ANALYSIS

OF

SOAP OPE

RA

POSTE

RS

The title of the soap is placed in the lower right hand third so it’s the last thing the audience see making it the most impressionable thing they see from the poster. It also gives the times the show is aired and what channel it is aired on. It is show in a street sign to connote the name of the soap neighbours and it being based around a neighbourhood.

The main anchorage image is of all the cast members in which is a group photo however is split into separate family portraits, this connotes that even though there are separate families within the show, they are seen as one big family and all care about one another as shown in the photo as they seem to be embracing one another in hugs.

The photo has very high key lighting, showing the bright blue sky showing the beautiful weather they have in Australia where the soap is set, the lighting creates a very happy and cheerful mood to the photograph.

The street sign saying ‘same ramsay street new home’ represents the street in which the show is based around and is the main setting however the show is changing location and is using the poster to promote this, showing the show isn't changing but th location is.

The houses in the background further the illusion of the street in which the show is set on, helping to set the scene of the soap.

The title of the soap is placed in the lower right hand third so it’s the last thing the audience see making it the most impressionable thing they see from the poster. It also gives the network in which the soap is aired on, they also use the strapline ‘the nations street’ connoting that it is the nations favourite soap as it is most relatable to.

The use of the actress peering through the curtain creates a sense of mystery and drama. She is wearing dark colours giving the connotation that she is the negative character as she doesn’t want them to be together.

The main image is a long shot of a couple highlighted with high key lighting connoting their innocence and love. They are shown in a living room showing the relatable living space of a normal family home. It is shown as if their love is forbidden as everything around them is in dark colours with low key lighting connoting negativity where as they are wearing lightly coloured clothes highlighting their love over throws all the negative thoughts. The photographs featured on the walls of the living room are of a man which is the girls ex boyfriend with his arms crossed connoting his disgust in this

new love of hers.

The lighting in this poster is very dark featuring low key lighting of every aspect apart from the couple in the centre of the image.

The recognisable ITV1 logo is used to promote not only the soap but the TV network itself, also crating a familiarity among the audience

The main image is a medium shot of 5 of the actors, surrounded by fire. The fire connotes evil as if something bad is going to happen within the soap. The bright colours of the oranges yellows and red of fire are very attractive the audience.

The lighting of the image is very dark low key lighting of the character of the edge of the picture building up the high key lighting as it comes to the lady centred in the image. This connotes that the ones in the dark lighting are the evil pones whereas the woman in the middle is the innocent one as she is holding herself connoting something painful happens to her

The strapline of the image is a dramatic mysterious caption stating something important is going to happen within Hollyoaks this week. It is boxed in white with bold black text making it stand out from the image. This creates a great impact on the audience. The date is stated underneath the tagline, starts 5th of November making a reference to the picture with the flames as its connoting their will be an incident including fire on bonfire night.

The main channel 4 company logo is featured soap is placed in the lower right hand third so it’s the last thing the audience see making it the most impressionable thing they see from the poster. The logo is recognisable and not only promotes the soap but the network itself giving the audience a recognisable image on the poster.