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Arctic Monkey’s Digipak
By Toby Orchard
They have used an Indie looking photo and filter to represent the genre they are in.
This Arctic Monkey cover has a very simplistic design but have used filters. By doing this you could say they have made the cover look uncertain when looking at the digpak at first.
In this digipak they have used font very well by picking a font and typography that has a Indie feeling this is back up by having a jar in the word, to make the effect that the words are slipping away. This could relate to what all the songs are about in that album. There is no sign of the the albums name, this makes a element surprise for the listen when they listen they don’t know what the album and songs are about.
By not having the name of the album on the front cover, this stick to and follows the simplicity of the cover.
In main way they have gone away from convention that other bands us which is that they use pictures of themesleves performing or doing something, They have gone away from convention by using a random picture that has nothing to do with the band as their digipak cover.
There is no barcode on this front cover again sticking with the simplicity and include the essentials on the front and leaving the important things for the back.