5 SEO Mistakes that are Costing Your Business Money

Google wants the most relevant sites to come up first in rankings and uses a complex algorithm to make

sure this is the case. Companies turn to search engine optimization for help in implementing a strategic

approach to both SEO and conversion optimization.

Here are

A few things that can harm your SEO rankings:

Not Having a Web Page1

When companies have no digital footprint, potential customers on the web have no way of finding them. You might be surprised at the number of businesses that solely rely on sites like Yelp or TripAdvisor as the only means of being found online – leaving these businesses virtually invisible to the Google-searching masses.

Paying for Cheap Services2

Inexpensive SEO services may actually cause more harm than hurt. Many times, businesses try to “cheat” and end up outsourcing website copywriting assignments to foreign agencies that produce keyword heavy content in broken English. Google’s algorithm is trained to recognize keyword density above a certain level. As a result, businesses are penalized for attempting to employ outrightly obvious SEO boosting tactics.

Bad Keyword Research3

Focus on more narrow keyword searches, but not so narrow people can’t find you. Developing a strategic course of action takes time and effort, but a great place is Google’s AdWords Keyword Planner. Hone in on more specific searches that don’t get as much volume, but are more targeted toward your business offerings.

Link Exchanges/Spam Links/Paid Links in Content/

Other Shady Linking Tactics

4

If you’re using low-quality blog networks to try to increase ranking in SEO, or are inserting paid links in your content, then you’d better be ready to watch your search engine ranking drop dramatically. SEO experts know that Google doesn’t allow companies to recover from this practice easily, and that it can take years to regain ranking if Google’s algorithm flags you for using shady linking practices.

Not Keeping Apprised of Updates and Best Practices

5

Google is constantly updating its algorithm to help combat shady SEO tactics. Even if you’re someone who’s simply dabbling in SEO, it’s important to be up-to-date with the most current SEO ranking trends and practices. A great resource to figure out whether your SEO needs a refresh is Google’s Webmaster Rules.

Need some help updating your page’s SEO strategy so Google’s search engine can better locate your business? Contact the team at your favorite Orlando ad agency for assistance, and let us help you navigate the tricky terrain of SEO best practices.

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