HANDWRITING.YOUR MUM.

WHAT HAPPENS BEYOND TECHNOLOGY. IT'S ALL

CONNECTED!

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WELCOME TO THE 1000VIEWS BLOG DIGEST No. 2

(by 1000heads)

THIS MONTH FEATURING

Photo: Martin Fisch

@FrankG

Julian Schollmeyer

@aogw

@Sam_Oscar_March

FOUR THINGSTO KEEP IN MIND

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THE POWER OF HANDWRITING.

(by @Sam_Oscar_March)

Photo: athena.

No. 1

Handwritten notes can be every bit as interesting, and far more exclusive, than the most highly polished digital content. It’s so rare in the music industry for fans to be able to own something genuine and unique that can’t be streamed or downloaded.

Sam March, Coldplay marry digital and physical in their ‘Ghost Stories’ teaser campaign

YOUR MUM, THE CREATIVE DIRECTOR

(by Julian Schollmeyer)

Photo: Stefano Corso

No. 2

It can be all too easy to get stuck inside a marketing echo-chamber. Get out of the office. Talk to people who don’t share the same passions or backgrounds as you. Sense-check your social ideas with your mum or even a stranger in the street.

Julian Schollmeyer, Why lazy research and social media don't mix

BEYOND TECHNOLOGY,PART ONE.

(by @FrankG)

Photo: Amit Gupta

No. 3

As social media marketing and platform adoption matures, the norm will be to think beyond platforms and focus first on values, behaviours and shared passions. The smart folks are doing this already, and seeing the real and game-changing results that come from it. Nail the human motivation, and people will take conversation and content wherever they choose to roam.

Frank Grindrod, Choosing your channels in a complex media environment

BEYOND TECHNOLOGY,PART TWO.

(by @aogw)

Photo: James Vaughan

No. 4

The best marketing adopts appropriate technology to add value; to impress, astound or make life easier.

Robbie Dale, Impress, astound or make life easier

OK,BUT WHATDOES IT

ALL MEAN?

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DIGITAL MATTERS, BUT NEVER AT THE EXPENSE

OF AHUMAN TOUCH.

(Tweet this!)

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A WELL-FED IDEA NEEDS A HEALTHY INTAKE OF

REAL WORLD FEEDBACK.

(Tweet this!)

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NAIL THE MOTIVATION BEFORE THE AWESOME

IDEA.

(Tweet this!)

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TECHNOLOGY, LIKE HUMANS, NEEDS A

PURPOSE TOO.

(Tweet this!)

Photo: Don

Photo: Martin Fisch

SEE YOU IN A BIT!

@FrankG

Julian Schollmeyer

@aogw

@Sam_Oscar_March

1000heads.com • @1000heads