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October 2014. Data collected in April 2014
A detailed analysis on BlaBlaCar ride-sharing users
Andrea Paraboschi Elena Casprini Alberto Di Minin
For complete data, please contact the authors
For contact and information: [email protected]
21%
7%
54%
What are they doing? (most represented categories)
Age (average age: 31 years-old)
Blue/White Collars
Students
Soldiers
WORKING
NOTWORKING
24.000€
Average yearly stipend of workers
October 2014. Data collected in April 2014
A detailed analysis on ride-sharing users
For complete data, please contact the authors
Where do they live? Why do they travel?
October 2014. Data collected in April 2014
60% North
28% Center
12% South
21% LOMBARDIA
LEISURE
BUSINESS
Prevalent reason: “To go back home” 42%
A detailed analysis on ride-sharing users
For complete data, please contact the authors
ALWAYS-ON
Internet usage Smartphone?
October 2014. Data collected in April 2014
YES + BBC App
NO
SOME DAYS PER WEEK
NO
YES no APP
eShopping categories
NO
eShopping
YESNO
A detailed analysis on ride-sharing users
For complete data, please contact the authors
ALWAYS-ON
When did they join the platform?
A detailed analysis on ride-sharing users
October 2014. Data collected in April 2014
YES + BBC App
YES no APP
How did they know about BlaBlaCar?
DIGITAL ADVERTISING
WoM
OTHER ADS
For complete data, please contact the authors
October 2014. Data collected in April 2014
DRIVERS
PASSENGERS
DRIVERS AND
PASSENGERS
A detailed analysis on ride-sharing users
Active users’ segmentation
For complete data, please contact the authors
Drivers Passengers Drivers and Passengers
ALWAYS-ON
Usage (single trips)
October 2014. Data collected in April 2014
Usage (user typology)
WoM
83%
89%
77% 17%11%23%
A detailed analysis on ride-sharing users
Heavy users do at least 3 rides per month
For complete data, please contact the authors
October 2014. Data collected in April 2014
Passengers
Why do they use BlaBlaCar?
A detailed analysis on ride-sharing users
For complete data, please contact the authors
October 2014. Data collected in April 2014
Passengers
Important factors that influence the choice of a ride
WANT TO TRY
AS DRIVER
A detailed analysis on ride-sharing users
For complete data, please contact the authors
October 2014. Data collected in April 2014
Drivers
Why do they use BlaBlaCar?
A detailed analysis on ride-sharing users
For complete data, please contact the authors
October 2014. Data collected in April 2014
Drivers
Important factors that influence the acceptance of a passenger
WANT TO TRY
AS PASSENGER
A detailed analysis on ride-sharing users
For complete data, please contact the authors
October 2014. Data collected in April 2014
Drivers
Average number of seats requests per offered ride
Frequency of full seat allocation
A detailed analysis on ride-sharing users
For complete data, please contact the authors
October 2014. Data collected in April 2014
Drivers
Cars
AVERAGE CAR AGE 3-5 YEARS
OF TOTAL RIDES ARE TWO WAY70%
A detailed analysis on ride-sharing users
For complete data, please contact the authors
Did users travel abroad with BlaBlaCar?
October 2014. Data collected in April 2014
YES
NOYES
NO
Would they like to do it?
A detailed analysis on ride-sharing users
For complete data, please contact the authors
ALWAYS-ON
October 2014. Data collected in April 2014
93% OF USERS
LEAVE A FEEDBACK AFTER THE RIDE
(very often or always)
SUGGEST BLABLACAR TO OTHER PEOPLE99%
DECLARE THAT BLABLACAR IS ADVANTAGEOUS
99%
WOULD TRAVEL LESS WITHOUT
BLABLACAR
29%
A detailed analysis on ride-sharing users
For complete data, please contact the authors
For complete data, please contact the authorsOctober 2014. Data collected in April 2014
The authors
Andrea Paraboschi Elena Casprini Alberto Di MininElena is a Post-doc Fellow at Istituto di
Management, Scuola Superiore Sant’Anna (Pisa,
Italy). She was a Ph.D. Fellow in Management at
Scuola Superiore Sant’Anna (Pisa, Italy) and a
Visiting Ph.D. Student at Cass Business School
(London, UK). Her research interests focus on
understanding how companies may innovate their
business model(s). In particular, she is looking at
how manufacturing companies are introducing
service-oriented business models, how the open
innovation paradigm affects business model
innovation, and the role of technology in
enabling business model innovation. She has
published in international as well as national
journals and she is currently involved as teaching
assistant in undergraduate and master courses.
Alberto is Assistant Professor of Management at
Scuola Superiore Sant’Anna, and Research
Fellow with the Berkeley Roundtable on the
In te rna t iona l Economy. His r e sea rch ,
publications and teaching deal with the
appropriation of innovation. He focuses on open
innovation, new business model, technology
transfer, intellectual property and R&D
management. He received a Ph.D. from the
University of California, Berkeley. Since 2012
Alberto is the Italian Country Associate of Intel
Business Challenge. With Intel he coordinated
the course High Tech Business Venturing,
organized in parallel in five universities across
Europe.
Andrea is PhD candidate at the Istituto di
Management at Scuola Superiore Sant'Anna in
Pisa and he is currently visiting Ph.D. student at
Massachusetts Institute of Technology (MIT) in
Cambridge, MA. His research activities are
focused on ICT and TELCO Innovation and
Business Modeling. Andrea previously worked
for Vodafone Italy in Milan headquarters as
Marketing Specialist and at Technicolor in Rome
as post-production engineer. He holds a Bachelor
and Master's Degree in Cinema and Media
Engineering from Politecnico di Torino, an Alta
Scuola Politecnica Diploma and a II level
Masters Degree in Management of Innovation
from Scuola Superiore Sant'Anna. Andrea is an
Ambassador user on BlaBlaCar, he joined the
platform in 2011.
A detailed analysis on ride-sharing users
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