5 Social Media Mistakes Your Brand Should Avoid

5 Mistakes Your Brand Should Avoid

When Managing Social Media Accounts

72%ofInternetusersareac0veonsocialmedia…

…including60%of50to60‐year‐olds!

Avoidthefollowingfivesocialmediamistakesinordertoop0mizecustomerexperienceforyourbrand:

Inactive accounts

★ Leavescustomerswithafeelingthatthecompanyisn’treallyequippedtomanageeverythingonitsplate.

Inactive accounts

Setmanageablegoalsandonlygetinvolvedwhenyou’reabletofollowthrough.

Don’tpublishtheaccountun0lyou’rereadytoinvestthe0meandenergyintomaintainingitwell.

No Social Media Policy

★ Ifmul0pleemployeesaremanagingcompanyprofileswithnoguidance,thenthebrandmessagingwilllikelybeinconsistent.

No Social Media Policy

Establishapolicyfromtheget‐go:whattopost,when,andhowtorespondtocustomerques0onsandconcerns.

Iden0fyyourbrand’stoneandtargetaudience.

Haveastandardsetoflogos.

Removing Negative Comments

★ Removingnega0vefeedbackfromcustomerswillhurtthebrandmore.★ Complaintsmaythenbeairedmorepubliclyandinaspacewheretheycannotberemoved.★ Ifaprospec0vecustomeronlyseesposi0vecomments,theymaybecomelesslikelytotrustthebrand.

Removing Negative Comments

HaveapolicyforrespondingrespecSullyandgraciouslytounhappycustomers.

Aimforresponsesthatareapologe0candorientedtowardresolvingtheproblem.

Ignoring Customers

★ Customerswillfeelignoredandneglectedbythebrandifabusinesspostscontenttosocialmediabutneverengageswithindividuals.

Ignoring Customers

Startwithsimpleresponsesbythankingpeoplefortheirfeedback.

Next,equipthemostenthusias0candconnectedpeoplewithtoolstopromoteyourbrandtoawideraudience.

Not Considering Advertising

★ Brandscannolongergetawaywithgrowingpurelybydigitalword‐of‐mouth.★ Ignoringsocialmediaadver0singwillsignificantlylimitabrand’sreach.

Not Considering Advertising

Brandscanreachaudienceswithlessexpensethantradi0onalmarke0ngtac0cs.

Promotesocialmediacontentthroughadver0singoneachindividualplaSorm.

Avoid these social media mistakes and

your customers will thank you

for it. And so will your bottom line.

[email protected] spyglassdigital.com

Need help utilizing social media for your business? Contact us! Here are

some ways to do it.

Spyglass-Digital @SpyglassDigital +spyglassdigital Spyglass Digital