Analysis of Rihanna’s digipak

Tells the audience straight away that the album uses bad language, suggesting rebellion, which you would automatically assume with Rihanna and she is renowned for her bad behaviour

The smoke and the tattoo’s both link in with the idea of rebellious

Rihanna’s own logo which she uses on her albums, clothing line and perfumes. Allows the audience to recognise who the artist is

Natural / minimal make-up, linking in with the black and white theme. The black and white theme contradicts the typical pop album cover which consists of bright colours

Name of the album, written in simple font in block capitals. No real focus on the album name

Main focus of the album is Rihanna herself, with an image of her covering the whole cover, suggesting the songs in the album are about her and what she has been through

Name of some of the songs from the album which stand out in bold, away from the other text.

Continuity of the use of black and white effect on the front cover. Allows the audience to recognise the album

The way the text of the left has been laid out almost looks like a newspaper article which has been ripped out

Again, an image of herself dominating this side of the digipak suggesting again this album is all about her

This image shows the audience more of Rihanna and portraying more of her personality with her urban and controversial clothing, more tattoos on show and her smoking

Image is from behind her music video ‘We found love’ and is exclusive for her fans

Name of the album and her first released single from it. It Stands out a lot more than the title on the front

Theme is carried on with black and white and the text looking like it’s from a newspaper article. Also using different images of her in the same outfit

These images of Rihanna is of her posing quite provocatively, with revealing clothing. It links in with some of the songs on her album such as ‘S&M’ and ‘Cockiness’

Rihanna is posing with her hand on her crotch revealing her masculine persona she sometimes portrays