#

#experiencegreatness*

#audisport*

#audiq7instameet

#6hbahrain*

#wec*

#audidms*

#audichallengesarabia

Engagement Score

Hashtags - Engagement

Average Response Rate : 10.52%

0

5

10

15

20

25

1-O

ct

3-O

ct

5-O

ct

7-O

ct

9-O

ct

11-O

ct

13-O

ct

15-O

ct

17-O

ct

19-O

ct

21-O

ct

23-O

ct

25-O

ct

27-O

ct

29-O

ct

31-O

ct

2-N

ov

4-N

ov

6-N

ov

8-N

ov

10-N

ov

12-N

ov

14-N

ov

16-N

ov

18-N

ov

20-N

ov

22-N

ov

24-N

ov

26-N

ov

28-N

ov

30-N

ov

2-D

ec

4-D

ec

6-D

ec

8-D

ec

10-D

ec

12-D

ec

14-D

ec

16-D

ec

18-D

ec

20-D

ec

22-D

ec

24-D

ec

26-D

ec

28-D

ec

30-D

ec

Men

tio

ns a

nd

Rep

lies

Replies Mentions

Customer Service

Average Reply Time : 2 days 1 hours 58 minutes

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec

Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

5

10

15

20

25

30

35

40

45

50

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

10

20

30

40

50

60

70

80

90

100

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

10

20

30

40

50

60

70

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 1,735

-20

0

20

40

60

80

100


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 542

-10

0

10

20

30

40

50

60


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

الكواريسعدونمحمد 1,263,197 4

الكندريعلي 300,002 1

☪العـطفا 285,171 1

Audi 152,356 2

ArabicSteve 119,879 2

TOP 5 INFLUENCERS

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