EMPLOYEE ADVOCACY

GOVERNMENTAL USAGE

“Organizations will realize the requirement of involving all their staff in promoting their content through social media channels.” - Ian Cleary, Founder of Razorsocial

“Social media has undoubtedly allowed a shift in the power balance to happen from governments and politicians to the electorate and voters.” - Toni Cowan-Brown, Client Executive at Burson-Marsteller

THE EXPERTS’ VIEW

CONTENTMARKETING

SOCIAL ADSMICRO VIDEOS

VISUAL WEB

SOCIAL SELLING

MEASUREMENT

>>>>>>STRONG FOCUS ON CONTENT MARKETING CONTINUES>>>>>>

PASSION-BASED EXPERIENCE“Users will begin to seek out passion-based content and social networks.” - Claude Silver, Head of Strategy & Digital at Publicis

Selling through social channels will become the norm.

Content is King: you need to follow 80-20 rule, 80% ef-forts in content marketing, 20% in curation.

Video and image based applications are making the creation and dissemination of videos easier than ever.

More brands will start to work as publishers: hir-ing editors, copywriters and ex-journalists.

Measurement insights will be used to outmatch competitors’ marketing activity.

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SOCIAL MEDIA WILL FURTHERIMPACT OUR LIFESTYLES

“It may be that 2014 is the year many of us have had enough.

Consumers are reach-ing saturation point with digital technology and are growing in concern regarding the digital foot-print.” - Clare Facey, Social Media Expert

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MOBILE ACCESS“Mobile will continue to play an increasingly important role with mobile being the main device for accessing social con-tent.” - Ian Cleary, Founder of Razorsocial

40%

10%20%

10%

10%10%

Don’t be a goat: build your ‘Author-ity’

Across the social networks, there will be more use of paid media to gain visibility.

- Ian Cleary, Founder of Razorsocial

- Lisa Moretti, Senior Social Strategist

- Elaine Cameron,Director of Strategic Research at

Burson-Marsteller

- Harsh Ajmera, Owner at Digital Insights

- Toni Cowan-Brown, Client Executive at Burson-Marsteller

- Paul Brelsford, Intelligence and Counter-terrorism Expert at DSRM

- Dave Chaffey, CEO of Smart Insights

TOP SOCIAL MEDIA MARKETING TRENDS IN 2014

SOCIAL MEDIA FOR SOCIAL GOOD “If you’re a marketer or business owner you need to start thinking about what your brand is doing in terms of giving back.” - Jemima Gibbons, Social Media Strategist

BUT BEWARE OF DIGITAL REBELLION...

“Nobody likes a sales-driven customer service team.

On social media, we have the ability to speak up – loudly.” - Luke Brynley-Jones, Founder of Our Social Times

“In a post-Snowden world, we are becoming more cautious about what is online.

The existing legal system is unevenly applied at present, but the really big change will happen next year.” - Brendon Craigie, CEO of Hotwire