We extended our application deadline for incoming students from Feb 1 to Feb 15. On Feb 10 at 3PM we launched a targeted Facebook ad campaign geared towards two groups of people. 1. Those who started an application but never finished. 2. Those who made an inquiry into our school, but never ended up applying. The campaign was built around raising awareness for the extended deadline paired with the message of "It's not too late to be Boston-bound for college". In the end it we spent under $300 and helped drive 182 applications for a Cost Per App at $1.61.
- 1. 15,000 emailsTuesday, February 25, 20143,000 emails
2. 15,000 emails made an inquiry, but never appliedTuesday,
February 25, 20143,000 emails started an app but never nished 3.
8,500 emails 1,500 emailsTuesday, February 25, 2014 4. 8,500 emails
1,500 emailsTuesday, February 25, 2014 5. Tuesday, February 25,
2014 6. Tuesday, February 25, 2014 7. Tuesday, February 25, 2014 8.
Tuesday, February 25, 2014 9. Tuesday, February 25, 2014 10.
Tuesday, February 25, 2014 11. Tuesday, February 25, 2014 12. These
ads were seen by our 10,000 targets a total of:Tuesday, February
25, 2014 13. These ads were seen by our 10,000 targets a total
of:28,700 times Tuesday, February 25, 2014 14. Social interations
generated (likes/shares/created stories):103 Tuesday, February 25,
2014 15. Social interations generated (likes/shares/created
stories):Tuesday, February 25, 2014 16. clicks on the ad --->
the website273 Tuesday, February 25, 2014 17. clicks on the ad
---> the websiteTuesday, February 25, 2014 18. applications
correlated with the people we targetdTuesday, February 25, 2014 19.
application correlated with the people we targetd182 Tuesday,
February 25, 2014 20. total ad campaign costTuesday, February 25,
2014 21. total ad campaign cost$294.7 Tuesday, February 25, 2014
22. cost per applicationTuesday, February 25, 2014 23. cost per
application$1.61 Tuesday, February 25, 2014 24. 8,500 emails 1,500
emailsTuesday, February 25, 2014 25. 8,500 emails1,500 emails 158
apps24 appsTuesday, February 25, 2014
